nRF Connect Device Manager
ASO Keyword Dashboard
Tracking 32 keywords for nRF Connect Device Manager in Google Play
nRF Connect Device Manager tracks 32 keywords (1 keyword ranks; 31 need traction). Key metrics: 0% top-10 coverage, opportunity 69.4, difficulty 48.8, best rank 26.
Update and manage your Zephyr-based device
Tracked keywords
32
1 ranked • 31 not ranking yet
Top 10 coverage
0%
Best rank 26 • Latest leader —
Avg opportunity
69.4
Top keyword: air
Avg difficulty
48.8
Lower scores indicate easier wins
Opportunity leaders
- 67.6
air
Opportunity: 73.0 • Difficulty: 51.5 • Rank —
Competitors: 1,351
- 66.7
bluetooth
Opportunity: 72.0 • Difficulty: 56.4 • Rank —
Competitors: 765
- 63.7
supporting
Opportunity: 72.0 • Difficulty: 44.4 • Rank —
Competitors: 502
- 65.1
server
Opportunity: 72.0 • Difficulty: 46.4 • Rank —
Competitors: 794
- 66.9
manager
Opportunity: 72.0 • Difficulty: 63.3 • Rank —
Competitors: 1,176
Unranked opportunities
air
Opportunity: 73.0 • Difficulty: 51.5 • Competitors: 1,351
bluetooth
Opportunity: 72.0 • Difficulty: 56.4 • Competitors: 765
supporting
Opportunity: 72.0 • Difficulty: 44.4 • Competitors: 502
server
Opportunity: 72.0 • Difficulty: 46.4 • Competitors: 794
manager
Opportunity: 72.0 • Difficulty: 63.3 • Competitors: 1,176
High competition keywords
based
Total apps: 67,175 • Major competitors: 6,592
Latest rank: — • Difficulty: 62.6
manage
Total apps: 61,484 • Major competitors: 6,560
Latest rank: — • Difficulty: 61.6
device
Total apps: 52,389 • Major competitors: 6,390
Latest rank: — • Difficulty: 72.1
connect
Total apps: 44,719 • Major competitors: 4,584
Latest rank: — • Difficulty: 63.4
tool
Total apps: 38,943 • Major competitors: 3,793
Latest rank: — • Difficulty: 52.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| device | 68 | 100 | 72 | 81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0 | — | 26 | 6,390 major competitor apps |
| management | 69 | 100 | 52 | 77 32,852 competing apps Median installs: 18,996 Avg rating: 2.5 | — | — | 2,393 major competitor apps |
| manage | 67 | 100 | 62 | 82 61,484 competing apps Median installs: 27,358 Avg rating: 2.9 | — | — | 6,560 major competitor apps |
| file | 71 | 100 | 68 | 71 15,285 competing apps Median installs: 52,889 Avg rating: 3.0 | — | — | 2,239 major competitor apps |
| connect | 68 | 100 | 63 | 79 44,719 competing apps Median installs: 25,534 Avg rating: 2.8 | — | — | 4,584 major competitor apps |
| update | 70 | 100 | 66 | 74 22,777 competing apps Median installs: 36,732 Avg rating: 3.0 | — | — | 2,519 major competitor apps |
| le | 70 | 100 | 40 | 53 1,228 competing apps Median installs: 28,552 Avg rating: 2.6 | — | — | 128 major competitor apps |
| tool | 69 | 100 | 53 | 78 38,943 competing apps Median installs: 28,037 Avg rating: 2.9 | — | — | 3,793 major competitor apps |
| managing | 71 | 100 | 49 | 72 15,473 competing apps Median installs: 19,742 Avg rating: 2.6 | — | — | 1,239 major competitor apps |
| devices | 70 | 100 | 67 | 75 25,598 competing apps Median installs: 36,807 Avg rating: 3.0 | — | — | 3,146 major competitor apps |
| sample | 71 | 100 | 42 | 59 2,774 competing apps Median installs: 32,292 Avg rating: 2.7 | — | — | 237 major competitor apps |
| air | 73 | 100 | 52 | 68 9,055 competing apps Median installs: 46,491 Avg rating: 2.8 | — | — | 1,351 major competitor apps |
| bluetooth | 72 | 100 | 56 | 67 8,046 competing apps Median installs: 26,068 Avg rating: 2.8 | — | — | 765 major competitor apps |
| based | 67 | 100 | 63 | 82 67,175 competing apps Median installs: 30,073 Avg rating: 2.9 | — | — | 6,592 major competitor apps |
| module | 71 | 100 | 36 | 58 2,538 competing apps Median installs: 17,330 Avg rating: 2.3 | — | — | 130 major competitor apps |
| supporting | 72 | 100 | 44 | 64 5,319 competing apps Median installs: 28,117 Avg rating: 2.9 | — | — | 502 major competitor apps |
| server | 72 | 100 | 46 | 65 6,449 competing apps Median installs: 42,586 Avg rating: 3.0 | — | — | 794 major competitor apps |
| manager | 72 | 100 | 63 | 67 8,189 competing apps Median installs: 42,089 Avg rating: 3.0 | — | — | 1,176 major competitor apps |
| running | 72 | 100 | 66 | 71 13,416 competing apps Median installs: 43,596 Avg rating: 3.0 | — | — | 1,887 major competitor apps |
| shell | 69 | 100 | 38 | 50 865 competing apps Median installs: 23,566 Avg rating: 2.6 | — | — | 84 major competitor apps |
| logs | 71 | 100 | 42 | 58 2,429 competing apps Median installs: 43,356 Avg rating: 3.2 | — | — | 341 major competitor apps |
| updating | 71 | 100 | 47 | 62 4,055 competing apps Median installs: 39,961 Avg rating: 2.8 | — | — | 441 major competitor apps |
| executing | 68 | 100 | 39 | 45 431 competing apps Median installs: 32,298 Avg rating: 2.8 | — | — | 57 major competitor apps |
| firmware | 70 | 100 | 38 | 53 1,223 competing apps Median installs: 22,913 Avg rating: 2.5 | — | — | 77 major competitor apps |
| aka | 69 | 100 | 37 | 47 565 competing apps Median installs: 48,064 Avg rating: 3.3 | — | — | 91 major competitor apps |
App Description
Update and manage your Zephyr-based device
Features:
* Basic: echo, reset
* Firmware update over-the-air (FOTA, DFU, SUIT)
* File System
* Logs & stats
* Executing shell commands
Links:
Source code: https://github.com/NordicSemiconductor/Android-nRF-Connect-Device-Manager
* nRF Connect SDK: https://www.nordicsemi.com/Software-and-tools/Software/nRF-Connect-SDK
* SMP Server Sample Doc: https://developer.nordicsemi.com/nRF_Connect_SDK/doc/latest/zephyr/samples/subsys/mgmt/mcumgr/smp_svr/README.html#smp-svr-sample
* McuManager: https://github.com/nrfconnect/sdk-zephyr/tree/main/subsys/mgmt/mcumgr/lib
* SMP over Bluetooth: https://github.com/nrfconnect/sdk-zephyr/blob/main/subsys/mgmt/mcumgr/lib/transport/smp-bluetooth.md