mAadhaar
ASO Keyword Dashboard
Tracking 120 keywords for mAadhaar in Google Play
mAadhaar tracks 120 keywords (no keywords rank yet; 120 need traction). Key metrics: opportunity 70.8, difficulty 46.4.
mAadhaar-UIDAI’s official App for Aadhaar holders with an array of services
Tracked keywords
120
0 ranked • 120 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.8
Top keyword: key features
Avg difficulty
46.4
Lower scores indicate easier wins
Opportunity leaders
- 65.6
key features
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 987
- 62.8
soft
Opportunity: 74.0 • Difficulty: 40.1 • Rank —
Competitors: 426
- 59.4
reaching
Opportunity: 74.0 • Difficulty: 52.4 • Rank —
Competitors: 247
- 63.5
forms
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 312
- 63.0
residents
Opportunity: 74.0 • Difficulty: 38.6 • Rank —
Competitors: 163
Unranked opportunities
key features
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 987
soft
Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 426
reaching
Opportunity: 74.0 • Difficulty: 52.4 • Competitors: 247
forms
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 312
residents
Opportunity: 74.0 • Difficulty: 38.6 • Competitors: 163
High competition keywords
access
Total apps: 334,807 • Major competitors: 12,389
Latest rank: — • Difficulty: 58.6
download
Total apps: 327,114 • Major competitors: 17,085
Latest rank: — • Difficulty: 56.2
mobile
Total apps: 280,853 • Major competitors: 11,068
Latest rank: — • Difficulty: 55.7
help
Total apps: 278,416 • Major competitors: 15,505
Latest rank: — • Difficulty: 58.5
information
Total apps: 265,007 • Major competitors: 8,168
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| download | 65 | 100 | 56 | 88 327,114 competing apps Median installs: 2,111 Avg rating: 2.5 | — | — | 17,085 major competitor apps |
| offline | 68 | 100 | 54 | 80 109,438 competing apps Median installs: 4,244 Avg rating: 2.5 | — | — | 6,962 major competitor apps |
| online | 66 | 100 | 55 | 84 194,347 competing apps Median installs: 1,509 Avg rating: 2.4 | — | — | 10,178 major competitor apps |
| order | 67 | 100 | 52 | 82 140,365 competing apps Median installs: 555 Avg rating: 2.3 | — | — | 4,300 major competitor apps |
| language | 69 | 100 | 53 | 76 61,260 competing apps Median installs: 3,031 Avg rating: 2.4 | — | — | 2,674 major competitor apps |
| section | 71 | 100 | 46 | 72 32,363 competing apps Median installs: 1,210 Avg rating: 2.2 | — | — | 1,119 major competitor apps |
| scan | 71 | 100 | 54 | 72 33,789 competing apps Median installs: 2,300 Avg rating: 2.6 | — | — | 2,388 major competitor apps |
| information | 65 | 100 | 55 | 86 265,007 competing apps Median installs: 1,190 Avg rating: 2.2 | — | — | 8,168 major competitor apps |
| profile | 71 | 100 | 51 | 73 38,376 competing apps Median installs: 1,022 Avg rating: 2.3 | — | — | 1,740 major competitor apps |
| avoid | 71 | 100 | 51 | 72 34,970 competing apps Median installs: 2,281 Avg rating: 2.4 | — | — | 2,177 major competitor apps |
| service | 67 | 100 | 53 | 82 132,663 competing apps Median installs: 1,402 Avg rating: 2.3 | — | — | 5,704 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,853 competing apps Median installs: 1,387 Avg rating: 2.4 | — | — | 11,068 major competitor apps |
| goal | 71 | 100 | 47 | 74 42,150 competing apps Median installs: 1,272 Avg rating: 2.4 | — | — | 1,913 major competitor apps |
| key | 68 | 100 | 52 | 81 114,770 competing apps Median installs: 1,388 Avg rating: 2.5 | — | — | 5,701 major competitor apps |
| request | 70 | 100 | 46 | 74 44,246 competing apps Median installs: 1,131 Avg rating: 2.2 | — | — | 1,461 major competitor apps |
| help | 65 | 100 | 58 | 87 278,416 competing apps Median installs: 2,017 Avg rating: 2.5 | — | — | 15,505 major competitor apps |
| lock | 72 | 100 | 51 | 71 28,113 competing apps Median installs: 6,219 Avg rating: 2.7 | — | — | 2,041 major competitor apps |
| install | 70 | 100 | 49 | 76 58,647 competing apps Median installs: 3,190 Avg rating: 2.5 | — | — | 2,827 major competitor apps |
| various | 67 | 100 | 53 | 82 140,720 competing apps Median installs: 3,208 Avg rating: 2.4 | — | — | 8,781 major competitor apps |
| key features | 74 | 100 | 42 | 66 13,047 competing apps Median installs: 4,226 Avg rating: 2.7 | — | — | 987 major competitor apps |
| services | 68 | 100 | 55 | 80 102,667 competing apps Median installs: 1,028 Avg rating: 2.1 | — | — | 4,251 major competitor apps |
| access | 65 | 100 | 59 | 88 334,807 competing apps Median installs: 1,150 Avg rating: 2.4 | — | — | 12,389 major competitor apps |
| anytime | 71 | 100 | 49 | 73 39,068 competing apps Median installs: 2,630 Avg rating: 2.5 | — | — | 2,258 major competitor apps |
| validation | 72 | 100 | 33 | 53 2,215 competing apps Median installs: 921 Avg rating: 1.8 | — | — | 49 major competitor apps |
| smart | 68 | 100 | 55 | 81 118,596 competing apps Median installs: 1,745 Avg rating: 2.4 | — | — | 6,340 major competitor apps |
App Description
mAadhaar-UIDAI’s official App for Aadhaar holders with an array of services
The key features in mAadhaar:
Multilingual : In order to ensure the Aadhaar Services are accessible to linguistically diverse residents of India, the menu, button labels and form fields are provided in English as well as in 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu). After installation, the user will be prompted to select any of the preferred languages. However, the input fields in the forms will accept data entered in the English language only. This is done to help the user avoid facing the challenges of typing in regional languages (due to limitations in the mobile keyboards).
Universality: Resident with or without Aadhaar can install this App in their smart phones. However to avail personalized Aadhaar services the resident will have to register their Aadhaar Profile in the App.
Aadhaar Online Services on Mobile: The mAadhaar user can avail the featured services for themselves as well as for any other resident seeking Aadhaar or related help. The functionalities are broadly grouped as :
o Main Service Dashboard: Direct access to download Aadhaar, Order a Reprint, Address Update, Download offline eKYC, Show or Scan QR Code, Verify Aadhaar, Verify mail/email, retrieve UID/EID, Request for Address Validation Letter
o Request Status Services: To help resident check the status of various online requests
o My Aadhaar: This is a personalized section for Aadhaar holder where the resident will not have to enter their Aadhaar number to avail Aadhaar services. In addition, this section also provides facilities for the resident to lock/unlock their Aadhaar or Biometric Authentication.
Aadhaar Locking – Aadhaar holder can lock their UID/Aadhaar number anytime they wish.
Biometric locking/unlocking secures biometric authentication by locking biometrics data. Once the resident enables the Biometric Locking system their biometric remains locked till the Aadhaar Holder chose to either Unlock it (which