Shop with the official app for Rakuten Ichiba, Japan's largest online shopping site!

Over 360 million registered products and approximately 56,000 participating stores!

This online shopping app allows for easy, safe, and secure shopping.

Enjoy shopping anytime, anywhere.

*Number of registered products: as of March 2022; Number of participating stores: as of April 2022

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◇Earn and use Rakuten Points, the #1 customer satisfaction site*!

When shopping on Rakuten Ichiba, you'll earn tons of Rakuten Points based on your purchase amount!

Earned Rakuten Points can be used for shopping.

*Points survey, valid responses = 1,000, online survey, November 2022, conducted by MyVoice Communications

◇The more you use Rakuten group services, the more you save on shopping on Rakuten Ichiba!

◆Earn triple points every day when paying with a Rakuten Card!

◆Rakuten Mobile Ultimate Plan subscribers earn an even quadruple points! https://event.rakuten.co.jp/campaign/point-up/everyday/point/

◇Get up to 50% back in points with Rakuten Super DEAL!

A portion of the purchase price of eligible items is returned in Rakuten Points!
◆10%-50% back in points
◆Eligible items, including popular brands, are updated daily.
　https://event.rakuten.co.jp/superdeal/

◇No. 1 satisfaction rate for first-time hometown tax donors! (※) Make your hometown tax donation on Rakuten♪
Rakuten Hometown Tax accepts donations to approximately 1,600 municipalities! (※)
Through your donation to a municipality, you can choose from a variety of gifts, including local specialties and everyday items, through Rakuten Hometown Tax.
◆Approximately 600,000 gift items available (※)
　※2023 Oricon Customer Satisfaction Survey
　First-Time Hometown Tax Donation
　※Number of municipalities and gift items: As of September 2025
　https://event.rakuten.co.jp/furusato/

◇You can also purchase fashion items from popular brands on Rakuten's official fashion online store, "Rakuten Fashion"!
　◆Returns are accepted for unused items within 16 days of the shipping date (※)
　◆Free shoe exchange
　※Some items are excluded.
　https://brandavenue.rakuten.co.jp/guide/whatsrba/

- The Rakuten Market app is recommended for these people! -

◇I want to enjoy shopping
◇I like online stores, mail order, and shopping apps
◇I want to shop anytime, anywhere
◇I want to shop on safe and secure online stores
◇I want to get great deals using coupons
◇I want to get great deals using campaigns
◇I shop online for fashion and daily necessities
◇I want the latest fashion items
◇I'm saving Rakuten Points
◇I earn points every day with Rakuten Points
◇I want to earn points while shopping
◇I'm interested in hometown tax donations
◇I want to search for hometown tax donation return gifts
◇I want to check the latest popular product rankings every day
◇I have a collection of my favorite items, such as cameras
◇I want to create a list of my favorite shops
◇I want to check coupons from the shopping list
◇I want to save money by registering a shopping list
◇I search online stores every day for the latest fashion, cameras, daily necessities, etc.
◇I want to check the latest sales and coupons every day
◇This is my first time shopping online
◇I don't know which online store to choose

- Recommended Points -

◇It's easy to find the products you want! Convenient Search Function
We offer a variety of search methods, including keyword search, image search, and barcode search.

You can find the product you're looking for in the best way at any given time.

◇Compare Similar Products Smartly!

Compare similar products using the "Find Similar Products" button to find similar products or the "View Same Products by Price" button to find cheaper products.

Product Reviews, which provide product ratings and opinions, are also helpful when comparing products.

◇Ask the Shop for Quick Solutions!

You can contact the shop via chat from the product page.

Feel free to ask about products, shipping, and other questions!

◇A Wide Range of Payment Methods Available!

Rakuten Ichiba accepts the following payment methods:

Credit Card

Bank Transfer

Payment on Delivery

Cash on Delivery

Convenience Store Payment (7-Eleven, Lawson, Post Office ATMs, etc.)

Pay by Invoice, etc.

Note: Accepted payment methods vary by shop.

