National Park Service
ASO Keyword Dashboard
Tracking 126 keywords for National Park Service in Google Play
National Park Service tracks 126 keywords (7 keywords rank; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 47.2, best rank 13.
The official app for all 420+ parks
Tracked keywords
126
7 ranked • 119 not ranking yet
Top 10 coverage
0%
Best rank 13 • Latest leader —
Avg opportunity
69.8
Top keyword: descriptions
Avg difficulty
47.2
Lower scores indicate easier wins
Opportunity leaders
- 61.9
descriptions
Opportunity: 74.0 • Difficulty: 38.1 • Rank —
Competitors: 135
- 61.4
ground
Opportunity: 74.0 • Difficulty: 40.1 • Rank —
Competitors: 490
- 61.5
visitors
Opportunity: 74.0 • Difficulty: 37.7 • Rank —
Competitors: 129
- 62.6
sometimes
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 515
- 63.1
directions
Opportunity: 74.0 • Difficulty: 52.5 • Rank —
Competitors: 399
Unranked opportunities
descriptions
Opportunity: 74.0 • Difficulty: 38.1 • Competitors: 135
ground
Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 490
visitors
Opportunity: 74.0 • Difficulty: 37.7 • Competitors: 129
sometimes
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 515
directions
Opportunity: 74.0 • Difficulty: 52.5 • Competitors: 399
High competition keywords
time
Total apps: 391,506 • Major competitors: 18,148
Latest rank: — • Difficulty: 57.9
new
Total apps: 375,586 • Major competitors: 24,009
Latest rank: — • Difficulty: 58.7
access
Total apps: 332,984 • Major competitors: 12,299
Latest rank: — • Difficulty: 58.5
make
Total apps: 330,777 • Major competitors: 20,543
Latest rank: — • Difficulty: 57.9
download
Total apps: 324,059 • Major competitors: 16,844
Latest rank: — • Difficulty: 56.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| national | 71 | 100 | 45 | 71 29,661 competing apps Median installs: 2,816 Avg rating: 2.4 | 13 | 13 | 1,178 major competitor apps |
| suggestions | 72 | 100 | 53 | 71 29,213 competing apps Median installs: 5,532 Avg rating: 2.5 | 70 | 70 | 1,700 major competitor apps |
| places | 72 | 100 | 49 | 69 20,692 competing apps Median installs: 2,006 Avg rating: 2.4 | 73 | 73 | 1,043 major competitor apps |
| service | 67 | 100 | 53 | 82 132,127 competing apps Median installs: 1,414 Avg rating: 2.3 | 87 | 82 | 5,668 major competitor apps |
| includes | 69 | 100 | 49 | 77 67,147 competing apps Median installs: 2,502 Avg rating: 2.5 | 121 | 98 | 2,848 major competitor apps |
| guide | 69 | 100 | 48 | 77 70,325 competing apps Median installs: 1,424 Avg rating: 2.2 | 157 | 155 | 2,162 major competitor apps |
| visit | 70 | 100 | 51 | 75 52,585 competing apps Median installs: 2,172 Avg rating: 2.6 | 191 | 191 | 2,921 major competitor apps |
| download | 65 | 100 | 56 | 88 324,059 competing apps Median installs: 2,141 Avg rating: 2.5 | — | — | 16,844 major competitor apps |
| fun | 67 | 100 | 57 | 83 166,050 competing apps Median installs: 5,640 Avg rating: 2.7 | — | — | 15,409 major competitor apps |
| new | 64 | 100 | 59 | 89 375,586 competing apps Median installs: 2,990 Avg rating: 2.6 | — | — | 24,009 major competitor apps |
| offline | 68 | 100 | 54 | 80 108,494 competing apps Median installs: 4,339 Avg rating: 2.5 | — | — | 6,914 major competitor apps |
| friends | 68 | 100 | 56 | 81 116,129 competing apps Median installs: 5,985 Avg rating: 2.6 | — | — | 9,733 major competitor apps |
| make | 65 | 100 | 58 | 88 330,777 competing apps Median installs: 2,478 Avg rating: 2.5 | — | — | 20,543 major competitor apps |
| phone | 67 | 100 | 60 | 83 150,304 competing apps Median installs: 3,576 Avg rating: 2.6 | — | — | 9,391 major competitor apps |
