Embark by Willis Towers Watson
ASO Keyword Dashboard
Tracking 55 keywords for Embark by Willis Towers Watson in Google Play
Embark by Willis Towers Watson tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 100% top-10 coverage, opportunity 70.0, difficulty 47.2, best rank 7.
Access the most important benefits your employer offers, anytime, anywhere.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
70.0
Top keyword: door
Avg difficulty
47.2
Lower scores indicate easier wins
Opportunity leaders
- 64.6
door
Opportunity: 74.0 • Difficulty: 41.3 • Rank —
Competitors: 477
- 63.8
maintaining
Opportunity: 74.0 • Difficulty: 39.5 • Rank —
Competitors: 312
- 64.8
coverage
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 601
- 64.2
matters
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 359
- 63.2
modify
Opportunity: 74.0 • Difficulty: 44.9 • Rank —
Competitors: 623
Unranked opportunities
door
Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 477
maintaining
Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 312
coverage
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 601
matters
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 359
modify
Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 623
High competition keywords
new
Total apps: 376,111 • Major competitors: 24,048
Latest rank: — • Difficulty: 58.8
access
Total apps: 331,814 • Major competitors: 12,275
Latest rank: — • Difficulty: 58.6
help
Total apps: 275,882 • Major competitors: 15,400
Latest rank: — • Difficulty: 58.5
information
Total apps: 263,219 • Major competitors: 8,108
Latest rank: — • Difficulty: 54.8
best
Total apps: 249,483 • Major competitors: 18,351
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| embark | 71 | 100 | 46 | 72 30,942 competing apps Median installs: 2,101 Avg rating: 2.6 | 7 | 7 | 1,766 major competitor apps |
| best | 66 | 100 | 57 | 86 249,483 competing apps Median installs: 4,271 Avg rating: 2.6 | — | — | 18,351 major competitor apps |
| new | 64 | 100 | 59 | 89 376,111 competing apps Median installs: 2,970 Avg rating: 2.6 | — | — | 24,048 major competitor apps |
| health | 69 | 100 | 49 | 77 68,090 competing apps Median installs: 775 Avg rating: 2.1 | — | — | 1,939 major competitor apps |
| notifications | 68 | 100 | 53 | 80 99,621 competing apps Median installs: 762 Avg rating: 2.3 | — | — | 3,060 major competitor apps |
| care | 70 | 100 | 49 | 76 55,109 competing apps Median installs: 1,423 Avg rating: 2.4 | — | — | 2,701 major competitor apps |
| place | 68 | 100 | 52 | 80 97,911 competing apps Median installs: 1,091 Avg rating: 2.4 | — | — | 4,537 major competitor apps |
| live | 67 | 100 | 55 | 82 139,951 competing apps Median installs: 1,573 Avg rating: 2.5 | — | — | 6,877 major competitor apps |
| date | 68 | 100 | 53 | 79 91,350 competing apps Median installs: 801 Avg rating: 2.2 | — | — | 2,886 major competitor apps |
| information | 65 | 100 | 55 | 86 263,219 competing apps Median installs: 1,198 Avg rating: 2.2 | — | — | 8,108 major competitor apps |
| everything | 68 | 100 | 52 | 79 94,834 competing apps Median installs: 1,358 Avg rating: 2.4 | — | — | 4,633 major competitor apps |
| file | 72 | 100 | 57 | 71 28,334 competing apps Median installs: 6,208 Avg rating: 2.6 | — | — | 2,382 major competitor apps |
| help | 65 | 100 | 58 | 87 275,882 competing apps Median installs: 2,049 Avg rating: 2.5 | — | — | 15,400 major competitor apps |
| including | 67 | 100 | 56 | 82 131,577 competing apps Median installs: 2,530 Avg rating: 2.6 | — | — | 7,790 major competitor apps |
| take | 66 | 100 | 56 | 84 191,435 competing apps Median installs: 2,274 Avg rating: 2.5 | — | — | 11,875 major competitor apps |
| path | 72 | 100 | 44 | 69 22,023 competing apps Median installs: 1,925 Avg rating: 2.5 | — | — | 1,065 major competitor apps |
| access | 65 | 100 | 59 | 88 331,814 competing apps Median installs: 1,161 Avg rating: 2.4 | — | — | 12,275 major competitor apps |
| start | 66 | 100 | 56 | 84 193,231 competing apps Median installs: 2,706 Avg rating: 2.6 | — | — | 12,691 major competitor apps |
| provides | 67 | 100 | 54 | 83 167,544 competing apps Median installs: 1,391 Avg rating: 2.3 | — | — | 5,671 major competitor apps |
| part | 69 | 100 | 53 | 77 68,329 competing apps Median installs: 1,794 Avg rating: 2.3 | — | — | 3,250 major competitor apps |
| work | 68 | 100 | 55 | 81 119,624 competing apps Median installs: 1,912 Avg rating: 2.4 | — | — | 5,239 major competitor apps |
| personalized | 69 | 100 | 53 | 78 82,651 competing apps Median installs: 797 Avg rating: 2.4 | — | — | 3,576 major competitor apps |
| website | 71 | 100 | 46 | 72 34,203 competing apps Median installs: 2,309 Avg rating: 2.4 | — | — | 1,395 major competitor apps |
| full | 67 | 100 | 54 | 82 131,595 competing apps Median installs: 3,100 Avg rating: 2.6 | — | — | 7,660 major competitor apps |
| important | 68 | 100 | 52 | 81 114,433 competing apps Median installs: 1,453 Avg rating: 2.3 | — | — | 4,157 major competitor apps |
App Description
Access the most important benefits your employer offers, anytime, anywhere.
Embark opens the door to the information you care about most, including:
• Your benefits coverage
• Links to your insurer(s), including information about doctors and other providers
• Tips for maintaining your overall health and wellbeing
• Additional resources to help you understand and take full advantage of the benefits your employer provides
With Embark, you can modify your coverage and file claims (where available). You also can opt-in to notifications for important reminders as well as updates about new benefits offerings.
Embark puts everything in one place so you can stop jumping from website to website. Start on your personalized path to the benefits information that matters most to you and gives you the most from your employment experience.