Bitwarden Password Manager

7.5M installs
132K ratings
+21.9K weekly installs
trend steady
+174.2K monthly installs
trend steady
Bitwarden Password Manager icon

ASO Keyword Dashboard

Tracking 156 keywords for Bitwarden Password Manager in Google Play

Developer: Bitwarden Inc. Category: productivity Rating: 4.76

Bitwarden Password Manager tracks 156 keywords (13 keywords rank; 143 need traction). Key metrics: 8% top-10 coverage, opportunity 70.5, difficulty 47.3, best rank 3.

Bitwarden is a login and password manager that helps keep you safe while online.

Tracked keywords

156

13  ranked •  143  not ranking yet

Top 10 coverage

8%

Best rank 3 • Latest leader —

Avg opportunity

70.5

Top keyword: api

Avg difficulty

47.3

Lower scores indicate easier wins

Opportunity leaders

  • api

    Opportunity: 74.0 • Difficulty: 42.5 • Rank —

    Competitors: 397

    66.0
  • directory

    Opportunity: 74.0 • Difficulty: 38.0 • Rank —

    Competitors: 136

    62.1
  • selling

    Opportunity: 74.0 • Difficulty: 42.2 • Rank —

    Competitors: 605

    65.4
  • integration

    Opportunity: 74.0 • Difficulty: 43.3 • Rank —

    Competitors: 381

    66.0
  • recognized

    Opportunity: 74.0 • Difficulty: 39.3 • Rank —

    Competitors: 182

    59.6

Unranked opportunities

  • api

    Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 397

  • directory

    Opportunity: 74.0 • Difficulty: 38.0 • Competitors: 136

  • selling

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 605

  • integration

    Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 381

  • recognized

    Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 182

High competition keywords

  • access

    Total apps: 333,742 • Major competitors: 12,335

    Latest rank: — • Difficulty: 58.5

  • free

    Total apps: 315,050 • Major competitors: 24,099

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 282,634 • Major competitors: 16,679

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 280,233 • Major competitors: 11,026

    Latest rank: — • Difficulty: 55.7

  • information

    Total apps: 264,414 • Major competitors: 8,150

    Latest rank: — • Difficulty: 54.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
password731005268

