LA Wallet

Developer: State of Louisiana

Category: Travel & Local

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1.2M installs

2.9K ratings

14.1K monthly active users

Revenue not available

Install Trends

Weekly +1.3K

Steady

Monthly +8.8K

Steady

ASO Keyword Dashboard

Tracking 53 keywords for LA Wallet in Google Play

Developer: State of Louisiana Category: travel_and_local

LA Wallet tracks 53 keywords (5 keywords rank; 48 need traction). Key metrics: 0% top-10 coverage, opportunity 71.1, difficulty 45.5, best rank 3.

Louisiana Digital Driver's License

Tracked keywords

5 ranked • 48 not ranking yet

Top 10 coverage

Best rank 3 • Latest leader 11

Avg opportunity

71.1

Top keyword: license

Avg difficulty

45.5

Lower scores indicate easier wins

Opportunity leaders

license

Opportunity: 74.0 • Difficulty: 46.0 • Rank 11

Competitors: 836
65.7
la

Opportunity: 74.0 • Difficulty: 40.8 • Rank 12

Competitors: 430
65.0
licensed

Opportunity: 74.0 • Difficulty: 44.4 • Rank 11

Competitors: 645
62.4
valid

Opportunity: 74.0 • Difficulty: 39.4 • Rank 30

Competitors: 497
62.7
retail

Opportunity: 74.0 • Difficulty: 39.3 • Rank —

Competitors: 300
62.5

Unranked opportunities

retail

Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 300
wallet

Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 800
law

Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 349
act

Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 622
renew

Opportunity: 74.0 • Difficulty: 49.1 • Competitors: 628

High competition keywords

offers

Total apps: 194,619 • Major competitors: 8,288

Latest rank: — • Difficulty: 54.1
keep

Total apps: 169,781 • Major competitors: 8,949

Latest rank: — • Difficulty: 56.5
unique

Total apps: 168,887 • Major competitors: 12,799

Latest rank: — • Difficulty: 55.2
user

Total apps: 145,905 • Major competitors: 5,708

Latest rank: — • Difficulty: 54.4
various

Total apps: 139,498 • Major competitors: 8,679

Latest rank: — • Difficulty: 52.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
license	74	100	46	66 13,453 competing apps Median installs: 4,462 Avg rating: 4.1	11	3	836 major competitor apps
la	74	100	41	65 12,082 competing apps Median installs: 1,287 Avg rating: 4.2	12	10	430 major competitor apps
licensed	74	100	44	62 8,331 competing apps Median installs: 3,802 Avg rating: 4.1	11	11	645 major competitor apps
licensing	71	100	32	49 1,261 competing apps Median installs: 2,354 Avg rating: 4.1	12	12	60 major competitor apps
valid	74	100	39	63 8,609 competing apps Median installs: 3,471 Avg rating: 3.9	30	28	497 major competitor apps
digital	68	100	51	81 125,343 competing apps Median installs: 877 Avg rating: 4.0	—	—	4,618 major competitor apps
image	70	100	50	76 56,150 competing apps Median installs: 3,411 Avg rating: 4.0	—	—	3,265 major competitor apps
life	68	100	54	81 114,783 competing apps Median installs: 2,551 Avg rating: 4.0	—	—	6,658 major competitor apps
service	67	100	54	82 134,583 competing apps Median installs: 1,411 Avg rating: 3.9	—	—	5,770 major competitor apps
various	67	100	53	82 139,498 competing apps Median installs: 3,294 Avg rating: 4.0	—	—	8,679 major competitor apps
legal	73	100	42	67 15,786 competing apps Median installs: 2,638 Avg rating: 4.1	—	—	565 major competitor apps
retail	74	100	39	63 8,441 competing apps Median installs: 1,449 Avg rating: 3.8	—	—	300 major competitor apps
tool	68	100	50	80 102,037 competing apps Median installs: 1,332 Avg rating: 4.0	—	—	4,106 major competitor apps
current	68	100	51	79 89,776 competing apps Median installs: 1,677 Avg rating: 4.0	—	—	3,654 major competitor apps
session	73	100	42	67 15,607 competing apps Median installs: 634 Avg rating: 4.0	—	—	494 major competitor apps
businesses	73	100	47	68 18,158 competing apps Median installs: 354 Avg rating: 3.9	—	—	301 major competitor apps
offering	70	100	48	75 50,945 competing apps Median installs: 912 Avg rating: 4.0	—	—	2,067 major competitor apps
generate	71	100	49	72 32,630 competing apps Median installs: 1,361 Avg rating: 3.9	—	—	1,358 major competitor apps
user	67	100	54	82 145,905 competing apps Median installs: 1,953 Avg rating: 3.9	—	—	5,708 major competitor apps
must	70	100	48	76 58,122 competing apps Median installs: 3,993 Avg rating: 3.9	—	—	3,321 major competitor apps
keep	67	100	57	83 169,781 competing apps Median installs: 1,646 Avg rating: 4.1	—	—	8,949 major competitor apps
physical	71	100	45	72 32,435 competing apps Median installs: 1,409 Avg rating: 4.0	—	—	1,253 major competitor apps
unique	67	100	55	83 168,887 competing apps Median installs: 3,502 Avg rating: 4.1	—	—	12,799 major competitor apps
home	68	100	54	81 118,368 competing apps Median installs: 2,052 Avg rating: 4.0	—	—	6,622 major competitor apps
allow	70	100	50	75 48,049 competing apps Median installs: 2,658 Avg rating: 3.9	—	—	2,382 major competitor apps

App Description

Louisiana Digital Driver's License

LA Wallet will allow you to keep a digital representation of your current Louisiana-issued state ID or driver's license. The app will generate a unique image that is 100% Legal for driving purposes per Louisiana law of Act 625 of the 2016 session and approved by the Louisiana ATC for age-restricted purchases at various local restaurants, bars, and retail outlets. Once a user activates their current, valid license in LA Wallet, the digital driver’s license is valid for the life of the user’s current identity credential issuance. When the user’s physical license expires, they must renew their license with the OMV or through the LA Wallet app, if eligible. Additionally, LA Wallet offers the paid service VerifyYou™ Pro, an age-verification tool that helps keep businesses ATC compliant when offering home delivery of age-restricted goods.