UMANG India
ASO Keyword Dashboard
Tracking 106 keywords for UMANG India in Google Play
UMANG India tracks 106 keywords (4 keywords rank; 102 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 45.4, best rank 7.
Unified Mobile Application for New-age Governance
Tracked keywords
106
4 ranked • 102 not ranking yet
Top 10 coverage
0%
Best rank 7 • Latest leader 107
Avg opportunity
70.4
Top keyword: ministry
Avg difficulty
45.4
Lower scores indicate easier wins
Opportunity leaders
- 63.1
ministry
Opportunity: 74.0 • Difficulty: 38.9 • Rank 107
Competitors: 289
- 66.1
integration
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 393
- 64.3
channels
Opportunity: 74.0 • Difficulty: 51.8 • Rank —
Competitors: 754
- 60.3
citizens
Opportunity: 74.0 • Difficulty: 38.7 • Rank —
Competitors: 310
- 63.3
utility
Opportunity: 74.0 • Difficulty: 42.5 • Rank —
Competitors: 508
Unranked opportunities
integration
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 393
channels
Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 754
citizens
Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 310
utility
Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 508
india
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 902
High competition keywords
time
Total apps: 382,929 • Major competitors: 17,710
Latest rank: — • Difficulty: 57.6
new
Total apps: 367,454 • Major competitors: 23,526
Latest rank: — • Difficulty: 58.6
access
Total apps: 341,442 • Major competitors: 12,594
Latest rank: — • Difficulty: 58.5
easy
Total apps: 326,452 • Major competitors: 16,147
Latest rank: — • Difficulty: 56.2
make
Total apps: 326,182 • Major competitors: 20,145
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| government | 72 | 100 | 43 | 69 20,916 competing apps Median installs: 5,008 Avg rating: 4.1 | 11 | 7 | 844 major competitor apps |
| official government | 72 | 100 | 33 | 53 2,129 competing apps Median installs: 3,971 Avg rating: 4.2 | 11 | 11 | 66 major competitor apps |
| sensitive information | 72 | 100 | 37 | 52 1,795 competing apps Median installs: 465 Avg rating: 4.0 | 29 | 29 | 68 major competitor apps |
| ministry | 74 | 100 | 39 | 63 9,158 competing apps Median installs: 2,176 Avg rating: 4.3 | 107 | 107 | 289 major competitor apps |
| new | 65 | 100 | 59 | 89 367,454 competing apps Median installs: 3,179 Avg rating: 4.0 | — | — | 23,526 major competitor apps |
| offline | 68 | 100 | 54 | 80 113,207 competing apps Median installs: 4,232 Avg rating: 4.1 | — | — | 7,087 major competitor apps |
| online | 66 | 100 | 55 | 84 197,162 competing apps Median installs: 1,542 Avg rating: 4.0 | — | — | 10,300 major competitor apps |
| strategy | 71 | 100 | 48 | 71 30,069 competing apps Median installs: 4,596 Avg rating: 4.0 | — | — | 2,501 major competitor apps |
| single | 69 | 100 | 51 | 78 76,030 competing apps Median installs: 2,322 Avg rating: 4.0 | — | — | 4,305 major competitor apps |
| easy | 65 | 100 | 56 | 88 326,452 competing apps Median installs: 2,543 Avg rating: 4.0 | — | — | 16,147 major competitor apps |
| make | 65 | 100 | 57 | 88 326,182 competing apps Median installs: 2,543 Avg rating: 4.0 | — | — | 20,145 major competitor apps |
| better | 69 | 100 | 51 | 78 81,932 competing apps Median installs: 2,188 Avg rating: 4.0 | — | — | 4,354 major competitor apps |
| digital | 68 | 100 | 51 | 81 125,764 competing apps Median installs: 892 Avg rating: 4.0 | — | — | 4,635 major competitor apps |
| information | 65 | 100 | 55 | 86 268,937 competing apps Median installs: 1,211 Avg rating: 4.0 | — | — | 8,236 major competitor apps |
| designed | 66 | 100 | 54 | 86 259,915 competing apps Median installs: 857 Avg rating: 4.0 | — | — | 8,468 major competitor apps |
| needs | 70 | 100 | 48 | 76 57,238 competing apps Median installs: 1,292 Avg rating: 4.0 | — | — | 2,531 major competitor apps |
| profile | 71 | 100 | 51 | 73 39,261 competing apps Median installs: 1,055 Avg rating: 3.9 | — | — | 1,755 major competitor apps |
| secure | 68 | 100 | 55 | 80 107,495 competing apps Median installs: 913 Avg rating: 4.0 | — | — | 4,670 major competitor apps |
| age | 73 | 100 | 45 | 69 20,121 competing apps Median installs: 5,099 Avg rating: 4.0 | — | — | 1,435 major competitor apps |
| service | 67 | 100 | 54 | 82 134,795 competing apps Median installs: 1,427 Avg rating: 3.9 | — | — | 5,789 major competitor apps |
| time | 64 | 100 | 58 | 89 382,929 competing apps Median installs: 1,508 Avg rating: 4.0 | — | — | 17,710 major competitor apps |
| available | 66 | 100 | 58 | 84 201,417 competing apps Median installs: 2,611 Avg rating: 4.0 | — | — | 10,523 major competitor apps |
| offer | 69 | 100 | 51 | 79 88,392 competing apps Median installs: 1,294 Avg rating: 4.1 | — | — | 3,844 major competitor apps |
| mobile | 65 | 100 | 56 | 87 282,229 competing apps Median installs: 1,470 Avg rating: 3.9 | — | — | 11,184 major competitor apps |
| provide | 67 | 100 | 52 | 82 136,413 competing apps Median installs: 1,655 Avg rating: 4.0 | — | — | 4,947 major competitor apps |
App Description
Unified Mobile Application for New-age Governance
It is an evolving platform designed for citizens of India to offer them access to the pan-India e-Gov services from the Central, State, Local Bodies, and Agencies of government on app, web, SMS, and IVR channels.
Key Features:
- Unified Platform: It brings together all government departments and their services on a single platform to provide better and easier services to citizens.
- Mobile First Strategy: It aligns all government services with the mobile first strategy to leverage mobile adoption trends.
- Integration with Digital India Services: It provides seamless integration with other Digital India Services like Aadhaar, DigiLocker, and PayGov. Any new such service will automatically be integrated with the platform.
- Uniform Experience: It is designed to enable citizens to discover, download, access, and use all government services easily.
- Secure and Scalable: It supports Aadhaar-based and other authentication mechanisms for service access. The sensitive profile data is saved in an encrypted format and no one can view this information.
Key Services:
UMANG provides easy access to a plethora of Indian government services ranging from – Healthcare, Finance, Education, Housing, Energy, Agriculture, Transport to even Utility and Employment and Skills.
Key Benefits for Citizens:
- Single-Point Ubiquitous Access: All government services are available for citizens on a unified platform for easy access through multiple online and offline channels (SMS, email, app, and web).
- More for Less: Only a single mobile app needs to be installed instead of each app of each department.
- Convenience: Citizens do not even need to install or update the app again to avail government services if more services are added to the platform.
- Saving of Time and Money: Citizens can anytime and anywhere avail these services through their mobile phones, desktops, and laptops without any need for visiting the department office and standing in queues.
- Uniform Experience: All the government services includ