日経クロストレンド マーケティング・経済やビジネスのニュース

Stay up-to-date on the latest business news through economic and marketing articles! This Nikkei BP electronic media app lets you access Nikkei BP's business news, including marketing techniques and economic information.

Nikkei CrossTrend is a media outlet based on the concept of "a digital strategy media for those who create new markets."

Business & economic news from Nikkei CrossTrend! Over 200 expert articles and video content updated every month!

This app is for "reading" and "using" articles from the Nikkei CrossTrend website, which delivers news on consumer trends, marketing, and economics.

Carefully selected latest articles delivered every weekday! You can also read the latest articles from Nikkei Trendy and Nikkei Design.

Nikkei CrossTrend is a media outlet based on the concept of "a digital strategy media for those who create new markets."

How will new trends, such as digitalization, change marketing, product development, and business strategies? How will consumers change?

We deliver articles, videos, and seminars that delve into "the changing relationship between companies and consumers through digitalization," supporting the marketing and innovation activities of companies and individuals.

■This application allows you to comfortably read Nikkei CrossTrend, which provides news and commentary articles related to consumer trends, marketing, and economics, on your smartphone.

We deliver carefully selected articles on the latest consumer trends and marketing from a unique perspective every weekday. This app allows you to read articles stress-free during your commute or other travel time.

■ You can read over 200 expert articles and video content every month, including the latest marketing methods, hit product rankings, and consumer surveys.

■ The "Future Consumption Calendar" shows upcoming new product releases and new facility openings.

■ We provide "PowerPoint Summaries," which are PowerPoint files compiling featured articles.

■ Nikkei CrossTrend members can read articles not only through this app but also via web browsers on PCs, tablets, and smartphones.

In all cases, please enter your registered email address and password on the login screen. Please pay close attention to case sensitivity, half-width/full-width characters, and spaces when entering your information.

【Main Features】

(1) Read Nikkei CrossTrend articles in a layout optimized for smartphones.

(2) Follow your favorite series and authors to receive notifications on the top page when they are updated. (3) You can share articles using X, Facebook, etc.

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[Please Note]

To use this app, you need to register as a member of "Nikkei CrossTrend".

You cannot register as a "Nikkei CrossTrend" member from this app. We apologize for the inconvenience, but please register via the website (search for "Nikkei CrossTrend" and access the website).

This app uses push notifications. If you do not want push notifications, you can turn off the push notification function from the app's settings screen.