17,261 competing apps

Median installs: 3,678

Avg rating: 2.6

33

1,351

major competitor apps

login721004571

27,745 competing apps

Median installs: 1,687

Avg rating: 2.4

2929

1,219

major competitor apps

found721004570

25,221 competing apps

Median installs: 4,932

Avg rating: 2.6

3737

1,312

major competitor apps

everyone711005074

41,418 competing apps

Median installs: 3,191

Avg rating: 2.5

3939

2,461

major competitor apps

advanced691005379

85,160 competing apps

Median installs: 2,124

Avg rating: 2.6

5349

5,145

major competitor apps

tools691005277

69,235 competing apps

Median installs: 1,357

Avg rating: 2.6

72

3,552

major competitor apps

security701005475

51,640 competing apps

Median installs: 2,068

Avg rating: 2.5

87

2,954

major competitor apps

program701004674

42,922 competing apps

Median installs: 1,831

Avg rating: 2.3

9595

1,328

major competitor apps

secure681005580

100,775 competing apps

Median installs: 1,006

Avg rating: 2.5

9999

4,481

major competitor apps

pass721004770

24,829 competing apps

Median installs: 4,002

Avg rating: 2.6

117117

1,829

major competitor apps

source721004770

25,407 competing apps

Median installs: 2,271

Avg rating: 2.5

128128

1,004

major competitor apps

safe691005577

66,146 competing apps

Median installs: 1,934

Avg rating: 2.5

143136

3,889

major competitor apps

sign711005073

37,231 competing apps

Median installs: 989

Avg rating: 2.5

145145

1,749

major competitor apps

free651005988

315,050 competing apps

Median installs: 5,778

Avg rating: 2.7

24,099

major competitor apps

best661005786

250,478 competing apps

Median installs: 4,209

Avg rating: 2.6

18,391

major competitor apps

email691005077

68,772 competing apps

Median installs: 2,554

Avg rating: 2.5

3,061

major competitor apps

password manager701006542

455 competing apps

Median installs: 2,062

Avg rating: 2.9

31

major competitor apps

share661005885

213,803 competing apps

Median installs: 2,925

Avg rating: 2.5

11,813

major competitor apps

source code711005750

1,338 competing apps

Median installs: 3,343

Avg rating: 2.8

62

major competitor apps

device681006080

106,226 competing apps

Median installs: 3,374

Avg rating: 2.5

6,733

major competitor apps

party721005370

24,574 competing apps

Median installs: 5,742

Avg rating: 2.7

2,285

major competitor apps

experience651005787

282,634 competing apps

Median installs: 1,756

Avg rating: 2.5

16,679

major competitor apps

within681005180

103,967 competing apps

Median installs: 1,511

Avg rating: 2.3

4,171

major competitor apps

active711004872

31,778 competing apps

Median installs: 1,816

Avg rating: 2.5

1,473

major competitor apps

digital681005181

121,769 competing apps

Median installs: 871

Avg rating: 2.2

4,512

major competitor apps

156 keywords
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App Description

Bitwarden is a login and password manager that helps keep you safe while online.

Recognized as best password manager by PCMag, WIRED, The Verge, CNET, G2, and more!

SECURE YOUR DIGITAL LIFE
Secure your digital life and protect against data breaches by generating and saving unique, strong passwords for every account. Maintain everything in an end-to-end encrypted password vault that only you can access.

ACCESS YOUR DATA, ANYWHERE, ANYTIME, ON ANY DEVICE
Easily manage, store, secure, and share unlimited passwords and passkeys across unlimited devices without restrictions.

USE PASSKEYS WHEREVER YOU LOG IN
Create, store, and sync passkeys across the Bitwarden mobile app and browser extensions for a secure, passwordless experience no matter what device you're on.

EVERYONE SHOULD HAVE THE TOOLS TO STAY SAFE ONLINE
Utilize Bitwarden for free with no ads and or selling data. Bitwarden believes everyone should have the ability to stay safe online. Premium plans offer access to advanced features.

EMPOWER YOUR TEAMS WITH BITWARDEN
Plans for Teams and Enterprise come with professional business features. Some examples include SSO integration, self-hosting, directory integration and SCIM provisioning, global policies, API access, event logs, and more.

Use Bitwarden to secure your workforce and share sensitive information with colleagues.

More reasons to choose Bitwarden:

World-Class Encryption
Passwords are protected with advanced end-to-end encryption (AES-256 bit, salted hashing, and PBKDF2 SHA-256) so your data stays secure and private.

3rd-party Audits
Bitwarden regularly conducts comprehensive third-party security audits with notable security firms. These annual audits include source code assessments and penetration testing across Bitwarden IPs, servers, and web applications.

Advanced 2FA
Secure your login with a third-party authenticator, emailed codes, or FIDO2 WebAuthn credentials such as a hardware security key or passkey.

Bitwarden Send
Transmit data directly to others while maintaining end-to-end encrypted security and limiting exposure.

Built-in Generator
Create long, complex, and distinct passwords and unique usernames for every site you visit. Integrate with email alias providers for additional privacy.

Global Translations
Bitwarden translations exist for more than 50 languages.

Cross-Platform Applications
Secure and share sensitive data within your Bitwarden Vault from any browser, mobile device, or desktop OS, and more.


Accessibility Services Disclosure: Bitwarden offers the ability to use the Accessibility Service to augment Autofill on older devices or in cases where autofill is not working correctly. When enabled, the Accessibility Service is used to search for login fields in apps and websites. This establishes the appropriate field IDs when a match for the app or site is found and inserts credentials. When the Accessibility Service is active Bitwarden does not store information or control any on-screen elements beyond inserting credentials.