Mullvad VPN

4.6M installs
7.1K ratings
+18.2K weekly installs
trend steady
+92.2K monthly installs
trend steady
Mullvad VPN icon

ASO Keyword Dashboard

Tracking 130 keywords for Mullvad VPN in Google Play

Developer: Mullvad VPN AB Category: tools Rating: 4.26

Mullvad VPN tracks 130 keywords (6 keywords rank; 124 need traction). Key metrics: 0% top-10 coverage, opportunity 69.5, difficulty 52.0, best rank 86.

Protect your online privacy with a fast, trustworthy, and easy-to-use VPN.

Tracked keywords

130

6  ranked •  124  not ranking yet

Top 10 coverage

0%

Best rank 86 • Latest leader 119

Avg opportunity

69.5

Top keyword: make sure

Avg difficulty

52.0

Lower scores indicate easier wins

Opportunity leaders

  • make sure

    Opportunity: 73.0 • Difficulty: 55.3 • Rank 119

    Competitors: 1,710

    68.5
  • block

    Opportunity: 73.0 • Difficulty: 59.8 • Rank —

    Competitors: 1,927

    68.7
  • purchases

    Opportunity: 73.0 • Difficulty: 62.6 • Rank —

    Competitors: 1,674

    68.0
  • info

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 939

    68.2
  • internet connection

    Opportunity: 72.0 • Difficulty: 54.9 • Rank 86

    Competitors: 1,224

    70.4

Unranked opportunities

  • block

    Opportunity: 73.0 • Difficulty: 59.8 • Competitors: 1,927

  • purchases

    Opportunity: 73.0 • Difficulty: 62.6 • Competitors: 1,674

  • info

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 939

  • party

    Opportunity: 72.0 • Difficulty: 60.5 • Competitors: 2,168

  • combination

    Opportunity: 72.0 • Difficulty: 48.6 • Competitors: 1,101

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • every

    Total apps: 125,665 • Major competitors: 16,037

    Latest rank: — • Difficulty: 62.3

  • information

    Total apps: 101,893 • Major competitors: 7,805

    Latest rank: — • Difficulty: 58.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
internet connection721005570

13,256 competing apps

Median installs: 31,206

Avg rating: 2.9

8686

1,224

major competitor apps

website711004872

15,771 competing apps

Median installs: 30,035

Avg rating: 2.7

9191

1,329

major competitor apps

make sure731005569

10,213 competing apps

Median installs: 50,731

Avg rating: 3.1

119119

1,710

major competitor apps

secure691006678

35,889 competing apps

Median installs: 30,578

Avg rating: 2.9

157157

4,055

major competitor apps

faster711006472

16,431 competing apps

Median installs: 44,320

Avg rating: 3.2

163163

2,219

major competitor apps

uses711005773

19,560 competing apps

Median installs: 37,716

Avg rating: 3.0

180172

2,125

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

email691005377

32,694 competing apps

Median installs: 29,240

Avg rating: 2.9

2,918

major competitor apps

vpn711005062

4,192 competing apps

Median installs: 85,487

Avg rating: 3.3

734

major competitor apps

right671006683

68,533 competing apps

Median installs: 35,866

Avg rating: 3.0

8,317

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

via681005881

54,601 competing apps

Median installs: 29,805

Avg rating: 2.7

5,243

major competitor apps

connected701005674

22,704 competing apps

Median installs: 25,700

Avg rating: 2.8

2,181

major competitor apps

step691005577

31,345 competing apps

Median installs: 35,708

Avg rating: 2.9

3,571

major competitor apps

party721006070

13,146 competing apps

Median installs: 59,582

Avg rating: 3.1

2,168

major competitor apps

collection681005480

49,948 competing apps

Median installs: 28,272

Avg rating: 2.7

4,345

major competitor apps

information661005986

101,893 competing apps

Median installs: 23,675

Avg rating: 2.6

7,805

major competitor apps

used671006182

61,233 competing apps

Median installs: 32,225

Avg rating: 2.8

5,711

major competitor apps

people681006080

49,228 competing apps

Median installs: 35,592

Avg rating: 2.8

5,524

major competitor apps

protect711006172

17,083 competing apps

Median installs: 58,913

Avg rating: 3.1

2,820

major competitor apps

way661006185

89,339 competing apps

Median installs: 36,402

Avg rating: 3.0

10,854

major competitor apps

anonymous711004359

2,777 competing apps

Median installs: 55,418

Avg rating: 3.2

415

major competitor apps

service681005981

54,184 competing apps

Median installs: 29,877

Avg rating: 2.6

5,377

major competitor apps

time641006589

170,577 competing apps

Median installs: 33,133

Avg rating: 2.9

19,592

major competitor apps

130 keywords
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App Description

Protect your online privacy with a fast, trustworthy, and easy-to-use VPN.

Free the internet from data collection with Mullvad VPN – a service that helps keep your online activity, identity, and location private. Only €5/month.

GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases or vouchers.

To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).

ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
• Creating an account requires no personal info - not even an email address.
• We keep no activity logs.
• We offer the possibility to pay anonymously with cash or cryptocurrency.
• Bypass geographical restrictions with our global network of VPN servers.
• Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.

HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity.
It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another.

Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.

FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy. That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.

TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but a