The Standard - Kenya

38.9K installs
108 ratings
427 monthly active users
$<10K monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +60
Steady
Monthly +202
Steady
The Standard - Kenya icon

ASO Keyword Dashboard

Tracking 119 keywords for The Standard - Kenya in Google Play

Developer: The Standard Group PLC. Category: news

The Standard - Kenya tracks 119 keywords (no keywords rank yet; 119 need traction). Key metrics: opportunity 71.2, difficulty 44.8.

Get the latest and breaking news from Kenya and around the world as it happens

Tracked keywords

119

0  ranked •  119  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

71.2

Top keyword: urban

Avg difficulty

44.8

Lower scores indicate easier wins

Opportunity leaders

  • urban

    Opportunity: 75.0 • Difficulty: 40.9 • Rank —

    Competitors: 558

    63.6
  • featured

    Opportunity: 75.0 • Difficulty: 45.1 • Rank —

    Competitors: 758

    63.7
  • taste

    Opportunity: 74.0 • Difficulty: 42.0 • Rank —

    Competitors: 590

    66.1
  • soft

    Opportunity: 74.0 • Difficulty: 40.2 • Rank —

    Competitors: 435

    63.0
  • wellness

    Opportunity: 74.0 • Difficulty: 41.1 • Rank —

    Competitors: 281

    65.9

Unranked opportunities

  • urban

    Opportunity: 75.0 • Difficulty: 40.9 • Competitors: 558

  • featured

    Opportunity: 75.0 • Difficulty: 45.1 • Competitors: 758

  • taste

    Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 590

  • soft

    Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 435

  • wellness

    Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 281

High competition keywords

  • like

    Total apps: 290,494 • Major competitors: 22,573

    Latest rank: — • Difficulty: 60.6

  • information

    Total apps: 268,493 • Major competitors: 8,215

    Latest rank: — • Difficulty: 54.8

  • world

    Total apps: 196,144 • Major competitors: 15,122

    Latest rank: — • Difficulty: 57.4

  • offers

    Total apps: 194,535 • Major competitors: 8,281

    Latest rank: — • Difficulty: 54.1

  • daily

    Total apps: 171,622 • Major competitors: 8,368

    Latest rank: — • Difficulty: 54.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
sports711005073

37,673 competing apps

Median installs: 1,989

Avg rating: 3.9

2,236

major competitor apps

travel701004974

46,673 competing apps

Median installs: 1,840

Avg rating: 4.0

2,677

major competitor apps

stories721005370

26,039 competing apps

Median installs: 4,878

Avg rating: 4.1

1,763

major competitor apps

breaking news731004557

3,752 competing apps

Median installs: 5,637

Avg rating: 4.0

230

major competitor apps

local news731004255

3,059 competing apps

Median installs: 1,846

Avg rating: 3.9

93

major competitor apps

subscription721005270

25,054 competing apps

Median installs: 4,939

Avg rating: 3.9

1,756

major competitor apps

source721004770

25,964 competing apps

Median installs: 2,282

Avg rating: 4.1

1,016

major competitor apps

range681005079

90,611 competing apps

Median installs: 1,470

Avg rating: 4.0

4,592

major competitor apps

curated721004769

22,704 competing apps

Median installs: 754

Avg rating: 4.1

734

major competitor apps

digital681005181

125,373 competing apps

Median installs: 878

Avg rating: 4.0

4,621

major competitor apps

information651005586

268,493 competing apps

Median installs: 1,201

Avg rating: 4.0

8,215

major competitor apps

team691005279

86,024 competing apps

Median installs: 1,462

Avg rating: 4.0

4,233

major competitor apps

content671005682

131,764 competing apps

Median installs: 2,364

Avg rating: 4.1

6,183

major competitor apps

lifestyle731004367

15,605 competing apps

Median installs: 836

Avg rating: 4.0

708

major competitor apps

taste741004266

14,139 competing apps

Median installs: 664

Avg rating: 4.0

590

major competitor apps

international711004773

36,934 competing apps

Median installs: 2,057

Avg rating: 4.0

2,000

major competitor apps

giving711004872

33,192 competing apps

Median installs: 1,864

Avg rating: 4.0

1,558

major competitor apps

combination731004567

15,696 competing apps

Median installs: 3,025

Avg rating: 4.0

1,134

major competitor apps

around691005779

88,181 competing apps

Median installs: 3,537

Avg rating: 4.0

6,263

major competitor apps

radio701004675

52,875 competing apps

Median installs: 530

Avg rating: 4.4

606

major competitor apps

brings691005076

62,970 competing apps

Median installs: 1,643

Avg rating: 4.0

2,919

major competitor apps

citizen731003657

3,834 competing apps

Median installs: 2,468

Avg rating: 3.9

215

major competitor apps

news691005078

81,532 competing apps

Median installs: 1,146

Avg rating: 4.1

2,360

major competitor apps

provides671005483

165,188 competing apps

Median installs: 1,452

Avg rating: 4.0

5,559

major competitor apps

powered711006172

31,273 competing apps

Median installs: 1,052

Avg rating: 3.9

1,175

major competitor apps

119 keywords
1 of 5

App Description

Get the latest and breaking news from Kenya and around the world as it happens

The Standard App is the leading source of news and information site in Kenya. All in one App brings you the most accurate, credible, bold, entertaining and breaking news.



The App offers content featured in article stories, T.V. and radio channels personalized to fit your interests just how you like it.



KEY FEATURES



Standard Digital - brings you the latest news from local and global current affairs.

Standard Digital Epaper - hosts the soft copy versions of the daily The Standard newspaper, The Weekly Nairobian newspaper as well as other regional newspapers and weekly pull-out magazines in one subscription plan.

Standard Digital Entertainment (SDE) provides you with the ultimate entertainment and lifestyle news creating value-adding experiences from celebrity news, movie and films, travel and adventure, parties and gigs and start-up hustles.

Eve Woman is the ultimate urban lady companion with information from career, business, relationships, parenting, fashion, cooking, wellness and do-it-yourself tips.

Game Yetu brings together a good combination of Sports breaking news, headlines, and previews featuring sports articles for both local and international audiences, alongside the latest scores and results from your chosen sport.

Ureport provides local news powered by locally-based citizen journalists and curated by a professional team of editors. These stories are derived from counties covering a whole range of news, lifestyle, politics, entertainment and trends.

Standard Digital Videos is a multimedia platform that focuses on providing our audience with informative and entertaining productions which give news insights as well as practical content.

KTN News your number one news channel on Livestream 24hours.

KTN Home and KTN Burudani your home of T.V. entertainment now live-streamed.

Farm Kenya your source of all agricultural tips from the market, technology, research and news.

Radio Maisha, Spice FM, Vybez Radio your number one radio stations giving you a taste of contemporary African music, ‘80s classics and reggae in audio-visual live-streams