AppGoblinDirect Express® Mobile
ASO Keyword Dashboard
Tracking 75 keywords for Direct Express® Mobile in Google Play
Direct Express® Mobile tracks 75 keywords (3 keywords rank; 72 need traction). Key metrics: 33% top-10 coverage, opportunity 68.8, difficulty 49.7, best rank 4.
Direct Express® is a prepaid debit card offered to federal benefit recipients
Tracked keywords
75
3 ranked • 72 not ranking yet
Top 10 coverage
33%
Best rank 4 • Latest leader —
Avg opportunity
68.8
Top keyword: post
Avg difficulty
49.7
Lower scores indicate easier wins
Opportunity leaders
- 67.6
post
Opportunity: 73.0 • Difficulty: 52.6 • Rank —
Competitors: 1,049
- 68.0
orders
Opportunity: 73.0 • Difficulty: 49.3 • Rank —
Competitors: 900
- 68.0
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Rank —
Competitors: 1,674
- 67.8
month
Opportunity: 73.0 • Difficulty: 52.4 • Rank —
Competitors: 1,041
- 68.1
securely
Opportunity: 73.0 • Difficulty: 73.0 • Rank —
Competitors: 1,110
Unranked opportunities
post
Opportunity: 73.0 • Difficulty: 52.6 • Competitors: 1,049
orders
Opportunity: 73.0 • Difficulty: 49.3 • Competitors: 900
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Competitors: 1,674
month
Opportunity: 73.0 • Difficulty: 52.4 • Competitors: 1,041
securely
Opportunity: 73.0 • Difficulty: 73.0 • Competitors: 1,110
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
download
Total apps: 139,812 • Major competitors: 15,046
Latest rank: — • Difficulty: 59.8
every
Total apps: 125,665 • Major competitors: 16,037
Latest rank: — • Difficulty: 62.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| direct | 72 | 100 | 54 | 71 14,628 competing apps Median installs: 25,592 Avg rating: 2.7 | 4 | 4 | 1,355 major competitor apps |
| prior | 71 | 100 | 44 | 62 3,973 competing apps Median installs: 31,947 Avg rating: 3.2 | 54 | 54 | 383 major competitor apps |
| receive | 68 | 100 | 57 | 81 56,666 competing apps Median installs: 28,494 Avg rating: 2.8 | 176 | 156 | 5,489 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| online | 66 | 100 | 61 | 84 80,029 competing apps Median installs: 33,297 Avg rating: 2.8 | — | — | 9,770 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| conveniently | 72 | 100 | 45 | 67 8,759 competing apps Median installs: 27,618 Avg rating: 2.5 | — | — | 849 major competitor apps |
| manage | 67 | 100 | 62 | 82 61,484 competing apps Median installs: 27,358 Avg rating: 2.9 | — | — | 6,560 major competitor apps |
| payment | 69 | 100 | 53 | 76 29,462 competing apps Median installs: 30,186 Avg rating: 2.5 | — | — | 3,270 major competitor apps |
| money | 69 | 100 | 53 | 76 29,368 competing apps Median installs: 48,474 Avg rating: 3.1 | — | — | 4,238 major competitor apps |
| mobile | 65 | 100 | 60 | 86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8 | — | — | 10,537 major competitor apps |
| account | 68 | 100 | 60 | 79 41,533 competing apps Median installs: 33,567 Avg rating: 3.0 | — | — | 4,686 major competitor apps |
| start | 66 | 100 | 62 | 85 88,254 competing apps Median installs: 44,186 Avg rating: 3.0 | — | — | 11,840 major competitor apps |
| cash | 72 | 100 | 51 | 71 14,479 competing apps Median installs: 51,664 Avg rating: 3.0 | — | — | 2,206 major competitor apps |
| stores | 72 | 100 | 47 | 67 8,222 competing apps Median installs: 44,509 Avg rating: 2.6 | — | — | 1,097 major competitor apps |
| post | 73 | 100 | 53 | 68 9,002 competing apps Median installs: 37,452 Avg rating: 2.9 | — | — | 1,049 major competitor apps |
| benefit | 72 | 100 | 45 | 69 10,780 competing apps Median installs: 26,900 Avg rating: 2.5 | — | — | 802 major competitor apps |
| register | 71 | 100 | 47 | 72 17,062 competing apps Median installs: 29,294 Avg rating: 2.3 | — | — | 1,545 major competitor apps |
| make payments | 70 | 100 | 41 | 54 1,437 competing apps Median installs: 34,672 Avg rating: 3.1 | — | — | 200 major competitor apps |
| payments | 72 | 100 | 49 | 71 13,518 competing apps Median installs: 29,563 Avg rating: 2.7 | — | — | 1,547 major competitor apps |
| without | 65 | 100 | 63 | 86 113,596 competing apps Median installs: 37,274 Avg rating: 2.8 | — | — | 12,654 major competitor apps |
| check | 67 | 100 | 65 | 82 60,031 competing apps Median installs: 36,479 Avg rating: 2.9 | — | — | 7,081 major competitor apps |
App Description
Direct Express® is a prepaid debit card offered to federal benefit recipients
Please Note: If your card begins with 511563 DO NOT download this app. Please look for the yellow Direct Express® logo with a description stating that the app is for cards which start with the numbers 511563.
When you sign up to receive your federal benefits on the Direct Express® card, you will receive your payment every month without having to worry about cashing your check or having it lost or stolen. Instead of receiving a check, your money will be automatically deposited to your Direct Express® card account on payment day. You can use your card to make purchases at stores that accept Debit MasterCard®, withdraw cash from Automated Teller Machines (ATMs), and get cash back when you make purchases. You can also use your debit card online to make payments and to also buy money orders at the U.S. Post Office.