Firefox Fast & Private Browser

447.4M installs
6.3M ratings
4.9M monthly active users
Revenue not available
Install Trends
Weekly +503.2K
Steady
Monthly +2.3M
Steady
Firefox Fast & Private Browser icon

ASO Keyword Dashboard

Tracking 205 keywords for Firefox Fast & Private Browser in Google Play

Developer: Mozilla Category: communication Rating: 4.61

Firefox Fast & Private Browser tracks 205 keywords (127 keywords rank; 78 need traction). Key metrics: 31% top-10 coverage, opportunity 71.1, difficulty 44.7, best rank 1.

Private by default. Less tracking. Peace of mind built in.

Tracked keywords

205

127  ranked •  78  not ranking yet

Top 10 coverage

31%

Best rank 1 • Latest leader 4

Avg opportunity

71.1

Top keyword: fire

Avg difficulty

44.7

Lower scores indicate easier wins

Opportunity leaders

  • fire

    Opportunity: 74.0 • Difficulty: 46.4 • Rank 4

    Competitors: 1,462

    65.8
  • browser

    Opportunity: 74.0 • Difficulty: 55.3 • Rank 5

    Competitors: 837

    64.2
  • instant access

    Opportunity: 74.0 • Difficulty: 41.6 • Rank 8

    Competitors: 298

    62.2
  • normal

    Opportunity: 74.0 • Difficulty: 41.0 • Rank 9

    Competitors: 679

    63.8
  • official mobile

    Opportunity: 74.0 • Difficulty: 37.5 • Rank 11

    Competitors: 148

    61.1

Unranked opportunities

  • constant

    Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 481

  • switching

    Opportunity: 74.0 • Difficulty: 56.5 • Competitors: 549

  • crypto

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 284

  • visible

    Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 414

  • setup

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 635

High competition keywords

  • like

    Total apps: 291,127 • Major competitors: 22,610

    Latest rank: — • Difficulty: 60.6

  • help

    Total apps: 284,168 • Major competitors: 15,707

    Latest rank: — • Difficulty: 58.5

  • features

    Total apps: 256,014 • Major competitors: 15,263

    Latest rank: 17 • Difficulty: 58.0

  • start

    Total apps: 202,896 • Major competitors: 13,096

    Latest rank: — • Difficulty: 56.1

  • different

    Total apps: 188,814 • Major competitors: 15,089

    Latest rank: 19 • Difficulty: 56.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
dramatically decrease711003149

