WINFamily
ASO Keyword Dashboard
Tracking 110 keywords for WINFamily in Google Play
WINFamily tracks 110 keywords (2 keywords rank; 108 need traction). Key metrics: 50% top-10 coverage, opportunity 70.8, difficulty 42.9, best rank 4.
family-building & wellbeing
Tracked keywords
110
2 ranked • 108 not ranking yet
Top 10 coverage
50%
Best rank 4 • Latest leader —
Avg opportunity
70.8
Top keyword: backed
Avg difficulty
42.9
Lower scores indicate easier wins
Opportunity leaders
- 60.3
backed
Opportunity: 74.0 • Difficulty: 50.6 • Rank —
Competitors: 253
- 63.6
every step
Opportunity: 74.0 • Difficulty: 40.0 • Rank —
Competitors: 291
- 62.0
dreams
Opportunity: 74.0 • Difficulty: 40.7 • Rank —
Competitors: 616
- 64.8
consistent
Opportunity: 74.0 • Difficulty: 40.6 • Rank —
Competitors: 376
- 64.3
double
Opportunity: 74.0 • Difficulty: 47.3 • Rank —
Competitors: 1,057
Unranked opportunities
backed
Opportunity: 74.0 • Difficulty: 50.6 • Competitors: 253
every step
Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 291
dreams
Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 616
consistent
Opportunity: 74.0 • Difficulty: 40.6 • Competitors: 376
double
Opportunity: 74.0 • Difficulty: 47.3 • Competitors: 1,057
High competition keywords
access
Total apps: 334,940 • Major competitors: 12,402
Latest rank: — • Difficulty: 58.6
make
Total apps: 329,712 • Major competitors: 20,383
Latest rank: — • Difficulty: 57.9
help
Total apps: 278,529 • Major competitors: 15,513
Latest rank: — • Difficulty: 58.5
every
Total apps: 261,911 • Major competitors: 14,604
Latest rank: — • Difficulty: 56.0
best
Total apps: 250,976 • Major competitors: 18,433
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| win | 71 | 100 | 52 | 73 37,855 competing apps Median installs: 10,510 Avg rating: 2.9 | 4 | 4 | 4,498 major competitor apps |
| leading | 71 | 100 | 47 | 72 32,542 competing apps Median installs: 1,327 Avg rating: 2.3 | 52 | 52 | 1,415 major competitor apps |
| best | 66 | 100 | 57 | 86 250,976 competing apps Median installs: 4,240 Avg rating: 2.6 | — | — | 18,433 major competitor apps |
| board | 72 | 100 | 46 | 71 28,304 competing apps Median installs: 2,479 Avg rating: 2.6 | — | — | 1,629 major competitor apps |
| health | 69 | 100 | 49 | 77 68,730 competing apps Median installs: 762 Avg rating: 2.1 | — | — | 1,953 major competitor apps |
| library | 71 | 100 | 54 | 72 31,965 competing apps Median installs: 2,171 Avg rating: 2.5 | — | — | 1,673 major competitor apps |
| make | 65 | 100 | 58 | 88 329,712 competing apps Median installs: 2,448 Avg rating: 2.5 | — | — | 20,383 major competitor apps |
| whether | 66 | 100 | 53 | 84 194,565 competing apps Median installs: 940 Avg rating: 2.3 | — | — | 7,785 major competitor apps |
| step | 69 | 100 | 51 | 78 82,235 competing apps Median installs: 1,396 Avg rating: 2.4 | — | — | 4,078 major competitor apps |
| care | 70 | 100 | 49 | 76 55,537 competing apps Median installs: 1,407 Avg rating: 2.4 | — | — | 2,729 major competitor apps |
| support | 67 | 100 | 55 | 83 165,484 competing apps Median installs: 1,599 Avg rating: 2.6 | — | — | 7,918 major competitor apps |
| digital | 68 | 100 | 51 | 81 122,336 competing apps Median installs: 864 Avg rating: 2.2 | — | — | 4,539 major competitor apps |
| medical | 71 | 100 | 44 | 72 33,401 competing apps Median installs: 1,239 Avg rating: 2.1 | — | — | 888 major competitor apps |
| content | 67 | 100 | 56 | 81 128,933 competing apps Median installs: 2,317 Avg rating: 2.4 | — | — | 6,082 major competitor apps |
