Mullvad VPN
ASO Keyword Dashboard
Tracking 130 keywords for Mullvad VPN in Google Play
Mullvad VPN tracks 130 keywords (6 keywords rank; 124 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 46.2, best rank 86.
Protect your online privacy with a fast, trustworthy, and easy-to-use VPN.
Tracked keywords
130
6 ranked • 124 not ranking yet
Top 10 coverage
0%
Best rank 86 • Latest leader —
Avg opportunity
70.5
Top keyword: vpn
Avg difficulty
46.2
Lower scores indicate easier wins
Opportunity leaders
- 60.4
vpn
Opportunity: 74.0 • Difficulty: 45.3 • Rank —
Competitors: 807
- 60.5
ip
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 566
- 61.4
society
Opportunity: 74.0 • Difficulty: 37.4 • Rank —
Competitors: 116
- 64.1
browser
Opportunity: 74.0 • Difficulty: 55.4 • Rank —
Competitors: 811
- 64.8
instead
Opportunity: 74.0 • Difficulty: 43.1 • Rank —
Competitors: 664
Unranked opportunities
vpn
Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 807
ip
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 566
society
Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 116
browser
Opportunity: 74.0 • Difficulty: 55.4 • Competitors: 811
instead
Opportunity: 74.0 • Difficulty: 43.1 • Competitors: 664
High competition keywords
time
Total apps: 391,175 • Major competitors: 18,119
Latest rank: — • Difficulty: 57.9
make
Total apps: 330,494 • Major competitors: 20,501
Latest rank: — • Difficulty: 57.9
free
Total apps: 315,041 • Major competitors: 24,095
Latest rank: — • Difficulty: 58.7
information
Total apps: 264,413 • Major competitors: 8,150
Latest rank: — • Difficulty: 54.8
every
Total apps: 262,778 • Major competitors: 14,702
Latest rank: — • Difficulty: 56.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| internet connection | 72 | 100 | 49 | 70 26,237 competing apps Median installs: 3,500 Avg rating: 2.5 | 86 | 86 | 1,257 major competitor apps |
| website | 71 | 100 | 46 | 72 34,316 competing apps Median installs: 2,303 Avg rating: 2.4 | 91 | 91 | 1,399 major competitor apps |
| make sure | 72 | 100 | 47 | 70 23,286 competing apps Median installs: 1,279 Avg rating: 2.3 | 119 | 119 | 1,607 major competitor apps |
| secure | 68 | 100 | 55 | 80 100,780 competing apps Median installs: 1,006 Avg rating: 2.5 | 157 | 157 | 4,482 major competitor apps |
| faster | 71 | 100 | 53 | 72 32,207 competing apps Median installs: 2,909 Avg rating: 2.7 | 163 | 163 | 2,043 major competitor apps |
| uses | 71 | 100 | 50 | 73 38,196 competing apps Median installs: 2,914 Avg rating: 2.5 | 180 | 172 | 1,973 major competitor apps |
| free | 65 | 100 | 59 | 88 315,041 competing apps Median installs: 5,777 Avg rating: 2.7 | — | — | 24,095 major competitor apps |
| online | 66 | 100 | 55 | 84 193,969 competing apps Median installs: 1,519 Avg rating: 2.4 | — | — | 10,143 major competitor apps |
| 69 | 100 | 50 | 77 68,769 competing apps Median installs: 2,554 Avg rating: 2.5 | — | — | 3,062 major competitor apps | |
| vpn | 74 | 100 | 45 | 60 6,193 competing apps Median installs: 34,191 Avg rating: 3.0 | — | — | 807 major competitor apps |
| right | 67 | 100 | 57 | 83 156,915 competing apps Median installs: 1,928 Avg rating: 2.5 | — | — | 8,731 major competitor apps |
| make | 65 | 100 | 58 | 88 330,494 competing apps Median installs: 2,474 Avg rating: 2.5 | — | — | 20,501 major competitor apps |
| via | 68 | 100 | 53 | 81 117,345 competing apps Median installs: 1,788 Avg rating: 2.4 | — | — | 4,677 major competitor apps |
| connected | 69 | 100 | 50 | 77 72,687 competing apps Median installs: 625 Avg rating: 2.2 | — | — | 2,341 major competitor apps |
| step | 69 | 100 | 51 | 78 81,769 competing apps Median installs: 1,407 Avg rating: 2.4 | — | — | 4,042 major competitor apps |
| party | 72 | 100 | 53 | 70 24,576 competing apps Median installs: 5,744 Avg rating: 2.7 | — | — | 2,285 major competitor apps |
| collection | 68 | 100 | 51 | 80 98,545 competing apps Median installs: 3,787 Avg rating: 2.4 | — | — | 4,548 major competitor apps |
| information | 65 | 100 | 55 | 86 264,413 competing apps Median installs: 1,196 Avg rating: 2.2 | — | — | 8,150 major competitor apps |
| used | 68 | 100 | 55 | 81 117,205 competing apps Median installs: 3,092 Avg rating: 2.4 | — | — | 5,232 major competitor apps |
| people | 68 | 100 | 54 | 80 102,097 competing apps Median installs: 2,936 Avg rating: 2.5 | — | — | 5,728 major competitor apps |
| protect | 71 | 100 | 53 | 72 32,662 competing apps Median installs: 5,803 Avg rating: 2.7 | — | — | 3,029 major competitor apps |
| way | 66 | 100 | 56 | 85 203,296 competing apps Median installs: 1,967 Avg rating: 2.5 | — | — | 11,327 major competitor apps |
| anonymous | 73 | 100 | 40 | 59 5,113 competing apps Median installs: 6,530 Avg rating: 2.8 | — | — | 437 major competitor apps |
| service | 67 | 100 | 53 | 82 132,364 competing apps Median installs: 1,414 Avg rating: 2.3 | — | — | 5,686 major competitor apps |
| time | 64 | 100 | 58 | 89 391,175 competing apps Median installs: 1,412 Avg rating: 2.4 | — | — | 18,119 major competitor apps |
App Description
Protect your online privacy with a fast, trustworthy, and easy-to-use VPN.
GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases or vouchers.
To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).
ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
• Creating an account requires no personal info - not even an email address.
• We keep no activity logs.
• We offer the possibility to pay anonymously with cash or cryptocurrency.
• Bypass geographical restrictions with our global network of VPN servers.
• Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.
HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity.
It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another.
Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.
FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy. That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.
TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but a