Magic: The Gathering Arena
ASO Keyword Dashboard
Tracking 104 keywords for Magic: The Gathering Arena in Google Play
Magic: The Gathering Arena tracks 104 keywords (13 keywords rank; 91 need traction). Key metrics: 38% top-10 coverage, opportunity 70.3, difficulty 47.3, best rank 1.
Collect and play the original CCG on Arena. Magic is now on your phone!
Tracked keywords
104
13 ranked • 91 not ranking yet
Top 10 coverage
38%
Best rank 1 • Latest leader —
Avg opportunity
70.3
Top keyword: iconic
Avg difficulty
47.3
Lower scores indicate easier wins
Opportunity leaders
- 63.7
iconic
Opportunity: 75.0 • Difficulty: 44.9 • Rank —
Competitors: 769
- 66.0
magical
Opportunity: 74.0 • Difficulty: 44.5 • Rank 3
Competitors: 1,365
- 63.4
beginning
Opportunity: 74.0 • Difficulty: 40.9 • Rank 15
Competitors: 476
- 64.1
fantasy
Opportunity: 74.0 • Difficulty: 42.9 • Rank —
Competitors: 1,145
- 59.2
legend
Opportunity: 74.0 • Difficulty: 42.9 • Rank —
Competitors: 640
Unranked opportunities
iconic
Opportunity: 75.0 • Difficulty: 44.9 • Competitors: 769
fantasy
Opportunity: 74.0 • Difficulty: 42.9 • Competitors: 1,145
legend
Opportunity: 74.0 • Difficulty: 42.9 • Competitors: 640
trading
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 646
premier
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 505
High competition keywords
download
Total apps: 338,560 • Major competitors: 17,497
Latest rank: — • Difficulty: 56.2
free
Total apps: 323,639 • Major competitors: 24,336
Latest rank: — • Difficulty: 58.7
find
Total apps: 308,601 • Major competitors: 17,763
Latest rank: — • Difficulty: 58.4
experience
Total apps: 293,083 • Major competitors: 16,994
Latest rank: — • Difficulty: 57.0
like
Total apps: 290,494 • Major competitors: 22,573
Latest rank: — • Difficulty: 60.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| arena | 73 | 100 | 47 | 59 5,151 competing apps Median installs: 16,504 Avg rating: 3.9 | 1 | 1 | 787 major competitor apps |
| magical | 74 | 100 | 45 | 66 14,032 competing apps Median installs: 8,731 Avg rating: 4.1 | 3 | 1 | 1,365 major competitor apps |
| magic | 72 | 100 | 55 | 70 23,899 competing apps Median installs: 7,453 Avg rating: 4.1 | 1 | 1 | 2,378 major competitor apps |
| gathering | 73 | 100 | 36 | 57 3,972 competing apps Median installs: 1,608 Avg rating: 4.0 | 3 | 2 | 203 major competitor apps |
| operates | 73 | 100 | 36 | 58 4,547 competing apps Median installs: 1,870 Avg rating: 3.9 | 2 | 2 | 166 major competitor apps |
| stunning collection | 71 | 100 | 30 | 49 1,263 competing apps Median installs: 2,147 Avg rating: 4.3 | 11 | 11 | 36 major competitor apps |
| hone | 73 | 100 | 39 | 55 2,912 competing apps Median installs: 6,342 Avg rating: 4.0 | 13 | 13 | 257 major competitor apps |
| beginning | 74 | 100 | 41 | 63 9,580 competing apps Median installs: 3,827 Avg rating: 4.1 | 15 | 15 | 476 major competitor apps |
| magical world | 72 | 100 | 34 | 51 1,699 competing apps Median installs: 7,040 Avg rating: 4.0 | 15 | 15 | 140 major competitor apps |
| operating | 73 | 100 | 47 | 68 18,229 competing apps Median installs: 1,902 Avg rating: 3.8 | 16 | 16 | 810 major competitor apps |
| wizard | 72 | 100 | 34 | 51 1,708 competing apps Median installs: 4,802 Avg rating: 4.0 | 27 | 27 | 129 major competitor apps |
| coast | 72 | 100 | 34 | 54 2,384 competing apps Median installs: 950 Avg rating: 4.1 | 28 | 28 | 60 major competitor apps |
| deck | 73 | 100 | 41 | 58 4,295 competing apps Median installs: 5,601 Avg rating: 4.1 | 29 | 29 | 338 major competitor apps |
| free | 65 | 100 | 59 | 88 323,639 competing apps Median installs: 5,447 Avg rating: 4.1 | — | — | 24,336 major competitor apps |
| download | 65 | 100 | 56 | 88 338,560 competing apps Median installs: 2,109 Avg rating: 4.1 | — | — | 17,497 major competitor apps |
| play | 66 | 100 | 60 | 85 208,292 competing apps Median installs: 7,199 Avg rating: 4.0 | — | — | 20,375 major competitor apps |
| strategy | 71 | 100 | 48 | 71 29,929 competing apps Median installs: 4,557 Avg rating: 4.0 | — | — | 2,497 major competitor apps |
