National Park Service
ASO Keyword Dashboard
Tracking 129 keywords for National Park Service in Google Play
National Park Service tracks 129 keywords (4 keywords rank; 125 need traction). Key metrics: 25% top-10 coverage, opportunity 69.9, difficulty 47.9, best rank 4.
The official app for all 420+ parks
Tracked keywords
129
4 ranked • 125 not ranking yet
Top 10 coverage
25%
Best rank 4 • Latest leader —
Avg opportunity
69.9
Top keyword: tour
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 63.7
tour
Opportunity: 75.0 • Difficulty: 40.9 • Rank —
Competitors: 347
- 61.8
descriptions
Opportunity: 74.0 • Difficulty: 37.9 • Rank —
Competitors: 124
- 61.5
ground
Opportunity: 74.0 • Difficulty: 40.7 • Rank —
Competitors: 453
- 61.4
visitors
Opportunity: 74.0 • Difficulty: 37.7 • Rank —
Competitors: 115
- 62.5
sometimes
Opportunity: 74.0 • Difficulty: 41.7 • Rank —
Competitors: 452
Unranked opportunities
tour
Opportunity: 75.0 • Difficulty: 40.9 • Competitors: 347
descriptions
Opportunity: 74.0 • Difficulty: 37.9 • Competitors: 124
ground
Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 453
visitors
Opportunity: 74.0 • Difficulty: 37.7 • Competitors: 115
sometimes
Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 452
High competition keywords
time
Total apps: 384,388 • Major competitors: 16,211
Latest rank: — • Difficulty: 58.5
new
Total apps: 368,975 • Major competitors: 21,471
Latest rank: — • Difficulty: 59.8
access
Total apps: 339,034 • Major competitors: 11,566
Latest rank: — • Difficulty: 59.5
download
Total apps: 335,284 • Major competitors: 15,864
Latest rank: — • Difficulty: 56.8
make
Total apps: 327,400 • Major competitors: 18,245
Latest rank: — • Difficulty: 58.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| national | 71 | 100 | 45 | 71 30,036 competing apps Median installs: 2,292 Avg rating: 2.0 | 9 | 4 | 1,141 major competitor apps |
| hiking | 72 | 100 | 33 | 52 1,924 competing apps Median installs: 1,911 Avg rating: 2.1 | 13 | 13 | 75 major competitor apps |
| government | 73 | 100 | 44 | 69 20,738 competing apps Median installs: 3,366 Avg rating: 1.9 | 25 | 25 | 794 major competitor apps |
| nh | 69 | 100 | 29 | 40 343 competing apps Median installs: 2,482 Avg rating: 2.2 | 85 | 85 | 56 major competitor apps |
| download | 65 | 100 | 57 | 88 335,284 competing apps Median installs: 1,668 Avg rating: 2.0 | — | — | 15,864 major competitor apps |
| fun | 67 | 100 | 59 | 83 169,007 competing apps Median installs: 5,275 Avg rating: 2.2 | — | — | 14,193 major competitor apps |
| new | 65 | 100 | 60 | 89 368,975 competing apps Median installs: 2,551 Avg rating: 2.1 | — | — | 21,471 major competitor apps |
| offline | 68 | 100 | 56 | 80 111,797 competing apps Median installs: 3,239 Avg rating: 2.1 | — | — | 6,491 major competitor apps |
| friends | 68 | 100 | 58 | 81 114,774 competing apps Median installs: 4,672 Avg rating: 2.2 | — | — | 8,605 major competitor apps |
| make | 65 | 100 | 59 | 88 327,400 competing apps Median installs: 2,052 Avg rating: 2.1 | — | — | 18,245 major competitor apps |
| phone | 67 | 100 | 62 | 83 152,368 competing apps Median installs: 2,627 Avg rating: 2.1 | — | — | 8,547 major competitor apps |
| place | 68 | 100 | 53 | 80 100,105 competing apps Median installs: 918 Avg rating: 1.9 | — | — | 4,188 major competitor apps |
| audio | 69 | 100 | 53 | 77 67,250 competing apps Median installs: 3,257 Avg rating: 2.1 | — | — | 3,223 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,017 competing apps Median installs: 1,459 Avg rating: 2.0 | — | — | 15,378 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,718 competing apps Median installs: 1,912 Avg rating: 2.0 | — | — | 6,606 major competitor apps |
| simply | 69 | 100 | 49 | 78 83,939 competing apps Median installs: 1,447 Avg rating: 2.0 | — | — | 3,348 major competitor apps |
| information | 65 | 100 | 55 | 86 267,610 competing apps Median installs: 1,024 Avg rating: 1.9 | — | — | 7,569 major competitor apps |
| content | 67 | 100 | 58 | 81 130,773 competing apps Median installs: 1,983 Avg rating: 2.0 | — | — | 5,605 major competitor apps |
| created | 70 | 100 | 48 | 76 55,825 competing apps Median installs: 1,594 Avg rating: 2.0 | — | — | 1,991 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,226 Avg rating: 2.1 | — | — | 5,288 major competitor apps |
| find | 65 | 100 | 60 | 87 307,160 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,289 major competitor apps |
| service | 67 | 100 | 55 | 82 134,154 competing apps Median installs: 1,200 Avg rating: 1.9 | — | — | 5,363 major competitor apps |
| time | 64 | 100 | 58 | 89 384,388 competing apps Median installs: 1,265 Avg rating: 2.0 | — | — | 16,211 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,780 competing apps Median installs: 1,235 Avg rating: 2.0 | — | — | 10,258 major competitor apps |
| help | 65 | 100 | 60 | 87 282,184 competing apps Median installs: 1,658 Avg rating: 2.1 | — | — | 14,390 major competitor apps |
App Description
The official app for all 420+ parks
Find interactive maps, tours of park places, on-the-ground accessibility information, and more. The app was created by National Park Service staff—people who know national parks—to help you make the most of your visit. With all of these parks and a brand new app, it will take some time to finish creating content for each park. If you don’t find what you’re looking for now, check back regularly as our rangers work to complete the experience for each of our parks.
Unlike other apps, NPS Mobile takes authoritative information from park rangers and combines it with a great suite of features. Here’s a quick look at some of those features.
Interactive Maps: Each park has a detailed map that includes points of interest, along with roads, trails, and other information to plan your trip.
Park Tours: What is there to see? Self-guided tours take you to interesting places in the park. Discover popular destinations as well as places off the beaten track. It’s like having a ranger by your side to guide your trip, giving you suggestions for places to go and directions to get there. Many tours feature audio—simply press play, lock your screen, and place your phone in your pocket to immerse yourself as you listen.
Amenities: It's the little—and sometimes not so little—things that can make or break a park visit. Learn where you can find and access transportation, food, restrooms, shopping, and more.
Accessibility: The app offers a fully accessible experience with tools to benefit visitors with accessibility needs, such as audio descriptions of exhibits along trails and roads and in visitor centers.
Offline Use: No internet access? No problem! You can download content from entire parks for offline use. It’s especially handy if you’re exploring remote areas in parks or concerned about data limits.
Share Your Visit: Tell your friends and family about the fun things you did by creating and sharing virtual postcards with scenes from the park.
Things to Do: What do you want to do in a park—hike? Take a bus tour or scenic drive? Visit a museum? Join a ranger program? Become a junior ranger? Discover all the fun, entertaining, and educatio