Embark by Willis Towers Watson
ASO Keyword Dashboard
Tracking 55 keywords for Embark by Willis Towers Watson in Google Play
Embark by Willis Towers Watson tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 100% top-10 coverage, opportunity 70.0, difficulty 47.2, best rank 7.
Access the most important benefits your employer offers, anytime, anywhere.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
70.0
Top keyword: maintaining
Avg difficulty
47.2
Lower scores indicate easier wins
Opportunity leaders
- 63.7
maintaining
Opportunity: 75.0 • Difficulty: 39.5 • Rank —
Competitors: 303
- 64.7
door
Opportunity: 74.0 • Difficulty: 41.3 • Rank —
Competitors: 476
- 64.9
coverage
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 611
- 63.9
matters
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 352
- 63.0
modify
Opportunity: 74.0 • Difficulty: 45.0 • Rank —
Competitors: 620
Unranked opportunities
maintaining
Opportunity: 75.0 • Difficulty: 39.5 • Competitors: 303
door
Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 476
coverage
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 611
matters
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 352
modify
Opportunity: 74.0 • Difficulty: 45.0 • Competitors: 620
High competition keywords
new
Total apps: 370,401 • Major competitors: 23,692
Latest rank: — • Difficulty: 58.7
access
Total apps: 336,778 • Major competitors: 12,432
Latest rank: — • Difficulty: 58.6
help
Total apps: 280,408 • Major competitors: 15,534
Latest rank: — • Difficulty: 58.5
information
Total apps: 266,283 • Major competitors: 8,176
Latest rank: — • Difficulty: 54.8
best
Total apps: 254,216 • Major competitors: 18,428
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| embark | 71 | 100 | 46 | 72 31,056 competing apps Median installs: 2,215 Avg rating: 2.6 | 7 | 7 | 1,790 major competitor apps |
| best | 66 | 100 | 57 | 86 254,216 competing apps Median installs: 4,112 Avg rating: 2.6 | — | — | 18,428 major competitor apps |
| new | 65 | 100 | 59 | 89 370,401 competing apps Median installs: 3,222 Avg rating: 2.6 | — | — | 23,692 major competitor apps |
| health | 69 | 100 | 49 | 77 69,168 competing apps Median installs: 806 Avg rating: 2.1 | — | — | 1,952 major competitor apps |
| notifications | 68 | 100 | 54 | 80 98,820 competing apps Median installs: 869 Avg rating: 2.3 | — | — | 3,101 major competitor apps |
| care | 70 | 100 | 49 | 76 55,832 competing apps Median installs: 1,493 Avg rating: 2.4 | — | — | 2,732 major competitor apps |
| place | 68 | 100 | 52 | 80 99,350 competing apps Median installs: 1,134 Avg rating: 2.4 | — | — | 4,535 major competitor apps |
| live | 67 | 100 | 56 | 82 142,207 competing apps Median installs: 1,617 Avg rating: 2.5 | — | — | 6,941 major competitor apps |
| date | 68 | 100 | 53 | 79 92,635 competing apps Median installs: 822 Avg rating: 2.2 | — | — | 2,905 major competitor apps |
| information | 65 | 100 | 55 | 86 266,283 competing apps Median installs: 1,231 Avg rating: 2.2 | — | — | 8,176 major competitor apps |
| everything | 68 | 100 | 52 | 79 93,849 competing apps Median installs: 1,468 Avg rating: 2.4 | — | — | 4,563 major competitor apps |
| file | 72 | 100 | 57 | 71 28,837 competing apps Median installs: 6,315 Avg rating: 2.6 | — | — | 2,419 major competitor apps |
| help | 65 | 100 | 59 | 87 280,408 competing apps Median installs: 2,099 Avg rating: 2.5 | — | — | 15,534 major competitor apps |
| including | 67 | 100 | 56 | 81 130,077 competing apps Median installs: 2,675 Avg rating: 2.6 | — | — | 7,663 major competitor apps |
| take | 66 | 100 | 56 | 84 189,871 competing apps Median installs: 2,421 Avg rating: 2.5 | — | — | 11,744 major competitor apps |
| path | 72 | 100 | 44 | 69 22,476 competing apps Median installs: 1,996 Avg rating: 2.5 | — | — | 1,078 major competitor apps |
| access | 65 | 100 | 59 | 88 336,778 competing apps Median installs: 1,208 Avg rating: 2.4 | — | — | 12,432 major competitor apps |
| start | 66 | 100 | 56 | 84 198,131 competing apps Median installs: 2,769 Avg rating: 2.6 | — | — | 12,869 major competitor apps |
| provides | 67 | 100 | 54 | 83 166,224 competing apps Median installs: 1,495 Avg rating: 2.3 | — | — | 5,607 major competitor apps |
| part | 69 | 100 | 53 | 77 67,811 competing apps Median installs: 1,889 Avg rating: 2.3 | — | — | 3,191 major competitor apps |
| work | 68 | 100 | 55 | 81 121,305 competing apps Median installs: 1,966 Avg rating: 2.4 | — | — | 5,263 major competitor apps |
| personalized | 69 | 100 | 53 | 78 84,233 competing apps Median installs: 839 Avg rating: 2.4 | — | — | 3,648 major competitor apps |
| website | 71 | 100 | 46 | 72 34,515 competing apps Median installs: 2,364 Avg rating: 2.4 | — | — | 1,413 major competitor apps |
| full | 67 | 100 | 54 | 81 130,134 competing apps Median installs: 3,270 Avg rating: 2.6 | — | — | 7,539 major competitor apps |
| important | 68 | 100 | 52 | 81 116,457 competing apps Median installs: 1,491 Avg rating: 2.3 | — | — | 4,227 major competitor apps |
App Description
Access the most important benefits your employer offers, anytime, anywhere.
Embark opens the door to the information you care about most, including:
• Your benefits coverage
• Links to your insurer(s), including information about doctors and other providers
• Tips for maintaining your overall health and wellbeing
• Additional resources to help you understand and take full advantage of the benefits your employer provides
With Embark, you can modify your coverage and file claims (where available). You also can opt-in to notifications for important reminders as well as updates about new benefits offerings.
Embark puts everything in one place so you can stop jumping from website to website. Start on your personalized path to the benefits information that matters most to you and gives you the most from your employment experience.