| educational | 70 | 100 | 47 | 76 59,889 competing apps Median installs: 1,088 Avg rating: 2.1 | — | — | 2,134 major competitor apps |
| created | 70 | 100 | 48 | 76 56,268 competing apps Median installs: 1,922 Avg rating: 2.4 | — | — | 2,194 major competitor apps |
| built | 71 | 100 | 51 | 74 42,036 competing apps Median installs: 703 Avg rating: 2.3 | — | — | 1,419 major competitor apps |
| available | 66 | 100 | 58 | 84 195,019 competing apps Median installs: 2,785 Avg rating: 2.5 | — | — | 10,398 major competitor apps |
| clients | 72 | 100 | 44 | 69 21,275 competing apps Median installs: 361 Avg rating: 2.0 | — | — | 415 major competitor apps |
| journey | 68 | 100 | 51 | 80 104,907 competing apps Median installs: 1,355 Avg rating: 2.5 | — | — | 5,324 major competitor apps |
| help | 65 | 100 | 59 | 87 278,529 competing apps Median installs: 2,017 Avg rating: 2.5 | — | — | 15,513 major competitor apps |
| video | 69 | 100 | 58 | 79 85,288 competing apps Median installs: 5,266 Avg rating: 2.6 | — | — | 6,811 major competitor apps |
| path | 72 | 100 | 44 | 69 22,291 competing apps Median installs: 1,909 Avg rating: 2.5 | — | — | 1,075 major competitor apps |
| access | 65 | 100 | 59 | 88 334,940 competing apps Median installs: 1,150 Avg rating: 2.4 | — | — | 12,402 major competitor apps |
| appointment | 73 | 100 | 41 | 67 15,875 competing apps Median installs: 349 Avg rating: 2.0 | — | — | 301 major competitor apps |
App Description
family-building & wellbeing
For over 25 years, WIN has been the pioneer in family-building and family well-being benefits. We believe anyone who dreams of starting, growing, or caring for their family should have access to the best possible treatments and support to do just that. To that end, we’ve established a legacy of clinical excellence, partnering with the world’s leading health plans and employer clients to help over half a million families on their path to parenthood and beyond.
Whether you're starting, growing, or caring for your family, WIN provides comprehensive and inclusive support through fertility medical and pharmacy, egg freezing, surrogacy, and adoption services, reproductive genetic testing, behavioral health support, BIPOC and LGBTQIA+-affirming programs, parenting support, and menopause and andropause care coordination. Our cutting-edge clinical approach and technology ensure you receive superior care, precisely when and where you need it—even from the palm of your hand.
Nation-Leading Network:
WIN has built the largest network of double board certified reproductive endocrinologists across the nation. Not only is our network the largest in the country, it’s also the only one credentialed consistent with NCQA and URAC standards, per our accreditations.
Concierge Clinical Support:
Nurse care advocates hold each member’s hand through every step of their family-building journey, helping them make complex decisions while providing compassionate emotional support through fertility education, treatment guidance, network navigation, and behavioral health support.
Tailored Content:
WIN gives you access to a comprehensive library of content from the palm of your hand. Our research-backed guides and expert-led webinars, created in partnership with world-class doctors, dive deep on all paths to parenthood. Whatever your journey looks like, our experts are with you every step of the way.
Superior Digital Experience:
WINApp makes fertility and family-building support available on your terms, with in-app Nurse Care Advocate appointment scheduling, video conferencing, and on-demand educational resources.