Direct Express® Mobile
ASO Keyword Dashboard
Tracking 75 keywords for Direct Express® Mobile in Google Play
Direct Express® Mobile tracks 75 keywords (3 keywords rank; 72 need traction). Key metrics: 33% top-10 coverage, opportunity 70.5, difficulty 44.9, best rank 4.
Direct Express® is a prepaid debit card offered to federal benefit recipients
Tracked keywords
75
3 ranked • 72 not ranking yet
Top 10 coverage
33%
Best rank 4 • Latest leader —
Avg opportunity
70.5
Top keyword: automated
Avg difficulty
44.9
Lower scores indicate easier wins
Opportunity leaders
- 63.7
automated
Opportunity: 75.0 • Difficulty: 41.4 • Rank —
Competitors: 282
- 61.6
prior
Opportunity: 74.0 • Difficulty: 45.6 • Rank 54
Competitors: 427
- 63.5
logging
Opportunity: 74.0 • Difficulty: 40.1 • Rank —
Competitors: 464
- 65.7
offered
Opportunity: 74.0 • Difficulty: 42.5 • Rank —
Competitors: 459
- 60.0
logo
Opportunity: 74.0 • Difficulty: 39.2 • Rank —
Competitors: 405
Unranked opportunities
automated
Opportunity: 75.0 • Difficulty: 41.4 • Competitors: 282
logging
Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 464
offered
Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 459
logo
Opportunity: 74.0 • Difficulty: 39.2 • Competitors: 405
receiving
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 537
High competition keywords
new
Total apps: 370,401 • Major competitors: 23,692
Latest rank: — • Difficulty: 58.7
download
Total apps: 331,390 • Major competitors: 17,212
Latest rank: — • Difficulty: 56.2
make
Total apps: 328,417 • Major competitors: 20,315
Latest rank: — • Difficulty: 57.9
free
Total apps: 319,883 • Major competitors: 24,180
Latest rank: — • Difficulty: 58.8
mobile
Total apps: 279,848 • Major competitors: 11,092
Latest rank: — • Difficulty: 55.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| direct | 71 | 100 | 48 | 73 38,364 competing apps Median installs: 1,300 Avg rating: 2.2 | 4 | 4 | 1,453 major competitor apps |
| prior | 74 | 100 | 46 | 62 7,358 competing apps Median installs: 5,076 Avg rating: 2.8 | 54 | 54 | 427 major competitor apps |
| receive | 67 | 100 | 52 | 82 145,292 competing apps Median installs: 961 Avg rating: 2.3 | 176 | 156 | 4,767 major competitor apps |
| free | 65 | 100 | 59 | 88 319,883 competing apps Median installs: 5,686 Avg rating: 2.7 | — | — | 24,180 major competitor apps |
| download | 65 | 100 | 56 | 88 331,390 competing apps Median installs: 2,194 Avg rating: 2.5 | — | — | 17,212 major competitor apps |
| new | 65 | 100 | 59 | 89 370,401 competing apps Median installs: 3,222 Avg rating: 2.6 | — | — | 23,692 major competitor apps |
| online | 66 | 100 | 55 | 84 195,185 competing apps Median installs: 1,569 Avg rating: 2.4 | — | — | 10,192 major competitor apps |
| card | 69 | 100 | 50 | 77 69,122 competing apps Median installs: 4,565 Avg rating: 2.7 | — | — | 4,950 major competitor apps |
| make | 65 | 100 | 58 | 88 328,417 competing apps Median installs: 2,594 Avg rating: 2.5 | — | — | 20,315 major competitor apps |
| conveniently | 72 | 100 | 43 | 70 23,421 competing apps Median installs: 768 Avg rating: 2.2 | — | — | 746 major competitor apps |
| manage | 66 | 100 | 55 | 84 184,593 competing apps Median installs: 796 Avg rating: 2.4 | — | — | 7,204 major competitor apps |
| payment | 69 | 100 | 50 | 78 78,614 competing apps Median installs: 1,181 Avg rating: 2.2 | — | — | 3,448 major competitor apps |
| money | 70 | 100 | 50 | 76 60,117 competing apps Median installs: 3,980 Avg rating: 2.7 | — | — | 4,450 major competitor apps |
| mobile | 65 | 100 | 56 | 87 279,848 competing apps Median installs: 1,486 Avg rating: 2.4 | — | — | 11,092 major competitor apps |
| account | 68 | 100 | 54 | 79 93,394 competing apps Median installs: 2,166 Avg rating: 2.6 | — | — | 4,958 major competitor apps |
| start | 66 | 100 | 56 | 84 198,131 competing apps Median installs: 2,769 Avg rating: 2.6 | — | — | 12,869 major competitor apps |
| cash | 71 | 100 | 47 | 71 30,465 competing apps Median installs: 3,645 Avg rating: 2.7 | — | — | 2,332 major competitor apps |
| stores | 73 | 100 | 43 | 67 15,901 competing apps Median installs: 2,990 Avg rating: 2.3 | — | — | 937 major competitor apps |
| post | 73 | 100 | 47 | 69 20,595 competing apps Median installs: 2,267 Avg rating: 2.5 | — | — | 1,163 major competitor apps |
| benefit | 72 | 100 | 44 | 70 23,993 competing apps Median installs: 2,100 Avg rating: 2.2 | — | — | 799 major competitor apps |
| register | 71 | 100 | 46 | 74 41,967 competing apps Median installs: 1,453 Avg rating: 2.0 | — | — | 1,640 major competitor apps |
| make payments | 73 | 100 | 36 | 55 2,875 competing apps Median installs: 2,449 Avg rating: 2.9 | — | — | 160 major competitor apps |
| payments | 71 | 100 | 45 | 72 32,340 competing apps Median installs: 1,350 Avg rating: 2.4 | — | — | 1,285 major competitor apps |
| without | 66 | 100 | 56 | 85 212,539 competing apps Median installs: 3,635 Avg rating: 2.4 | — | — | 11,496 major competitor apps |
| check | 67 | 100 | 57 | 82 135,459 competing apps Median installs: 2,198 Avg rating: 2.6 | — | — | 7,518 major competitor apps |
App Description
Direct Express® is a prepaid debit card offered to federal benefit recipients
Please Note: If your card begins with 511563 DO NOT download this app. Please look for the yellow Direct Express® logo with a description stating that the app is for cards which start with the numbers 511563.
When you sign up to receive your federal benefits on the Direct Express® card, you will receive your payment every month without having to worry about cashing your check or having it lost or stolen. Instead of receiving a check, your money will be automatically deposited to your Direct Express® card account on payment day. You can use your card to make purchases at stores that accept Debit MasterCard®, withdraw cash from Automated Teller Machines (ATMs), and get cash back when you make purchases. You can also use your debit card online to make payments and to also buy money orders at the U.S. Post Office.