AppGoblinEmbark by Willis Towers Watson
ASO Keyword Dashboard
Tracking 55 keywords for Embark by Willis Towers Watson in Google Play
Embark by Willis Towers Watson tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 100% top-10 coverage, opportunity 69.3, difficulty 51.9, best rank 7.
Access the most important benefits your employer offers, anytime, anywhere.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
69.3
Top keyword: path
Avg difficulty
51.9
Lower scores indicate easier wins
Opportunity leaders
- 67.8
path
Opportunity: 73.0 • Difficulty: 46.4 • Rank —
Competitors: 1,024
- 68.0
reminders
Opportunity: 73.0 • Difficulty: 44.8 • Rank —
Competitors: 757
- 68.5
advantage
Opportunity: 73.0 • Difficulty: 48.9 • Rank —
Competitors: 1,052
- 71.0
embark
Opportunity: 72.0 • Difficulty: 50.0 • Rank 7
Competitors: 1,732
- 70.5
resources
Opportunity: 72.0 • Difficulty: 47.4 • Rank —
Competitors: 1,193
Unranked opportunities
path
Opportunity: 73.0 • Difficulty: 46.4 • Competitors: 1,024
reminders
Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 757
advantage
Opportunity: 73.0 • Difficulty: 48.9 • Competitors: 1,052
resources
Opportunity: 72.0 • Difficulty: 47.4 • Competitors: 1,193
door
Opportunity: 72.0 • Difficulty: 44.2 • Competitors: 472
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
best
Total apps: 131,644 • Major competitors: 18,001
Latest rank: — • Difficulty: 63.2
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
information
Total apps: 101,893 • Major competitors: 7,805
Latest rank: — • Difficulty: 58.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| embark | 72 | 100 | 50 | 71 14,204 competing apps Median installs: 39,384 Avg rating: 3.1 | 7 | 7 | 1,732 major competitor apps |
| best | 65 | 100 | 63 | 87 131,644 competing apps Median installs: 43,740 Avg rating: 2.9 | — | — | 18,001 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| health | 70 | 100 | 52 | 75 23,713 competing apps Median installs: 25,526 Avg rating: 2.7 | — | — | 1,845 major competitor apps |
| notifications | 69 | 100 | 63 | 77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8 | — | — | 2,906 major competitor apps |
| care | 70 | 100 | 54 | 74 22,840 competing apps Median installs: 33,782 Avg rating: 2.8 | — | — | 2,611 major competitor apps |
| place | 69 | 100 | 57 | 78 37,575 competing apps Median installs: 32,284 Avg rating: 2.9 | — | — | 4,364 major competitor apps |
| live | 67 | 100 | 63 | 81 57,913 competing apps Median installs: 32,026 Avg rating: 3.0 | — | — | 6,601 major competitor apps |
| date | 69 | 100 | 60 | 77 31,688 competing apps Median installs: 26,732 Avg rating: 2.8 | — | — | 2,809 major competitor apps |
| information | 66 | 100 | 59 | 86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6 | — | — | 7,805 major competitor apps |
| everything | 68 | 100 | 59 | 79 40,940 competing apps Median installs: 34,911 Avg rating: 2.9 | — | — | 5,090 major competitor apps |
| file | 71 | 100 | 68 | 71 15,285 competing apps Median installs: 52,889 Avg rating: 3.0 | — | — | 2,239 major competitor apps |
| help | 65 | 100 | 66 | 87 123,065 competing apps Median installs: 36,787 Avg rating: 3.0 | — | — | 14,840 major competitor apps |
| including | 67 | 100 | 64 | 82 66,643 competing apps Median installs: 40,188 Avg rating: 3.0 | — | — | 8,693 major competitor apps |
| take | 66 | 100 | 63 | 85 93,453 competing apps Median installs: 41,741 Avg rating: 2.9 | — | — | 12,676 major competitor apps |
| path | 73 | 100 | 46 | 68 9,345 competing apps Median installs: 33,245 Avg rating: 3.0 | — | — | 1,024 major competitor apps |
| access | 65 | 100 | 67 | 87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8 | — | — | 11,667 major competitor apps |
| start | 66 | 100 | 62 | 85 88,254 competing apps Median installs: 44,186 Avg rating: 3.0 | — | — | 11,840 major competitor apps |
| provides | 67 | 100 | 60 | 83 71,787 competing apps Median installs: 26,302 Avg rating: 2.7 | — | — | 6,088 major competitor apps |
| part | 69 | 100 | 61 | 77 31,519 competing apps Median installs: 30,635 Avg rating: 2.8 | — | — | 3,488 major competitor apps |
| work | 68 | 100 | 61 | 81 52,752 competing apps Median installs: 28,708 Avg rating: 2.8 | — | — | 5,048 major competitor apps |
| personalized | 70 | 100 | 60 | 76 28,852 competing apps Median installs: 31,583 Avg rating: 3.0 | — | — | 3,359 major competitor apps |
| website | 71 | 100 | 48 | 72 15,771 competing apps Median installs: 30,035 Avg rating: 2.7 | — | — | 1,329 major competitor apps |
| full | 67 | 100 | 60 | 83 67,878 competing apps Median installs: 40,620 Avg rating: 3.0 | — | — | 8,324 major competitor apps |
| important | 68 | 100 | 57 | 80 46,344 competing apps Median installs: 27,477 Avg rating: 2.7 | — | — | 3,893 major competitor apps |
App Description
Access the most important benefits your employer offers, anytime, anywhere.
Embark opens the door to the information you care about most, including:
• Your benefits coverage
• Links to your insurer(s), including information about doctors and other providers
• Tips for maintaining your overall health and wellbeing
• Additional resources to help you understand and take full advantage of the benefits your employer provides
With Embark, you can modify your coverage and file claims (where available). You also can opt-in to notifications for important reminders as well as updates about new benefits offerings.
Embark puts everything in one place so you can stop jumping from website to website. Start on your personalized path to the benefits information that matters most to you and gives you the most from your employment experience.