Magic: The Gathering Arena
ASO Keyword Dashboard
Tracking 150 keywords for Magic: The Gathering Arena in Google Play
Magic: The Gathering Arena tracks 150 keywords (7 keywords rank; 143 need traction). Key metrics: 29% top-10 coverage, opportunity 68.7, difficulty 52.2, best rank 1.
Collect and play the original CCG on Arena. Magic is now on your phone!
Tracked keywords
150
7 ranked • 143 not ranking yet
Top 10 coverage
29%
Best rank 1 • Latest leader —
Avg opportunity
68.7
Top keyword: path
Avg difficulty
52.2
Lower scores indicate easier wins
Opportunity leaders
- 67.8
path
Opportunity: 73.0 • Difficulty: 46.4 • Rank —
Competitors: 1,024
- 68.4
started
Opportunity: 73.0 • Difficulty: 49.8 • Rank —
Competitors: 1,064
- 67.8
property
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 963
- 68.4
anything
Opportunity: 73.0 • Difficulty: 52.2 • Rank —
Competitors: 1,521
- 68.3
changing
Opportunity: 73.0 • Difficulty: 48.6 • Rank —
Competitors: 1,233
Unranked opportunities
path
Opportunity: 73.0 • Difficulty: 46.4 • Competitors: 1,024
started
Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,064
property
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 963
anything
Opportunity: 73.0 • Difficulty: 52.2 • Competitors: 1,521
changing
Opportunity: 73.0 • Difficulty: 48.6 • Competitors: 1,233
High competition keywords
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
find
Total apps: 143,808 • Major competitors: 16,874
Latest rank: — • Difficulty: 65.1
download
Total apps: 139,812 • Major competitors: 15,046
Latest rank: — • Difficulty: 59.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| magic | 72 | 100 | 65 | 70 13,327 competing apps Median installs: 62,284 Avg rating: 3.3 | 1 | 1 | 2,267 major competitor apps |
| cards | 71 | 100 | 54 | 73 19,131 competing apps Median installs: 46,452 Avg rating: 3.1 | 8 | 8 | 2,565 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | 13 | 13 | 4,766 major competitor apps |
| original | 71 | 100 | 58 | 73 18,382 competing apps Median installs: 49,188 Avg rating: 3.1 | 40 | 40 | 2,593 major competitor apps |
| try | 68 | 100 | 62 | 79 44,524 competing apps Median installs: 62,670 Avg rating: 3.2 | 85 | 80 | 7,600 major competitor apps |
| collect | 69 | 100 | 58 | 78 37,582 competing apps Median installs: 51,160 Avg rating: 3.2 | 86 | 84 | 5,908 major competitor apps |
| collection | 68 | 100 | 54 | 80 49,948 competing apps Median installs: 28,272 Avg rating: 2.7 | 112 | 112 | 4,345 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| play | 65 | 100 | 67 | 86 113,236 competing apps Median installs: 62,750 Avg rating: 3.2 | — | — | 19,366 major competitor apps |
| strategy | 72 | 100 | 53 | 71 14,192 competing apps Median installs: 55,073 Avg rating: 3.2 | — | — | 2,300 major competitor apps |
| casual | 71 | 100 | 53 | 72 16,292 competing apps Median installs: 34,210 Avg rating: 3.1 | — | — | 2,096 major competitor apps |
| battle | 66 | 100 | 58 | 72 15,566 competing apps Median installs: 113,064 Avg rating: 3.3 | — | — | 3,543 major competitor apps |
| fantasy | 72 | 100 | 46 | 65 6,474 competing apps Median installs: 72,835 Avg rating: 3.4 | — | — | 1,061 major competitor apps |
| story | 71 | 100 | 53 | 72 17,459 competing apps Median installs: 59,356 Avg rating: 3.2 | — | — | 2,802 major competitor apps |
| character | 72 | 100 | 52 | 70 13,287 competing apps Median installs: 65,694 Avg rating: 3.1 | — | — | 2,166 major competitor apps |
| challenge | 69 | 100 | 58 | 77 34,053 competing apps Median installs: 50,836 Avg rating: 3.2 | — | — | 5,578 major competitor apps |
| daily rewards | 70 | 100 | 42 | 51 1,029 competing apps Median installs: 85,376 Avg rating: 3.6 | — | — | 188 major competitor apps |
| friends | 67 | 100 | 65 | 83 68,351 competing apps Median installs: 52,912 Avg rating: 3.0 | — | — | 10,409 major competitor apps |
| enjoy | 65 | 100 | 63 | 87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0 | — | — | 18,531 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| experience | 65 | 100 | 63 | 87 118,077 competing apps Median installs: 39,819 Avg rating: 2.9 | — | — | 15,561 major competitor apps |
| events | 70 | 100 | 58 | 75 26,075 competing apps Median installs: 21,064 Avg rating: 2.8 | — | — | 2,499 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| welcome | 68 | 100 | 54 | 79 42,764 competing apps Median installs: 30,501 Avg rating: 2.9 | — | — | 5,033 major competitor apps |
App Description
Collect and play the original CCG on Arena. Magic is now on your phone!
Magic: The Gathering Arena empowers you to discover your strategy, meet the planeswalkers, explore the multiverse, and battle friends around the world. Collect, build and master your unique deck that will become its own legend. Your battle is only the beginning; duel on stunning battlefields, and enjoy Arena’s game changing battle effects and immerse yourself in the game. Start playing for free, challenge your friends, unlock cards, and feel the magic of the original fantasy CCG!
NO EXPERIENCE NECESSARY
Never played Magic before? No problem! Magic: The Gathering Arena’s tutorial system takes you through the playstyles so you can find your strategy and decide if you’re the type to overwhelm your opponent with brute strength, if subterfuge is more your style, or anything in between. Meet characters from around the multiverse and try out spells and artifacts that make learning to play the original fantasy collectible card game quick and fun. It’s never been easier to play Magic! Collect cards to build a deck that matches your personality, then master your strategy to battle friends and be part of the TCG that started them all.
GAME ON(LINE)
The original TCG is now digital! Explore the fantasy worlds of Magic: The Gathering Arena and build your deck, play a variety of game formats to collect cards, master multiple strategies, and hone your skills against friends or the AI. With multiple game formats like Draft and Brawl, 15 unlockable collectible decks, and explosive card combo effects: Your ideal Magic: The Gathering playstyle is at your fingertips! Show off eye-popping cosmetics like avatars, card sleeves, and pets and collect daily rewards to grow your collection and build powerful decks that reflect your personal strategy.
CHALLENGE AND PLAY
Duel your friends for glory or enter in-game tournaments for exciting prizes! With Draft and Brawl pairing, there is always someone to game with. Special in-game events offer exciting rewards, and with Esports qualifiers your Pro-Magic dreams are closer than you think in the Arena Premier Play League! Queue into casual battles to hone your strategy at your own pace, or battle in Esports qualifiers and frequent tournaments to flaunt your mastery.
FANTASY AND MAGIC
Dive into the fantasy planes of Magic: The Gathering and write your own legend through Magic’s immersive lore and vibrant card art. Find your path through the multiverse using only favorite characters and their most iconic spells and artifacts, or create a theme deck with a narrative that makes sense only to you. Your story is only just beginning!
All prices inclusive of VAT.
Wizards of the Coast, Magic: The Gathering, Magic: The Gathering Arena, their respective logos, Magic, the mana symbols, the planeswalker symbol, and all character names and their distinctive likenesses are property of Wizards of the Coast LLC. ©2019-2025 Wizards.
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