Magic: The Gathering Arena
ASO Keyword Dashboard
Tracking 98 keywords for Magic: The Gathering Arena in Google Play
Magic: The Gathering Arena tracks 98 keywords (7 keywords rank; 91 need traction). Key metrics: 29% top-10 coverage, opportunity 70.1, difficulty 48.0, best rank 1.
Collect and play the original CCG on Arena. Magic is now on your phone!
Tracked keywords
98
7 ranked • 91 not ranking yet
Top 10 coverage
29%
Best rank 1 • Latest leader —
Avg opportunity
70.1
Top keyword: fantasy
Avg difficulty
48.0
Lower scores indicate easier wins
Opportunity leaders
- 64.0
fantasy
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 1,128
- 63.6
iconic
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 754
- 65.3
trading
Opportunity: 74.0 • Difficulty: 41.5 • Rank —
Competitors: 640
- 63.9
premier
Opportunity: 74.0 • Difficulty: 43.2 • Rank —
Competitors: 494
- 63.3
privacy policy
Opportunity: 74.0 • Difficulty: 46.6 • Rank —
Competitors: 843
Unranked opportunities
fantasy
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 1,128
iconic
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 754
trading
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 640
premier
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 494
privacy policy
Opportunity: 74.0 • Difficulty: 46.6 • Competitors: 843
High competition keywords
download
Total apps: 325,637 • Major competitors: 16,930
Latest rank: — • Difficulty: 56.2
free
Total apps: 315,232 • Major competitors: 24,101
Latest rank: — • Difficulty: 58.7
find
Total apps: 303,019 • Major competitors: 17,563
Latest rank: — • Difficulty: 58.5
like
Total apps: 286,408 • Major competitors: 22,383
Latest rank: — • Difficulty: 60.7
experience
Total apps: 282,878 • Major competitors: 16,697
Latest rank: — • Difficulty: 57.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| magic | 72 | 100 | 55 | 70 23,607 competing apps Median installs: 7,458 Avg rating: 2.9 | 1 | 1 | 2,352 major competitor apps |
| cards | 71 | 100 | 48 | 72 34,576 competing apps Median installs: 4,020 Avg rating: 2.7 | 8 | 8 | 2,248 major competitor apps |
| card | 69 | 100 | 50 | 77 68,608 competing apps Median installs: 4,426 Avg rating: 2.7 | 13 | 13 | 4,929 major competitor apps |
| original | 71 | 100 | 51 | 72 33,394 competing apps Median installs: 6,336 Avg rating: 2.7 | 40 | 40 | 2,727 major competitor apps |
| try | 69 | 100 | 55 | 78 79,016 competing apps Median installs: 7,131 Avg rating: 2.8 | 85 | 80 | 7,849 major competitor apps |
| collect | 69 | 100 | 53 | 78 76,198 competing apps Median installs: 3,888 Avg rating: 2.8 | 86 | 84 | 6,250 major competitor apps |
| collection | 68 | 100 | 51 | 80 98,575 competing apps Median installs: 3,782 Avg rating: 2.4 | 112 | 112 | 4,549 major competitor apps |
| free | 65 | 100 | 59 | 88 315,232 competing apps Median installs: 5,764 Avg rating: 2.7 | — | — | 24,101 major competitor apps |
| download | 65 | 100 | 56 | 88 325,637 competing apps Median installs: 2,124 Avg rating: 2.5 | — | — | 16,930 major competitor apps |
| play | 66 | 100 | 60 | 85 203,588 competing apps Median installs: 7,315 Avg rating: 2.8 | — | — | 20,171 major competitor apps |
| strategy | 72 | 100 | 48 | 71 28,890 competing apps Median installs: 4,559 Avg rating: 2.7 | — | — | 2,437 major competitor apps |
| casual | 71 | 100 | 48 | 73 38,642 competing apps Median installs: 2,595 Avg rating: 2.6 | — | — | 2,339 major competitor apps |
| battle | 72 | 100 | 52 | 70 24,397 competing apps Median installs: 20,068 Avg rating: 2.9 | — | — | 3,624 major competitor apps |
| fantasy | 74 | 100 | 43 | 64 10,398 competing apps Median installs: 15,821 Avg rating: 3.0 | — | — | 1,128 major competitor apps |
| story | 71 | 100 | 49 | 71 30,195 competing apps Median installs: 9,060 Avg rating: 2.9 | — | — | 2,966 major competitor apps |
| character | 72 | 100 | 47 | 70 23,801 competing apps Median installs: 8,220 Avg rating: 2.7 | — | — | 2,286 major competitor apps |
| challenge | 69 | 100 | 52 | 77 71,494 competing apps Median installs: 3,399 Avg rating: 2.7 | — | — | 5,842 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 274,696 competing apps Median installs: 3,430 Avg rating: 2.6 | — | — | 19,873 major competitor apps |