◇Add products and shops you like to your "Favorites" and create a shopping list!
　Items added to your "Favorites" will notify you of price drops and bonus points.
　You can also create your own personalized shopping list by adding your favorite shops.

◇See the rankings of best-selling items at a glance from over 360 million items!
　Check out various rankings, including genre rankings, gender rankings, weekly rankings, and real-time rankings.

◇Discount coupons updated daily!
　Get great deals on your purchases by using coupons earned on Rakuten Market or coupons given to you by shops!
　View a list of coupons you've earned in "My Coupons," and you'll receive notifications when coupons are about to expire, so you can rest assured!
　*Coupons are only available to Rakuten members.

◇Participate in sales and campaigns!
　Many sales and campaigns are held throughout the year!
You might be able to get popular items at a great price!
◆Rakuten Super Sale: A huge sale packed with half-price and discounted items, plus a great campaign where you can earn up to 10x Rakuten Points by "shopping around the store."
　　https://event.rakuten.co.jp/campaign/supersale/guide/
◆Shopping Marathon: A great campaign where you can earn up to 10x Rakuten Points by "shopping around the store."
　　https://event.rakuten.co.jp/campaign/point-up/marathon/guide/

◇A variety of seasonal features!
　We have seasonal features throughout the year, including Mother's Day, New Year's dishes, and Christmas.
　Whether you're looking for something on a budget or looking for carefully selected brands and shops, you'll find the perfect product for you.

◇Features and content exclusive to the app!
　◆Daily Challenge! Win Points! App-Exclusive Lucky Draw
　　Earn Rakuten Points with the daily lucky draw.
◆Convenient push notification feature♪
Receive real-time information just for you, such as shipping notifications for purchased items, point bonuses, and price drop notifications for items you're interested in.
◆Updated daily! Great deals every day! 24-hour time sale
Shop at special 24-hour prices. Some sale items are only available on the app!

- Rakuten Market Features -

Rakuten Market celebrates its 25th anniversary! (As of May 2022)
Rakuten Market is Japan's largest online shopping mall, with over 56,000 unique merchants. *Number of stores: As of April 2022

◇List of product categories
▼Fashion
Women's Fashion
Men's Fashion
Kids & Baby Fashion
Undergarments & Nightwear
Bags, Accessories & Branded Goods
Shoes
Watches
Jewelry & Accessories

▼Gourmet & Beverages
Food
Sweets & Snacks
Water & Soft Drinks
Beer & Spirits
Wine
Sake & Shochu

▼Household Goods & Healthcare
Household Goods, Stationery & Crafts
Diet & Health
Medicine, Contact Lenses & Nursing Care

▼Cosmetics & Haircare
Beauty, Cosmetics & Perfume

▼Baby & Kids
Kids, Baby & Maternity
Toys

▼Home Appliances
Home Appliances
TVs, Audio & Cameras
Tablet PCs & Smartphones
Computers & Peripherals Peripheral Equipment

▼Sports & Outdoors
Sports & Outdoors
Golf Equipment

▼Automotive & Auto Parts
Automotive & Motorcycle Accessories
Cars & Motorcycles

▼Home, Pets & DIY
Interior & Storage
Bedding, Beds & Mattresses
Kitchenware, Tableware & Cookware
Pet Food & Pet Supplies
Flowers & Houseplants
Gardening, DIY & Tools
Services & Renovations

▼Entertainment & Hobbies
Games
CDs & DVDs
Hobbies
Musical Instruments & Music Equipment
Books, Magazines & Comics

◇Shop Sustainably
Rakuten Market has launched an internet shopping mall and online media that offers sustainable shopping ideas. We introduce products available on Rakuten Market that are made with consideration for the future environment, society, and economy.
https://event.rakuten.co.jp/earthmall/

◇Enjoy Safe and Secure Shopping
Rakuten Market is committed to a variety of initiatives to ensure our customers can enjoy safe and secure shopping at every store.
https://event.rakuten.co.jp/anshin/

◇Help & Inquiries
https://ichiba-smp.faq.rakuten.net/