WhatsApp Messenger

11.2B installs
225.6M ratings
525.7M monthly active users
$>10M monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +19.2M
Steady
Monthly +73.3M
Steady
WhatsApp Messenger icon

ASO Keyword Dashboard

Tracking 519 keywords for WhatsApp Messenger in Google Play

Developer: WhatsApp LLC Category: communication Rating: 4.71

WhatsApp Messenger tracks 519 keywords (431 keywords rank; 88 need traction). Key metrics: 58% top-10 coverage, opportunity 71.0, difficulty 44.5, best rank 1.

Simple. Reliable. Private.

Tracked keywords

519

431  ranked •  88  not ranking yet

Top 10 coverage

58%

Best rank 1 • Latest leader 7

Avg opportunity

71.0

Top keyword: normal

Avg difficulty

44.5

Lower scores indicate easier wins

Opportunity leaders

  • normal

    Opportunity: 75.0 • Difficulty: 41.6 • Rank 7

    Competitors: 624

    63.7
  • apple

    Opportunity: 75.0 • Difficulty: 43.5 • Rank 18

    Competitors: 644

    63.7
  • whatever

    Opportunity: 74.0 • Difficulty: 51.1 • Rank 1

    Competitors: 714

    62.3
  • designed specifically

    Opportunity: 74.0 • Difficulty: 38.7 • Rank 1

    Competitors: 166

    63.2
  • staying

    Opportunity: 74.0 • Difficulty: 41.4 • Rank 1

    Competitors: 319

    63.6

Unranked opportunities

  • provider

    Opportunity: 74.0 • Difficulty: 46.1 • Competitors: 421

  • easily access

    Opportunity: 74.0 • Difficulty: 59.4 • Competitors: 262

  • slow

    Opportunity: 74.0 • Difficulty: 57.0 • Competitors: 700

  • desktop

    Opportunity: 74.0 • Difficulty: 51.7 • Competitors: 466

  • mobile devices

    Opportunity: 74.0 • Difficulty: 51.2 • Competitors: 213

High competition keywords

  • time

    Total apps: 385,850 • Major competitors: 16,372

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 337,289 • Major competitors: 11,556

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 328,697 • Major competitors: 14,659

    Latest rank: 2 • Difficulty: 57.3

  • make

    Total apps: 328,331 • Major competitors: 18,397

    Latest rank: — • Difficulty: 59.0

  • free

    Total apps: 320,602 • Major competitors: 22,308

    Latest rank: 7 • Difficulty: 60.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
live chat721004355

2,752 competing apps

Median installs: 6,936

Avg rating: 2.2

11

257

major competitor apps

allowing701005076

56,554 competing apps

Median installs: 983

Avg rating: 1.8

11

1,880

major competitor apps

harsh721003451

1,484 competing apps

Median installs: 4,679

Avg rating: 2.0

11

95

major competitor apps

specifically designed731003659

4,810 competing apps

Median installs: 832

Avg rating: 1.7

11

118

major competitor apps

indicating721003354

2,329 competing apps

Median installs: 1,074

Avg rating: 1.9

11

56

major competitor apps

comprehensive solution721003354

2,382 competing apps

Median installs: 312

Avg rating: 1.7

11

46

major competitor apps

whatever741005162

8,087 competing apps

Median installs: 5,485

Avg rating: 2.3

11

714

major competitor apps

information related721003354

2,445 competing apps

Median installs: 1,376

Avg rating: 1.6

11

61

major competitor apps

high quality711005371

29,810 competing apps

Median installs: 3,975

Avg rating: 2.0

11

1,762

major competitor apps

simply enter721003654

2,622 competing apps

Median installs: 1,134

Avg rating: 1.7

11

74

major competitor apps

wa721003654

2,436 competing apps

Median installs: 5,010

Avg rating: 1.8

11

110

major competitor apps

comprehensive platform721003253

2,231 competing apps

Median installs: 304

Avg rating: 1.4

11

15

major competitor apps

top right721003453

2,243 competing apps

Median installs: 1,720

Avg rating: 1.9

11

74

major competitor apps

want661005584

192,216 competing apps

Median installs: 2,835

Avg rating: 2.0

11

10,455

major competitor apps

designed specifically741003963

9,302 competing apps

Median installs: 333

Avg rating: 1.6

11

166

major competitor apps

staying741004164

9,785 competing apps

Median installs: 506

Avg rating: 1.8

11

319

major competitor apps

indicates721003854

2,426 competing apps

Median installs: 1,313

Avg rating: 1.8

22

73

major competitor apps

person721005071

29,645 competing apps

Median installs: 2,456

Avg rating: 2.0

22

1,690

major competitor apps

easy651005788

328,697 competing apps

Median installs: 1,993

Avg rating: 1.9

22

14,659

major competitor apps

selecting741004565

11,990 competing apps

Median installs: 2,678

Avg rating: 1.9

22

564

major competitor apps

simple661005686

254,597 competing apps

Median installs: 1,723

Avg rating: 1.8

22

11,043

major competitor apps

indicate731003658

4,195 competing apps

Median installs: 2,064

Avg rating: 1.9

22

151

major competitor apps

direct access731004959

4,736 competing apps

Median installs: 819

Avg rating: 1.8

42

109

major competitor apps

communicating731004156

3,206 competing apps

Median installs: 1,264

Avg rating: 1.8

22

105

major competitor apps

allowing users731003658

4,447 competing apps

Median installs: 693

Avg rating: 1.7

22

93

major competitor apps

519 keywords
1 of 21

App Description

Simple. Reliable. Private.

WhatsApp from Meta is a FREE messaging and video calling app. It’s used by over 2B people in more than 180 countries. It’s simple, reliable, and private, so you can easily keep in touch with your friends and family. WhatsApp works across mobile and desktop even on slow connections, with no subscription fees*.


Private messaging across the world

Your personal messages and calls to friends and family are end-to-end encrypted. No one outside of your chats, not even WhatsApp, can read or listen to them.


Simple and secure connections, right away
All you need is your phone number, no user names or logins. You can quickly view your contacts who are on WhatsApp and start messaging.

High quality voice and video calls
Make secure video and voice calls with up to 32 people for free*. Your calls work across mobile devices using your phone’s Internet service, even on slow connections.

Group chats to keep you in contact
Stay in touch with your friends and family. End-to-end encrypted group chats let you share messages, photos, videos and documents across mobile and desktop.

Stay connected in real time
Share your location with only those in your individual or group chat, and stop sharing at any time. Or record a voice message to connect quickly.


Share daily moments through Status
Status allows you to share text, photos, video and GIF updates that disappear after 24 hours. You can choose to share status posts with all your contacts or just selected ones.

Use WhatsApp on your Wear OS watch to continue conversations, reply to messages, and take calls - all from your wrist. And, leverage tiles and complications to easily access your chats and send voice messages.

*Data charges may apply. Contact your provider for details.
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If you have any feedback or questions, please go to WhatsApp > Settings > Help > Contact Us.

Terms of Service: https://www.whatsapp.com/legal/terms-of-service
Learn more about messaging privately: https://www.whatsapp.com/privacy
Learn more about WhatsApp safety: https://www.whatsapp.com/security