| experience | 65 | 100 | 57 | 87 282,878 competing apps Median installs: 1,754 Avg rating: 2.5 | — | — | 16,697 major competitor apps |
| digital | 68 | 100 | 51 | 81 121,889 competing apps Median installs: 869 Avg rating: 2.2 | — | — | 4,517 major competitor apps |
| welcome | 68 | 100 | 51 | 81 124,516 competing apps Median installs: 800 Avg rating: 2.4 | — | — | 5,428 major competitor apps |
| find | 65 | 100 | 58 | 87 303,019 competing apps Median installs: 2,780 Avg rating: 2.6 | — | — | 17,563 major competitor apps |
| offer | 69 | 100 | 51 | 79 86,835 competing apps Median installs: 1,278 Avg rating: 2.4 | — | — | 3,787 major competitor apps |
| variety | 68 | 100 | 52 | 80 97,377 competing apps Median installs: 3,627 Avg rating: 2.6 | — | — | 7,497 major competitor apps |
| write | 71 | 100 | 49 | 73 35,480 competing apps Median installs: 5,526 Avg rating: 2.5 | — | — | 2,160 major competitor apps |
App Description
Collect and play the original CCG on Arena. Magic is now on your phone!
Magic: The Gathering Arena empowers you to discover your strategy, meet the planeswalkers, explore the multiverse, and battle friends around the world. Collect, build and master your unique deck that will become its own legend. Your battle is only the beginning; duel on stunning battlefields, and enjoy Arena’s game changing battle effects and immerse yourself in the game. Start playing for free, challenge your friends, unlock cards, and feel the magic of the original fantasy CCG!
NO EXPERIENCE NECESSARY
Never played Magic before? No problem! Magic: The Gathering Arena’s tutorial system takes you through the playstyles so you can find your strategy and decide if you’re the type to overwhelm your opponent with brute strength, if subterfuge is more your style, or anything in between. Meet characters from around the multiverse and try out spells and artifacts that make learning to play the original fantasy collectible card game quick and fun. It’s never been easier to play Magic! Collect cards to build a deck that matches your personality, then master your strategy to battle friends and be part of the TCG that started them all.
GAME ON(LINE)
The original TCG is now digital! Explore the fantasy worlds of Magic: The Gathering Arena and build your deck, play a variety of game formats to collect cards, master multiple strategies, and hone your skills against friends or the AI. With multiple game formats like Draft and Brawl, 15 unlockable collectible decks, and explosive card combo effects: Your ideal Magic: The Gathering playstyle is at your fingertips! Show off eye-popping cosmetics like avatars, card sleeves, and pets and collect daily rewards to grow your collection and build powerful decks that reflect your personal strategy.
CHALLENGE AND PLAY
Duel your friends for glory or enter in-game tournaments for exciting prizes! With Draft and Brawl pairing, there is always someone to game with. Special in-game events offer exciting rewards, and with Esports qualifiers your Pro-Magic dreams are closer than you think in the Arena Premier Play League! Queue into casual battles to hone your strategy at your own pace, or battle in Esports qualifiers and frequent tournaments to flaunt your mastery.
FANTASY AND MAGIC
Dive into the fantasy planes of Magic: The Gathering and write your own legend through Magic’s immersive lore and vibrant card art. Find your path through the multiverse using only favorite characters and their most iconic spells and artifacts, or create a theme deck with a narrative that makes sense only to you. Your story is only just beginning!
All prices inclusive of VAT.
Wizards of the Coast, Magic: The Gathering, Magic: The Gathering Arena, their respective logos, Magic, the mana symbols, the planeswalker symbol, and all character names and their distinctive likenesses are property of Wizards of the Coast LLC. ©2019-2026 Wizards.
Please visit https://company.wizards.com/legal/wizards-coasts-privacy-policy to view Wizards of the Coast's privacy policy and https://company.wizards.com/legal/terms to view Wizards of the Coast's terms of use.