This Old House
ASO Keyword Dashboard
Tracking 38 keywords for This Old House in Google Play
This Old House tracks 38 keywords (1 keyword ranks; 37 need traction). Key metrics: 100% top-10 coverage, opportunity 70.4, difficulty 48.6, best rank 10.
America’s Favorite Home Improvement Brand
Tracked keywords
38
1 ranked • 37 not ranking yet
Top 10 coverage
100%
Best rank 10 • Latest leader —
Avg opportunity
70.4
Top keyword: improvement
Avg difficulty
48.6
Lower scores indicate easier wins
Opportunity leaders
- 63.9
improvement
Opportunity: 74.0 • Difficulty: 39.9 • Rank —
Competitors: 360
- 63.3
serving
Opportunity: 74.0 • Difficulty: 39.7 • Rank —
Competitors: 321
- 66.9
winning
Opportunity: 73.0 • Difficulty: 46.9 • Rank —
Competitors: 1,504
- 58.8
television
Opportunity: 73.0 • Difficulty: 37.8 • Rank —
Competitors: 300
- 55.8
consumers
Opportunity: 73.0 • Difficulty: 36.0 • Rank —
Competitors: 90
Unranked opportunities
improvement
Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 360
serving
Opportunity: 74.0 • Difficulty: 39.7 • Competitors: 321
winning
Opportunity: 73.0 • Difficulty: 46.9 • Competitors: 1,504
television
Opportunity: 73.0 • Difficulty: 37.8 • Competitors: 300
consumers
Opportunity: 73.0 • Difficulty: 36.0 • Competitors: 90
High competition keywords
new
Total apps: 370,292 • Major competitors: 23,756
Latest rank: — • Difficulty: 58.7
free
Total apps: 320,529 • Major competitors: 24,244
Latest rank: — • Difficulty: 58.7
information
Total apps: 266,570 • Major competitors: 8,201
Latest rank: — • Difficulty: 54.8
every
Total apps: 260,316 • Major competitors: 14,579
Latest rank: — • Difficulty: 55.9
features
Total apps: 252,864 • Major competitors: 15,120
Latest rank: — • Difficulty: 58.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| old | 71 | 100 | 49 | 72 34,702 competing apps Median installs: 5,928 Avg rating: 2.7 | 10 | 10 | 2,401 major competitor apps |
| free | 65 | 100 | 59 | 88 320,529 competing apps Median installs: 5,537 Avg rating: 2.7 | — | — | 24,244 major competitor apps |
| new | 65 | 100 | 59 | 89 370,292 competing apps Median installs: 3,128 Avg rating: 2.6 | — | — | 23,756 major competitor apps |
| information | 65 | 100 | 55 | 86 266,570 competing apps Median installs: 1,188 Avg rating: 2.2 | — | — | 8,201 major competitor apps |
| added | 71 | 100 | 51 | 74 41,786 competing apps Median installs: 4,574 Avg rating: 2.6 | — | — | 2,620 major competitor apps |
| favorite | 67 | 100 | 60 | 83 170,123 competing apps Median installs: 2,975 Avg rating: 2.6 | — | — | 10,978 major competitor apps |
| ask | 71 | 100 | 58 | 71 30,509 competing apps Median installs: 2,301 Avg rating: 2.3 | — | — | 1,213 major competitor apps |
| streaming | 72 | 100 | 54 | 69 22,122 competing apps Median installs: 4,202 Avg rating: 2.6 | — | — | 1,578 major competitor apps |
| every | 65 | 100 | 56 | 86 260,316 competing apps Median installs: 2,318 Avg rating: 2.5 | — | — | 14,579 major competitor apps |
| tablet | 72 | 100 | 56 | 70 23,831 competing apps Median installs: 5,241 Avg rating: 2.6 | — | — | 1,520 major competitor apps |
| full | 67 | 100 | 54 | 81 130,104 competing apps Median installs: 3,194 Avg rating: 2.6 | — | — | 7,555 major competitor apps |
| winning | 73 | 100 | 47 | 67 15,775 competing apps Median installs: 6,343 Avg rating: 2.8 | — | — | 1,504 major competitor apps |
| upgrade | 71 | 100 | 55 | 72 35,177 competing apps Median installs: 10,248 Avg rating: 2.8 | — | — | 4,402 major competitor apps |
| house | 72 | 100 | 46 | 69 20,935 competing apps Median installs: 3,140 Avg rating: 2.6 | — | — | 1,647 major competitor apps |
| features | 66 | 100 | 58 | 86 252,864 competing apps Median installs: 2,690 Avg rating: 2.5 | — | — | 15,120 major competitor apps |
| television | 73 | 100 | 38 | 59 4,911 competing apps Median installs: 4,162 Avg rating: 2.3 | — | — | 300 major competitor apps |
| expert | 71 | 100 | 47 | 72 33,624 competing apps Median installs: 1,152 Avg rating: 2.4 | — | — | 1,681 major competitor apps |
| home | 68 | 100 | 54 | 81 117,164 competing apps Median installs: 2,044 Avg rating: 2.5 | — | — | 6,569 major competitor apps |
| improvement | 74 | 100 | 40 | 64 10,202 competing apps Median installs: 837 Avg rating: 2.3 | — | — | 360 major competitor apps |
| consumers | 73 | 100 | 36 | 56 3,161 competing apps Median installs: 1,183 Avg rating: 1.9 | — | — | 90 major competitor apps |
| ones | 72 | 100 | 45 | 69 20,763 competing apps Median installs: 4,120 Avg rating: 2.5 | — | — | 1,333 major competitor apps |
| membership | 72 | 100 | 44 | 69 21,131 competing apps Median installs: 712 Avg rating: 2.1 | — | — | 769 major competitor apps |
| number | 68 | 100 | 52 | 79 95,896 competing apps Median installs: 3,370 Avg rating: 2.5 | — | — | 5,559 major competitor apps |
| privacy | 69 | 100 | 64 | 77 63,943 competing apps Median installs: 4,196 Avg rating: 2.8 | — | — | 5,116 major competitor apps |
| brand | 71 | 100 | 48 | 72 31,437 competing apps Median installs: 1,974 Avg rating: 2.5 | — | — | 2,175 major competitor apps |
App Description
America’s Favorite Home Improvement Brand
This Old House is the number one home improvement brand, serving over 40 million consumers each month with trusted information and expert advice through the EMMY award-winning television shows This Old House and Ask This Old House, the Webby Award-winning site ThisOldHouse.com, and the Insider membership program.
Privacy Policy: https://www.thisoldhouse.com/pages/privacy-policy
CA Privacy Notice: https://www.thisoldhouse.com/pages/privacy-policy#bJYsRI
Terms of Use: https://www.thisoldhouse.com/legal/terms-of-use