WINFamily
ASO Keyword Dashboard
Tracking 110 keywords for WINFamily in Google Play
WINFamily tracks 110 keywords (2 keywords rank; 108 need traction). Key metrics: 50% top-10 coverage, opportunity 68.6, difficulty 46.4, best rank 4.
family-building & wellbeing
Tracked keywords
110
2 ranked • 108 not ranking yet
Top 10 coverage
50%
Best rank 4 • Latest leader —
Avg opportunity
68.6
Top keyword: path
Avg difficulty
46.4
Lower scores indicate easier wins
Opportunity leaders
- 67.8
path
Opportunity: 73.0 • Difficulty: 46.4 • Rank —
Competitors: 1,024
- 68.1
largest
Opportunity: 73.0 • Difficulty: 49.1 • Rank —
Competitors: 1,165
- 68.7
edge
Opportunity: 73.0 • Difficulty: 49.2 • Rank —
Competitors: 1,393
- 70.4
leading
Opportunity: 72.0 • Difficulty: 51.6 • Rank 52
Competitors: 1,326
- 70.1
board
Opportunity: 72.0 • Difficulty: 49.8 • Rank —
Competitors: 1,560
Unranked opportunities
path
Opportunity: 73.0 • Difficulty: 46.4 • Competitors: 1,024
largest
Opportunity: 73.0 • Difficulty: 49.1 • Competitors: 1,165
edge
Opportunity: 73.0 • Difficulty: 49.2 • Competitors: 1,393
board
Opportunity: 72.0 • Difficulty: 49.8 • Competitors: 1,560
library
Opportunity: 72.0 • Difficulty: 64.8 • Competitors: 1,491
High competition keywords
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
best
Total apps: 131,644 • Major competitors: 18,001
Latest rank: — • Difficulty: 63.2
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
every
Total apps: 125,665 • Major competitors: 16,037
Latest rank: — • Difficulty: 62.3
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| win | 70 | 100 | 58 | 74 21,943 competing apps Median installs: 77,417 Avg rating: 3.3 | 4 | 4 | 4,365 major competitor apps |
| leading | 72 | 100 | 52 | 70 13,188 competing apps Median installs: 28,999 Avg rating: 2.7 | 52 | 52 | 1,326 major competitor apps |
| best | 65 | 100 | 63 | 87 131,644 competing apps Median installs: 43,740 Avg rating: 2.9 | — | — | 18,001 major competitor apps |
| board | 72 | 100 | 50 | 70 12,703 competing apps Median installs: 36,549 Avg rating: 3.1 | — | — | 1,560 major competitor apps |
| health | 70 | 100 | 52 | 75 23,713 competing apps Median installs: 25,526 Avg rating: 2.7 | — | — | 1,845 major competitor apps |
| library | 72 | 100 | 65 | 71 13,762 competing apps Median installs: 29,536 Avg rating: 2.9 | — | — | 1,491 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
| step | 69 | 100 | 55 | 77 31,345 competing apps Median installs: 35,708 Avg rating: 2.9 | — | — | 3,571 major competitor apps |
| care | 70 | 100 | 54 | 74 22,840 competing apps Median installs: 33,782 Avg rating: 2.8 | — | — | 2,611 major competitor apps |
| support | 67 | 100 | 60 | 83 68,575 competing apps Median installs: 34,249 Avg rating: 3.0 | — | — | 7,371 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| medical | 72 | 100 | 45 | 70 12,810 competing apps Median installs: 23,738 Avg rating: 2.6 | — | — | 802 major competitor apps |
| content | 68 | 100 | 64 | 81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8 | — | — | 5,627 major competitor apps |
| educational | 70 | 100 | 49 | 74 22,073 competing apps Median installs: 26,231 Avg rating: 2.5 | — | — | 2,042 major competitor apps |
| created | 70 | 100 | 51 | 76 26,487 competing apps Median installs: 29,378 Avg rating: 2.8 | — | — | 2,330 major competitor apps |
| built | 71 | 100 | 64 | 71 15,037 competing apps Median installs: 30,161 Avg rating: 3.0 | — | — | 1,552 major competitor apps |
| available | 66 | 100 | 66 | 85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9 | — | — | 9,952 major competitor apps |
| clients | 72 | 100 | 48 | 64 5,797 competing apps Median installs: 19,192 Avg rating: 2.6 | — | — | 451 major competitor apps |
| journey | 68 | 100 | 54 | 79 41,532 competing apps Median installs: 35,406 Avg rating: 3.0 | — | — | 4,953 major competitor apps |
| help | 65 | 100 | 66 | 87 123,065 competing apps Median installs: 36,787 Avg rating: 3.0 | — | — | 14,840 major competitor apps |
| video | 68 | 100 | 67 | 79 44,741 competing apps Median installs: 49,603 Avg rating: 2.9 | — | — | 6,431 major competitor apps |
| path | 73 | 100 | 46 | 68 9,345 competing apps Median installs: 33,245 Avg rating: 3.0 | — | — | 1,024 major competitor apps |
| access | 65 | 100 | 67 | 87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8 | — | — | 11,667 major competitor apps |
| appointment | 71 | 100 | 39 | 62 4,182 competing apps Median installs: 21,246 Avg rating: 2.5 | — | — | 286 major competitor apps |
App Description
family-building & wellbeing
For over 25 years, WIN has been the pioneer in family-building and family well-being benefits. We believe anyone who dreams of starting, growing, or caring for their family should have access to the best possible treatments and support to do just that. To that end, we’ve established a legacy of clinical excellence, partnering with the world’s leading health plans and employer clients to help over half a million families on their path to parenthood and beyond.
Whether you're starting, growing, or caring for your family, WIN provides comprehensive and inclusive support through fertility medical and pharmacy, egg freezing, surrogacy, and adoption services, reproductive genetic testing, behavioral health support, BIPOC and LGBTQIA+-affirming programs, parenting support, and menopause and andropause care coordination. Our cutting-edge clinical approach and technology ensure you receive superior care, precisely when and where you need it—even from the palm of your hand.
Nation-Leading Network:
WIN has built the largest network of double board certified reproductive endocrinologists across the nation. Not only is our network the largest in the country, it’s also the only one credentialed consistent with NCQA and URAC standards, per our accreditations.
Concierge Clinical Support:
Nurse care advocates hold each member’s hand through every step of their family-building journey, helping them make complex decisions while providing compassionate emotional support through fertility education, treatment guidance, network navigation, and behavioral health support.
Tailored Content:
WIN gives you access to a comprehensive library of content from the palm of your hand. Our research-backed guides and expert-led webinars, created in partnership with world-class doctors, dive deep on all paths to parenthood. Whatever your journey looks like, our experts are with you every step of the way.
Superior Digital Experience:
WINApp makes fertility and family-building support available on your terms, with in-app Nurse Care Advocate appointment scheduling, video conferencing, and on-demand educational resources.