WhatsIn: Ingredient Scanner

Scan food & cosmetic labels to check ingredients for health & safety risks

WhatsIn is an AI-powered ingredient scanner that helps you make smarter, healthier choices for food, drinks, and skincare products.

Simply scan any product barcode or photograph the ingredient label — WhatsIn instantly analyses every ingredient and tells you what's safe, what to avoid, and why.

🔍 WHAT WHATS IN DOES
• Scans barcodes of food, drinks, and cosmetic products
• Reads ingredient labels using your camera (OCR)
• AI analyses every ingredient for health and safety risks
• Flags harmful, banned, or controversial ingredients
• Shows safe alternatives to products with concerning ingredients

⚠️ INGREDIENT ALERTS
• Detects parabens, sulfates, artificial colours, preservatives
• Flags palm oil, mineral oil, trans fats, MSG
• Alerts for allergens — nuts, gluten, dairy, soy, eggs
• Identifies ultra-processed foods (NOVA classification)
• Warns about ingredients restricted or banned in your country

🧴 WORKS FOR ALL PRODUCT TYPES
• Food and drinks — snacks, cereals, beverages, dairy
• Skincare and cosmetics — moisturisers, shampoos, sunscreen
• Baby products, supplements, and more

👤 PERSONALISED FOR YOU
• Set your allergies and get instant alerts
• Choose health goals — diabetes, weight loss, heart health
• Skin type analysis for cosmetic products
• Country-specific regulatory information (India, US, UK, EU and more)

📊 DETAILED ANALYSIS
• Safety rating — Safe, Caution, or Avoid
• Key ingredients explained in plain English
• Benefits and concerns with sources
• NOVA score for processed food classification
• Compare products and find healthier alternatives

WhatsIn uses advanced AI to give you clear, evidence-based ingredient analysis — no fear-mongering, just honest information to help you choose better products.

Download WhatsIn today and know exactly what's in your food and skincare.