WhatsApp Messenger

11.2B installs
221.6M ratings
+11.6M weekly installs
trend steady
+89M monthly installs
trend steady
WhatsApp Messenger icon

ASO Keyword Dashboard

Tracking 235 keywords for WhatsApp Messenger in Google Play

Developer: WhatsApp LLC Category: communication Rating: 4.62

WhatsApp Messenger tracks 235 keywords (164 keywords rank; 71 need traction). Key metrics: 26% top-10 coverage, opportunity 69.7, difficulty 54.2, best rank 1.

Simple. Reliable. Private.

Tracked keywords

235

164  ranked •  71  not ranking yet

Top 10 coverage

26%

Best rank 1 • Latest leader 36

Avg opportunity

69.7

Top keyword: apple

Avg difficulty

54.2

Lower scores indicate easier wins

Opportunity leaders

  • apple

    Opportunity: 74.0 • Difficulty: 42.7 • Rank 36

    Competitors: 676

    63.7
  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Rank —

    Competitors: 444

    65.6
  • calling

    Opportunity: 74.0 • Difficulty: 56.8 • Rank —

    Competitors: 837

    63.5
  • chats

    Opportunity: 74.0 • Difficulty: 76.7 • Rank —

    Competitors: 585

    61.1
  • easily access

    Opportunity: 74.0 • Difficulty: 55.6 • Rank —

    Competitors: 301

    62.9

Unranked opportunities

  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Competitors: 444

  • calling

    Opportunity: 74.0 • Difficulty: 56.8 • Competitors: 837

  • chats

    Opportunity: 74.0 • Difficulty: 76.7 • Competitors: 585

  • easily access

    Opportunity: 74.0 • Difficulty: 55.6 • Competitors: 301

  • outside

    Opportunity: 74.0 • Difficulty: 46.6 • Competitors: 715

High competition keywords

  • time

    Total apps: 391,175 • Major competitors: 18,119

    Latest rank: 130 • Difficulty: 57.9

  • new

    Total apps: 375,249 • Major competitors: 23,968

    Latest rank: 61 • Difficulty: 58.7

  • access

    Total apps: 333,757 • Major competitors: 12,342

    Latest rank: 78 • Difficulty: 58.5

  • easy

    Total apps: 331,174 • Major competitors: 16,412

    Latest rank: 4 • Difficulty: 56.5

  • make

    Total apps: 330,494 • Major competitors: 20,501

    Latest rank: — • Difficulty: 57.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
individual711004973

37,673 competing apps

Median installs: 1,430

Avg rating: 2.2

11

1,133

major competitor apps

want661005484

193,761 competing apps

Median installs: 3,559

Avg rating: 2.6

11

11,697

major competitor apps

view661005584

180,016 competing apps

Median installs: 913

Avg rating: 2.4

22

6,121

major competitor apps

communication701004876

56,732 competing apps

Median installs: 678

Avg rating: 2.0

22

1,291

major competitor apps

simple661005586

249,743 competing apps

Median installs: 2,085

Avg rating: 2.4

62

12,064

major competitor apps

official681005380

106,140 competing apps

Median installs: 996

Avg rating: 2.3

43

3,656

major competitor apps

users671005382

137,673 competing apps

Median installs: 1,375

Avg rating: 2.3

53

5,538

major competitor apps

message711005373

36,642 competing apps

Median installs: 2,026

Avg rating: 2.5

33

1,847

major competitor apps

original711005172

33,374 competing apps

Median installs: 6,349

Avg rating: 2.7

33

2,727

major competitor apps

provided701004674

46,696 competing apps

Median installs: 2,608

Avg rating: 2.2

33

1,655

major competitor apps

please671005381

129,568 competing apps

Median installs: 4,943

Avg rating: 2.6

44

7,079

major competitor apps

easy651005688

331,174 competing apps

Median installs: 2,447

Avg rating: 2.4

44

16,412

major competitor apps

available661005884

194,534 competing apps

Median installs: 2,770

Avg rating: 2.5

44

10,380

major competitor apps

details691005077

67,388 competing apps

Median installs: 1,208

Avg rating: 2.2

44

2,498

major competitor apps

across691006179

84,826 competing apps

Median installs: 1,690

Avg rating: 2.5

54

4,649

major competitor apps

similar731005468

17,781 competing apps

Median installs: 4,944

Avg rating: 2.7

44

1,328

major competitor apps

everyone711005074

41,411 competing apps

Median installs: 3,188

Avg rating: 2.5

55

2,461

major competitor apps

easily661005785

218,573 competing apps

Median installs: 1,490

Avg rating: 2.4

55

9,422

major competitor apps

directly671005281

129,545 competing apps

Median installs: 981

Avg rating: 2.3

5

4,532

major competitor apps

quickly681005781

120,089 competing apps

Median installs: 1,278

Avg rating: 2.4

55

5,241

major competitor apps

per711004772

30,673 competing apps

Median installs: 4,350

Avg rating: 2.5

55

1,752

major competitor apps

hours prior721004152

1,931 competing apps

Median installs: 10,566

Avg rating: 3.0

65

165

major competitor apps

terms721005471

28,029 competing apps

Median installs: 6,598

Avg rating: 2.6

55

2,001

major competitor apps

top681005679

89,056 competing apps

Median installs: 3,150

Avg rating: 2.6

55

6,427

major competitor apps

using661005785

224,577 competing apps

Median installs: 2,832

Avg rating: 2.5

66

12,356

major competitor apps

235 keywords
1 of 10

App Description

Simple. Reliable. Private.

WhatsApp from Meta is a FREE messaging and video calling app. It’s used by over 2B people in more than 180 countries. It’s simple, reliable, and private, so you can easily keep in touch with your friends and family. WhatsApp works across mobile and desktop even on slow connections, with no subscription fees*.


Private messaging across the world

Your personal messages and calls to friends and family are end-to-end encrypted. No one outside of your chats, not even WhatsApp, can read or listen to them.


Simple and secure connections, right away
All you need is your phone number, no user names or logins. You can quickly view your contacts who are on WhatsApp and start messaging.

High quality voice and video calls
Make secure video and voice calls with up to 32 people for free*. Your calls work across mobile devices using your phone’s Internet service, even on slow connections.

Group chats to keep you in contact
Stay in touch with your friends and family. End-to-end encrypted group chats let you share messages, photos, videos and documents across mobile and desktop.

Stay connected in real time
Share your location with only those in your individual or group chat, and stop sharing at any time. Or record a voice message to connect quickly.


Share daily moments through Status
Status allows you to share text, photos, video and GIF updates that disappear after 24 hours. You can choose to share status posts with all your contacts or just selected ones.

Use WhatsApp on your Wear OS watch to continue conversations, reply to messages, and take calls - all from your wrist. And, leverage tiles and complications to easily access your chats and send voice messages.

*Data charges may apply. Contact your provider for details.
______________________________________________________________


If you have any feedback or questions, please go to WhatsApp > Settings > Help > Contact Us.

Terms of Service: https://www.whatsapp.com/legal/terms-of-service
Learn more about messaging privately: https://www.whatsapp.com/privacy
Learn more about WhatsApp safety: https://www.whatsapp.com/security