FEMA
ASO Keyword Dashboard
Tracking 132 keywords for FEMA in Google Play
FEMA tracks 132 keywords (7 keywords rank; 125 need traction). Key metrics: 29% top-10 coverage, opportunity 70.4, difficulty 46.7, best rank 5.
Take charge of disasters.
Tracked keywords
132
7 ranked • 125 not ranking yet
Top 10 coverage
29%
Best rank 5 • Latest leader —
Avg opportunity
70.4
Top keyword: assistance
Avg difficulty
46.7
Lower scores indicate easier wins
Opportunity leaders
- 66.1
assistance
Opportunity: 74.0 • Difficulty: 44.6 • Rank —
Competitors: 512
- 64.9
frequently
Opportunity: 74.0 • Difficulty: 49.6 • Rank —
Competitors: 589
- 66.2
alert
Opportunity: 74.0 • Difficulty: 42.2 • Rank —
Competitors: 650
- 62.8
asked
Opportunity: 74.0 • Difficulty: 39.9 • Rank —
Competitors: 351
- 60.8
specified
Opportunity: 74.0 • Difficulty: 38.2 • Rank —
Competitors: 280
Unranked opportunities
assistance
Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 512
frequently
Opportunity: 74.0 • Difficulty: 49.6 • Competitors: 589
alert
Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 650
asked
Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 351
specified
Opportunity: 74.0 • Difficulty: 38.2 • Competitors: 280
High competition keywords
time
Total apps: 385,850 • Major competitors: 16,372
Latest rank: — • Difficulty: 58.7
access
Total apps: 337,289 • Major competitors: 11,556
Latest rank: — • Difficulty: 59.5
download
Total apps: 332,448 • Major competitors: 15,780
Latest rank: — • Difficulty: 56.8
free
Total apps: 320,602 • Major competitors: 22,308
Latest rank: — • Difficulty: 60.0
find
Total apps: 305,963 • Major competitors: 16,284
Latest rank: — • Difficulty: 59.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| emergency | 73 | 100 | 49 | 68 18,384 competing apps Median installs: 1,129 Avg rating: 1.9 | 6 | 5 | 631 major competitor apps |
| official government | 72 | 100 | 33 | 53 2,055 competing apps Median installs: 2,678 Avg rating: 1.8 | 12 | 8 | 63 major competitor apps |
| prepared | 72 | 100 | 45 | 69 21,466 competing apps Median installs: 1,199 Avg rating: 1.9 | 10 | 10 | 910 major competitor apps |
| disaster | 72 | 100 | 34 | 51 1,648 competing apps Median installs: 2,203 Avg rating: 1.8 | 11 | 11 | 97 major competitor apps |
| warning | 73 | 100 | 38 | 57 3,810 competing apps Median installs: 3,464 Avg rating: 2.1 | 16 | 16 | 231 major competitor apps |
| government | 73 | 100 | 44 | 69 20,612 competing apps Median installs: 3,412 Avg rating: 1.8 | 17 | 17 | 793 major competitor apps |
| time notifications | 73 | 100 | 36 | 59 4,836 competing apps Median installs: 501 Avg rating: 1.7 | 30 | 29 | 86 major competitor apps |
| free | 65 | 100 | 60 | 88 320,602 competing apps Median installs: 4,377 Avg rating: 2.2 | — | — | 22,308 major competitor apps |
| download | 65 | 100 | 57 | 88 332,448 competing apps Median installs: 1,713 Avg rating: 1.9 | — | — | 15,780 major competitor apps |
| weather | 72 | 100 | 57 | 70 23,535 competing apps Median installs: 2,569 Avg rating: 2.2 | — | — | 1,432 major competitor apps |
| communication | 70 | 100 | 48 | 76 57,176 competing apps Median installs: 614 Avg rating: 1.6 | — | — | 1,193 major competitor apps |
| care | 70 | 100 | 50 | 76 55,904 competing apps Median installs: 1,282 Avg rating: 1.9 | — | — | 2,569 major competitor apps |
| tailored | 70 | 100 | 48 | 75 48,397 competing apps Median installs: 602 Avg rating: 1.8 | — | — | 1,604 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,086 competing apps Median installs: 1,947 Avg rating: 1.9 | — | — | 6,603 major competitor apps |
| contact | 67 | 100 | 54 | 82 137,882 competing apps Median installs: 1,525 Avg rating: 1.9 | — | — | 5,772 major competitor apps |
| individual | 71 | 100 | 49 | 73 38,004 competing apps Median installs: 1,268 Avg rating: 1.7 | — | — | 1,070 major competitor apps |
| information | 65 | 100 | 55 | 86 266,609 competing apps Median installs: 1,036 Avg rating: 1.8 | — | — | 7,571 major competitor apps |
| designed | 65 | 100 | 54 | 86 261,871 competing apps Median installs: 726 Avg rating: 1.7 | — | — | 7,629 major competitor apps |
| protect | 71 | 100 | 56 | 72 33,209 competing apps Median installs: 4,526 Avg rating: 2.1 | — | — | 2,775 major competitor apps |
| using | 66 | 100 | 58 | 85 222,760 competing apps Median installs: 2,297 Avg rating: 2.0 | — | — | 11,093 major competitor apps |
| find | 65 | 100 | 60 | 87 305,963 competing apps Median installs: 2,299 Avg rating: 2.0 | — | — | 16,284 major competitor apps |
| service | 67 | 100 | 54 | 82 133,529 competing apps Median installs: 1,224 Avg rating: 1.8 | — | — | 5,356 major competitor apps |
| time | 64 | 100 | 59 | 89 385,850 competing apps Median installs: 1,264 Avg rating: 1.9 | — | — | 16,372 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,152 competing apps Median installs: 1,245 Avg rating: 1.9 | — | — | 10,258 major competitor apps |
| help | 65 | 100 | 60 | 87 280,962 competing apps Median installs: 1,692 Avg rating: 2.0 | — | — | 14,384 major competitor apps |
App Description
Take charge of disasters.
Key Features:
- Timely and Relevant Alerts: Receive real-time weather and emergency alerts from the National Weather Service (NWS) and Integrated Public Alert and Warning System (IPAWS), tailored to your specified locations (up to five), utilizing zip code precision. Stay informed about potential hazards affecting the areas you care about.
- Comprehensive Preparedness Guidance: Access clear, concise information on how to prepare for various disasters. Learn how to develop a family emergency communication plan and build an effective emergency kit.
- Actionable Safety Advice: Understand immediate steps to take to protect yourself and your family during different types of emergencies.
- Disaster Recovery Assistance: Find answers to frequently asked questions about the disaster assistance process and locate FEMA Disaster Recovery Centers nearby.
- Accessibility Focused: Designed with accessibility in mind, the app is compatible with screen reader technology and adheres to federal accessibility standards.
Be proactive in ensuing your safety and resilience. Download the official FEMA App today to access vital information and resources when you need them most. It’s a free and essential tool for every individual and family.
If you have any questions, comments or ideas, we’d love to hear them. Contact us at fema-app@fema.dhs.gov.
Important: Tornado alerts are a moving target using polygon tracking for accuracy. Real-time tornado alerts based on your current location are not currently offered in the FEMA app.