1,193 competing apps

Median installs: 1,018

Avg rating: 3.5

11

30

major competitor apps

browsing731004767

15,843 competing apps

Median installs: 3,181

Avg rating: 4.0

31

1,026

major competitor apps

fire741004666

13,612 competing apps

Median installs: 5,709

Avg rating: 4.0

42

1,462

major competitor apps

web browser731004458

4,439 competing apps

Median installs: 292

Avg rating: 4.0

22

178

major competitor apps

safari711003348

991 competing apps

Median installs: 22,583

Avg rating: 3.8

22

137

major competitor apps

home page721003451

1,554 competing apps

Median installs: 1,121

Avg rating: 3.9

22

91

major competitor apps

fi721004969

21,490 competing apps

Median installs: 5,208

Avg rating: 3.9

43

1,886

major competitor apps

external731004767

16,920 competing apps

Median installs: 1,514

Avg rating: 3.9

44

927

major competitor apps

convenient access721003355

2,740 competing apps

Median installs: 1,987

Avg rating: 4.0

55

80

major competitor apps

seamless user721003352

1,743 competing apps

Median installs: 446

Avg rating: 4.0

55

50

major competitor apps

browse691005376

61,955 competing apps

Median installs: 837

Avg rating: 4.1

65

2,659

major competitor apps

working701005074

43,284 competing apps

Median installs: 1,786

Avg rating: 4.0

55

1,840

major competitor apps

making681005281

125,574 competing apps

Median installs: 1,925

Avg rating: 4.0

65

6,705

major competitor apps

browser741005564

10,730 competing apps

Median installs: 1,318

Avg rating: 4.0

55

837

major competitor apps

following691005377

65,416 competing apps

Median installs: 3,716

Avg rating: 4.0

66

3,359

major competitor apps

december721003353

2,141 competing apps

Median installs: 3,839

Avg rating: 4.2

66

105

major competitor apps

search engine731003656

3,239 competing apps

Median installs: 4,054

Avg rating: 4.1

66

144

major competitor apps

auto renewal701006744

597 competing apps

Median installs: 11,866

Avg rating: 4.1

66

71

major competitor apps

access essential711003050

1,291 competing apps

Median installs: 344

Avg rating: 4.0

66

30

major competitor apps

instant access741004262

8,082 competing apps

Median installs: 1,181

Avg rating: 4.0

87

298

major competitor apps

org721003352

1,827 competing apps

Median installs: 3,494

Avg rating: 4.1

87

97

major competitor apps

extensive range721003352

1,868 competing apps

Median installs: 851

Avg rating: 4.1

77

79

major competitor apps

automatic renewal711003146

781 competing apps

Median installs: 11,771

Avg rating: 3.9

87

53

major competitor apps

fox721003451

1,676 competing apps

Median installs: 6,520

Avg rating: 4.1

88

115

major competitor apps

extension731003758

4,207 competing apps

Median installs: 1,782

Avg rating: 3.8

108

191

major competitor apps

205 keywords
1 of 9

App Description

Private by default. Less tracking. Peace of mind built in.

You deserve a better internet.

Firefox is a fast, private browser built to protect you by default. It blocks common trackers automatically, helps keep your data secure, and lets you browse with more peace of mind—without extra setup or constant decisions.

Why people choose Firefox:
✔ Enhanced Tracking Protection – Blocks trackers by default to help stop companies from following you across the web.
✔ Private browsing mode – Browse without saving your history, searches, or cookies. Private tabs lock automatically when you step away.
✔ Total Cookie Protection – Keeps tracking cookies limited to the site that created them, making cross-site tracking harder.
✔ Extensions – Add supported extensions like ad blockers and privacy tools to customize how you browse.
✔ Built-in password manager – Generate strong passwords, save them securely, and autofill logins when you need them.
✔ Flexible search options – Choose your default search engine or switch search engines right from the search bar.
✔ Reader Mode – Remove ads and clutter from articles so you can focus on what you're reading.
✔ Sync across devices – Pick up where you left off with synced tabs, bookmarks, and passwords when you sign in to your Mozilla account.

Private by default
Firefox is designed with privacy built in from the moment you start browsing. Enhanced Tracking Protection automatically blocks common background trackers, including social media trackers, crypto miners, and fingerprinters. Total Cookie Protection keeps your activity separated by site, making it harder for companies to build a profile of your browsing habits.

When you want extra privacy, private browsing mode doesn't save your history, searches, or cookies. Private tabs lock automatically when you navigate away and require your fingerprint, PIN, or device security to unlock—helping keep what you're doing private if someone else uses your phone.

Focus on what matters
The web can be distracting. Firefox is designed to help you stay focused without making you manage everything yourself. Reader Mode clears clutter from articles, and picture-in-picture keeps videos visible while you multitask—without pulling focus from what you're doing.

Browse your way
Customize Firefox to fit how you browse. Personalize your home screen with wallpapers and layout options, add extensions like ad blockers and privacy tools, and choose your preferred search engine instead of being pushed into a single ecosystem.

You can move the search bar to the top or bottom of the screen for easier one-handed browsing. Sign in to your Mozilla account to sync tabs, bookmarks, passwords, and browsing history across devices, so switching feels seamless.

Built for people, not profit
Firefox was created in 2004 by Mozilla as a faster, more private, and more customizable alternative to other browsers. Today, Mozilla remains a nonprofit and continues working to make the internet — and the time you spend on it — better.

Learn more about Mozilla: https://www.mozilla.org
Terms of Use: https://www.mozilla.org/about/legal/terms/firefox/
Privacy Policy: https://www.mozilla.org/privacy/firefox
Latest news: https://blog.mozilla.org