mAadhaar
ASO Keyword Dashboard
Tracking 120 keywords for mAadhaar in Google Play
mAadhaar tracks 120 keywords (no keywords rank yet; 120 need traction). Key metrics: opportunity 70.8, difficulty 46.4.
mAadhaar-UIDAI’s official App for Aadhaar holders with an array of services
Tracked keywords
120
0 ranked • 120 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.8
Top keyword: featured
Avg difficulty
46.4
Lower scores indicate easier wins
Opportunity leaders
- 63.7
featured
Opportunity: 75.0 • Difficulty: 45.1 • Rank —
Competitors: 759
- 65.4
key features
Opportunity: 74.0 • Difficulty: 41.8 • Rank —
Competitors: 980
- 63.0
soft
Opportunity: 74.0 • Difficulty: 40.2 • Rank —
Competitors: 434
- 59.2
reaching
Opportunity: 74.0 • Difficulty: 52.6 • Rank —
Competitors: 247
- 63.4
forms
Opportunity: 74.0 • Difficulty: 40.7 • Rank —
Competitors: 307
Unranked opportunities
featured
Opportunity: 75.0 • Difficulty: 45.1 • Competitors: 759
key features
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 980
soft
Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 434
reaching
Opportunity: 74.0 • Difficulty: 52.6 • Competitors: 247
forms
Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 307
High competition keywords
access
Total apps: 340,622 • Major competitors: 12,539
Latest rank: — • Difficulty: 58.5
download
Total apps: 338,298 • Major competitors: 17,476
Latest rank: — • Difficulty: 56.2
help
Total apps: 283,362 • Major competitors: 15,651
Latest rank: — • Difficulty: 58.5
mobile
Total apps: 281,665 • Major competitors: 11,158
Latest rank: — • Difficulty: 55.7
information
Total apps: 268,455 • Major competitors: 8,218
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| download | 65 | 100 | 56 | 88 338,298 competing apps Median installs: 2,104 Avg rating: 4.1 | — | — | 17,476 major competitor apps |
| offline | 68 | 100 | 54 | 80 112,710 competing apps Median installs: 4,199 Avg rating: 4.1 | — | — | 7,047 major competitor apps |
| online | 66 | 100 | 55 | 84 196,842 competing apps Median installs: 1,528 Avg rating: 4.0 | — | — | 10,271 major competitor apps |
| order | 67 | 100 | 52 | 82 142,496 competing apps Median installs: 557 Avg rating: 4.1 | — | — | 4,310 major competitor apps |
| language | 69 | 100 | 53 | 76 62,345 competing apps Median installs: 3,019 Avg rating: 4.2 | — | — | 2,693 major competitor apps |
| section | 71 | 100 | 46 | 72 32,785 competing apps Median installs: 1,226 Avg rating: 4.1 | — | — | 1,127 major competitor apps |
| scan | 71 | 100 | 54 | 72 34,640 competing apps Median installs: 2,340 Avg rating: 3.9 | — | — | 2,432 major competitor apps |
| information | 65 | 100 | 55 | 86 268,455 competing apps Median installs: 1,201 Avg rating: 4.0 | — | — | 8,218 major competitor apps |
| profile | 71 | 100 | 51 | 73 39,151 competing apps Median installs: 1,036 Avg rating: 3.9 | — | — | 1,749 major competitor apps |
| avoid | 71 | 100 | 51 | 72 34,563 competing apps Median installs: 2,428 Avg rating: 3.9 | — | — | 2,161 major competitor apps |
| service | 67 | 100 | 54 | 82 134,568 competing apps Median installs: 1,410 Avg rating: 3.9 | — | — | 5,772 major competitor apps |
| mobile | 65 | 100 | 56 | 87 281,665 competing apps Median installs: 1,458 Avg rating: 3.9 | — | — | 11,158 major competitor apps |
| goal | 70 | 100 | 47 | 74 43,361 competing apps Median installs: 1,284 Avg rating: 4.1 | — | — | 1,935 major competitor apps |
| key | 68 | 100 | 52 | 81 122,189 competing apps Median installs: 1,370 Avg rating: 4.0 | — | — | 5,878 major competitor apps |
| request | 70 | 100 | 46 | 74 44,929 competing apps Median installs: 1,140 Avg rating: 4.0 | — | — | 1,464 major competitor apps |
| help | 65 | 100 | 58 | 87 283,362 competing apps Median installs: 2,018 Avg rating: 4.1 | — | — | 15,651 major competitor apps |
| lock | 72 | 100 | 51 | 71 28,690 competing apps Median installs: 6,180 Avg rating: 4.2 | — | — | 2,073 major competitor apps |
| install | 70 | 100 | 49 | 76 59,306 competing apps Median installs: 3,182 Avg rating: 4.1 | — | — | 2,852 major competitor apps |
| various | 67 | 100 | 53 | 82 139,533 competing apps Median installs: 3,298 Avg rating: 4.0 | — | — | 8,684 major competitor apps |
| key features | 74 | 100 | 42 | 65 12,793 competing apps Median installs: 4,527 Avg rating: 4.1 | — | — | 980 major competitor apps |
| services | 68 | 100 | 55 | 80 104,058 competing apps Median installs: 1,037 Avg rating: 3.9 | — | — | 4,306 major competitor apps |
| access | 65 | 100 | 59 | 88 340,622 competing apps Median installs: 1,166 Avg rating: 4.0 | — | — | 12,539 major competitor apps |
| anytime | 71 | 100 | 49 | 73 40,177 competing apps Median installs: 2,678 Avg rating: 4.1 | — | — | 2,310 major competitor apps |
| validation | 72 | 100 | 33 | 53 2,278 competing apps Median installs: 901 Avg rating: 3.7 | — | — | 49 major competitor apps |
| smart | 68 | 100 | 55 | 81 123,691 competing apps Median installs: 1,748 Avg rating: 4.0 | — | — | 6,499 major competitor apps |
App Description
mAadhaar-UIDAI’s official App for Aadhaar holders with an array of services
The key features in mAadhaar:
Multilingual : In order to ensure the Aadhaar Services are accessible to linguistically diverse residents of India, the menu, button labels and form fields are provided in English as well as in 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu). After installation, the user will be prompted to select any of the preferred languages. However, the input fields in the forms will accept data entered in the English language only. This is done to help the user avoid facing the challenges of typing in regional languages (due to limitations in the mobile keyboards).
Universality: Resident with or without Aadhaar can install this App in their smart phones. However to avail personalized Aadhaar services the resident will have to register their Aadhaar Profile in the App.
Aadhaar Online Services on Mobile: The mAadhaar user can avail the featured services for themselves as well as for any other resident seeking Aadhaar or related help. The functionalities are broadly grouped as :
o Main Service Dashboard: Direct access to download Aadhaar, Order a Reprint, Address Update, Download offline eKYC, Show or Scan QR Code, Verify Aadhaar, Verify mail/email, retrieve UID/EID, Request for Address Validation Letter
o Request Status Services: To help resident check the status of various online requests
o My Aadhaar: This is a personalized section for Aadhaar holder where the resident will not have to enter their Aadhaar number to avail Aadhaar services. In addition, this section also provides facilities for the resident to lock/unlock their Aadhaar or Biometric Authentication.
Aadhaar Locking – Aadhaar holder can lock their UID/Aadhaar number anytime they wish.
Biometric locking/unlocking secures biometric authentication by locking biometrics data. Once the resident enables the Biometric Locking system their biometric remains locked till the Aadhaar Holder chose to either Unlock it (which