Beat the Microbead

331.7K installs
1.4K ratings
12.1K monthly active users
Revenue not available
Install Trends
Weekly +48
Declining
Monthly +311
Steady
Beat the Microbead icon

ASO Keyword Dashboard

Tracking 134 keywords for Beat the Microbead in Google Play

Developer: Plastic Soup Foundation Category: health_and_fitness Rating: 3.39

Beat the Microbead tracks 134 keywords (1 keyword ranks; 133 need traction). Key metrics: 100% top-10 coverage, opportunity 70.6, difficulty 46.2, best rank 3.

With this app you can check if your cosmetics contain plastic ingredients.

Tracked keywords

134

1  ranked •  133  not ranking yet

Top 10 coverage

100%

Best rank 3 • Latest leader 3

Avg opportunity

70.6

Top keyword: contain

Avg difficulty

46.2

Lower scores indicate easier wins

Opportunity leaders

  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Rank 3

    Competitors: 506

    64.7
  • proud

    Opportunity: 74.0 • Difficulty: 39.4 • Rank —

    Competitors: 266

    62.4
  • flow

    Opportunity: 74.0 • Difficulty: 42.0 • Rank —

    Competitors: 487

    65.7
  • aware

    Opportunity: 74.0 • Difficulty: 41.0 • Rank —

    Competitors: 398

    64.1
  • bit

    Opportunity: 74.0 • Difficulty: 44.5 • Rank —

    Competitors: 695

    62.6

Unranked opportunities

  • proud

    Opportunity: 74.0 • Difficulty: 39.4 • Competitors: 266

  • flow

    Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 487

  • aware

    Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 398

  • bit

    Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 695

  • barcode

    Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 565

High competition keywords

  • time

    Total apps: 384,338 • Major competitors: 16,191

    Latest rank: — • Difficulty: 58.5

  • easy

    Total apps: 327,701 • Major competitors: 14,519

    Latest rank: — • Difficulty: 57.3

  • make

    Total apps: 327,341 • Major competitors: 18,223

    Latest rank: — • Difficulty: 58.8

  • free

    Total apps: 322,124 • Major competitors: 22,301

    Latest rank: — • Difficulty: 60.0

  • find

    Total apps: 307,165 • Major competitors: 16,288

    Latest rank: — • Difficulty: 59.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
contain741005265

11,555 competing apps

Median installs: 3,664

Avg rating: 2.1

33

506

major competitor apps

free651006088

322,124 competing apps

Median installs: 4,278

Avg rating: 2.3

22,301

major competitor apps

top691005879

87,994 competing apps

Median installs: 2,776

Avg rating: 2.2

5,765

major competitor apps

health691005077

69,675 competing apps

Median installs: 648

Avg rating: 1.9

1,824

major competitor apps

art701005175

50,365 competing apps

Median installs: 2,032

Avg rating: 2.0

2,977

major competitor apps

easy651005788

327,701 competing apps

Median installs: 1,985

Avg rating: 2.0

14,519

major competitor apps

make651005988

327,341 competing apps

Median installs: 2,047

Avg rating: 2.1

18,223

major competitor apps

care701005076

56,144 competing apps

Median installs: 1,254

Avg rating: 2.0

2,569

major competitor apps

range681005179

90,340 competing apps

Median installs: 1,278

Avg rating: 1.9

4,149

major competitor apps

learn671005682

143,720 competing apps

Median installs: 1,912

Avg rating: 2.0

6,600

major competitor apps

within681005280

102,786 competing apps

Median installs: 1,281

Avg rating: 1.9

3,681

major competitor apps

product701004975

52,620 competing apps

Median installs: 1,062

Avg rating: 1.8

2,087

major competitor apps

scan711005672

34,427 competing apps

Median installs: 1,812

Avg rating: 2.0

2,193

major competitor apps

information651005586

267,617 competing apps

Median installs: 1,023

Avg rating: 1.9

7,567

major competitor apps

list691005378

82,573 competing apps

Median installs: 1,952

Avg rating: 2.0

3,303

major competitor apps

way661005785

206,164 competing apps

Median installs: 1,630

Avg rating: 2.1

10,421

major competitor apps

find651006087

307,165 competing apps

Median installs: 2,265

Avg rating: 2.1

16,288

major competitor apps

include711004872

32,012 competing apps

Median installs: 2,136

Avg rating: 2.1

1,289

major competitor apps

call701005674

47,550 competing apps

Median installs: 2,865

Avg rating: 2.1

2,699

major competitor apps

food691004978

73,614 competing apps

Median installs: 344

Avg rating: 1.8

2,155

major competitor apps

time641005889

384,338 competing apps

Median installs: 1,263

Avg rating: 2.0

16,191

major competitor apps

proud741003962

8,297 competing apps

Median installs: 568

Avg rating: 1.9

266

major competitor apps

mobile651005687

280,792 competing apps

Median installs: 1,234

Avg rating: 2.0

10,253

major competitor apps

help651006087

282,188 competing apps

Median installs: 1,657

Avg rating: 2.1

14,387

major competitor apps

picture711005472

35,511 competing apps

Median installs: 4,638

Avg rating: 2.3

2,413

major competitor apps

134 keywords
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App Description

With this app you can check if your cosmetics contain plastic ingredients.

The Beat the Microbead app is the fastest way to learn if your cosmetics and personal care products contain plastic ingredients. This app uses state-of-the-art text recognition technology. Just scan the ingredients of your products and check them for microplastics. Not only that, but you can also get to know microplastic-free brands certified by us.

How does it work?

It’s straightforward: you can scan products with four easy steps:
- Find the ingredients list on your product.
- Position the full list within your camera frame.
- Make sure the ingredients are clear to read.
- Take a picture to scan!

A traffic light rating system

- RED: Products that contain microplastics.
- ORANGE: Products that contain what we call “sceptical” microplastics. With this, we mean synthetic polymers for which there is not enough information available.
- GREEN: Products that do not contain microplastics.

Help us enrich our database!

Every time you add a product to our database, you help us build a case against microplastics. With every product information, we can create evidence and convince authorities about the extensive use of plastic ingredients. A bit of extra effort on your side makes you a part of the fight against microplastics in cosmetics and care products. So, go ahead, scan the barcode of your product and help us get some more information!

By adding the products to our database, you can also discover our certified microplastic-free brands. These brands have their entire range of products free of all known microplastic ingredients.

Why is it important?

Plastic in cosmetics is a global problem! Microplastics are hardly visible ingredients that pollute our planet & may pose health risks. These microplastics, hardly visible to the naked eye, flow straight from the bathroom drain into the sewer system. Microplastics are not biodegradable, and once they enter the (marine) environment, they are almost impossible to remove.

Sea animals absorb or eat microplastics; these particles are passed along the marine food chain. Since humans are ultimately at the top of this food chain, it is likely that we also ingest microplastics.

Using body washes or cosmetics that contain microplastics can put the ocean, ourselves, and our children at risk! With this app, you can get aware of this issue and make environmentally friendly choices.

Who is behind this app?

The collaborators behind this app include the following partners:

Plastic Soup Foundation: NGO based in Amsterdam, initiators of the worldwide campaign “Beat the Microbead”. Their mission: No plastic in our water or our bodies!

PINCH: a renowned mobile development agency from Amsterdam that is proud of their work for the Plastic Soup Foundation.