| place | 68 | 100 | 52 | 80 98,284 competing apps Median installs: 1,084 Avg rating: 2.4 | — | — | 4,544 major competitor apps |
| audio | 69 | 100 | 52 | 77 65,993 competing apps Median installs: 4,149 Avg rating: 2.6 | — | — | 3,488 major competitor apps |
| experience | 65 | 100 | 57 | 87 281,814 competing apps Median installs: 1,760 Avg rating: 2.5 | — | — | 16,614 major competitor apps |
| learn | 67 | 100 | 55 | 82 141,022 competing apps Median installs: 2,311 Avg rating: 2.5 | — | — | 7,057 major competitor apps |
| simply | 69 | 100 | 49 | 79 84,836 competing apps Median installs: 1,638 Avg rating: 2.5 | — | — | 3,853 major competitor apps |
| information | 65 | 100 | 55 | 86 263,929 competing apps Median installs: 1,195 Avg rating: 2.2 | — | — | 8,123 major competitor apps |
| content | 67 | 100 | 56 | 81 128,013 competing apps Median installs: 2,351 Avg rating: 2.4 | — | — | 6,030 major competitor apps |
| created | 70 | 100 | 48 | 76 56,462 competing apps Median installs: 1,941 Avg rating: 2.4 | — | — | 2,203 major competitor apps |
| people | 68 | 100 | 54 | 80 101,856 competing apps Median installs: 2,950 Avg rating: 2.5 | — | — | 5,718 major competitor apps |
| find | 65 | 100 | 58 | 87 302,153 competing apps Median installs: 2,801 Avg rating: 2.6 | — | — | 17,522 major competitor apps |
| time | 64 | 100 | 58 | 89 391,506 competing apps Median installs: 1,409 Avg rating: 2.4 | — | — | 18,148 major competitor apps |
App Description
The official app for all 420+ parks
Find interactive maps, tours of park places, on-the-ground accessibility information, and more. The app was created by National Park Service staff—people who know national parks—to help you make the most of your visit. With all of these parks and a brand new app, it will take some time to finish creating content for each park. If you don’t find what you’re looking for now, check back regularly as our rangers work to complete the experience for each of our parks.
Unlike other apps, NPS Mobile takes authoritative information from park rangers and combines it with a great suite of features. Here’s a quick look at some of those features.
Interactive Maps: Each park has a detailed map that includes points of interest, along with roads, trails, and other information to plan your trip.
Park Tours: What is there to see? Self-guided tours take you to interesting places in the park. Discover popular destinations as well as places off the beaten track. It’s like having a ranger by your side to guide your trip, giving you suggestions for places to go and directions to get there. Many tours feature audio—simply press play, lock your screen, and place your phone in your pocket to immerse yourself as you listen.
Amenities: It's the little—and sometimes not so little—things that can make or break a park visit. Learn where you can find and access transportation, food, restrooms, shopping, and more.
Accessibility: The app offers a fully accessible experience with tools to benefit visitors with accessibility needs, such as audio descriptions of exhibits along trails and roads and in visitor centers.
Offline Use: No internet access? No problem! You can download content from entire parks for offline use. It’s especially handy if you’re exploring remote areas in parks or concerned about data limits.
Share Your Visit: Tell your friends and family about the fun things you did by creating and sharing virtual postcards with scenes from the park.
Things to Do: What do you want to do in a park—hike? Take a bus tour or scenic drive? Visit a museum? Join a ranger program? Become a junior ranger? Discover all the fun, entertaining, and educatio