| casual | 71 | 100 | 48 | 73 40,329 competing apps Median installs: 2,695 Avg rating: 4.0 | — | — | 2,407 major competitor apps |
| card | 69 | 100 | 50 | 77 69,830 competing apps Median installs: 4,393 Avg rating: 4.0 | — | — | 4,980 major competitor apps |
| battle | 72 | 100 | 52 | 70 24,923 competing apps Median installs: 19,766 Avg rating: 3.9 | — | — | 3,656 major competitor apps |
| fantasy | 74 | 100 | 43 | 64 10,653 competing apps Median installs: 15,156 Avg rating: 4.0 | — | — | 1,145 major competitor apps |
| story | 71 | 100 | 49 | 71 30,846 competing apps Median installs: 9,037 Avg rating: 4.1 | — | — | 3,012 major competitor apps |
| character | 72 | 100 | 47 | 70 24,391 competing apps Median installs: 8,266 Avg rating: 4.0 | — | — | 2,303 major competitor apps |
| challenge | 69 | 100 | 52 | 77 73,561 competing apps Median installs: 3,377 Avg rating: 4.1 | — | — | 5,919 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 281,533 competing apps Median installs: 3,462 Avg rating: 4.0 | — | — | 20,210 major competitor apps |
App Description
Collect and play the original CCG on Arena. Magic is now on your phone!
Magic: The Gathering Arena empowers you to discover your strategy, meet the planeswalkers, explore the multiverse, and battle friends around the world. Collect, build and master your unique deck that will become its own legend. Your battle is only the beginning; duel on stunning battlefields, and enjoy Arena’s game changing battle effects and immerse yourself in the game. Start playing for free, challenge your friends, unlock cards, and feel the magic of the original fantasy CCG!
NO EXPERIENCE NECESSARY
Never played Magic before? No problem! Magic: The Gathering Arena’s tutorial system takes you through the playstyles so you can find your strategy and decide if you’re the type to overwhelm your opponent with brute strength, if subterfuge is more your style, or anything in between. Meet characters from around the multiverse and try out spells and artifacts that make learning to play the original fantasy collectible card game quick and fun. It’s never been easier to play Magic! Collect cards to build a deck that matches your personality, then master your strategy to battle friends and be part of the TCG that started them all.
GAME ON(LINE)
The original TCG is now digital! Explore the fantasy worlds of Magic: The Gathering Arena and build your deck, play a variety of game formats to collect cards, master multiple strategies, and hone your skills against friends or the AI. With multiple game formats like Draft and Brawl, 15 unlockable collectible decks, and explosive card combo effects: Your ideal Magic: The Gathering playstyle is at your fingertips! Show off eye-popping cosmetics like avatars, card sleeves, and pets and collect daily rewards to grow your collection and build powerful decks that reflect your personal strategy.
CHALLENGE AND PLAY
Duel your friends for glory or enter in-game tournaments for exciting prizes! With Draft and Brawl pairing, there is always someone to game with. Special in-game events offer exciting rewards, and with Esports qualifiers your Pro-Magic dreams are closer than you think in the Arena Premier Play League! Queue into casual battles to hone your strategy at your own pace, or battle in Esports qualifiers and frequent tournaments to flaunt your mastery.
FANTASY AND MAGIC
Dive into the fantasy planes of Magic: The Gathering and write your own legend through Magic’s immersive lore and vibrant card art. Find your path through the multiverse using only favorite characters and their most iconic spells and artifacts, or create a theme deck with a narrative that makes sense only to you. Your story is only just beginning!
All prices inclusive of VAT.
Wizards of the Coast, Magic: The Gathering, Magic: The Gathering Arena, their respective logos, Magic, the mana symbols, the planeswalker symbol, and all character names and their distinctive likenesses are property of Wizards of the Coast LLC. ©2019-2026 Wizards.
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