easypaisa – a digital bank

110.3M installs
3.8M ratings
+241.4K weekly installs
trend steady
+1.9M monthly installs
trend steady
easypaisa – a digital bank icon

ASO Keyword Dashboard

Tracking 177 keywords for easypaisa – a digital bank in Google Play

Developer: Telenor Microfinance Bank Limited Category: finance Rating: 4.6

easypaisa – a digital bank tracks 177 keywords (35 keywords rank; 142 need traction). Key metrics: 6% top-10 coverage, opportunity 70.9, difficulty 45.9, best rank 2.

Manage your money easily. Pay, invest, save & earn with easypaisa

Tracked keywords

177

35  ranked •  142  not ranking yet

Top 10 coverage

6%

Best rank 2 • Latest leader 32

Avg opportunity

70.9

Top keyword: charged

Avg difficulty

45.9

Lower scores indicate easier wins

Opportunity leaders

  • charged

    Opportunity: 74.0 • Difficulty: 44.0 • Rank 32

    Competitors: 615

    62.4
  • apple

    Opportunity: 74.0 • Difficulty: 42.8 • Rank —

    Competitors: 680

    63.7
  • customer support

    Opportunity: 74.0 • Difficulty: 40.5 • Rank —

    Competitors: 335

    61.4
  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Rank —

    Competitors: 954

    64.0
  • commercial

    Opportunity: 74.0 • Difficulty: 41.6 • Rank —

    Competitors: 439

    65.5

Unranked opportunities

  • apple

    Opportunity: 74.0 • Difficulty: 42.8 • Competitors: 680

  • customer support

    Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 335

  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 954

  • commercial

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 439

  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 717

High competition keywords

  • easy

    Total apps: 330,410 • Major competitors: 16,334

    Latest rank: 2 • Difficulty: 56.5

  • make

    Total apps: 329,788 • Major competitors: 20,383

    Latest rank: — • Difficulty: 57.9

  • free

    Total apps: 315,822 • Major competitors: 24,149

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 286,867 • Major competitors: 22,420

    Latest rank: — • Difficulty: 60.7

  • mobile

    Total apps: 280,848 • Major competitors: 11,070

    Latest rank: — • Difficulty: 55.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
easy651005688

330,410 competing apps

Median installs: 2,421

Avg rating: 2.4

22

16,334

major competitor apps

account681005479

92,735 competing apps

Median installs: 2,074

Avg rating: 2.6

1010

4,946

major competitor apps

pay691005077

70,513 competing apps

Median installs: 1,696

Avg rating: 2.6

1414

4,051

major competitor apps

easier701005376

55,337 competing apps

Median installs: 1,596

Avg rating: 2.4

1714

2,347

major competitor apps

made681005179

89,594 competing apps

Median installs: 2,081

Avg rating: 2.4

3128

3,930

major competitor apps

ease711004673

38,809 competing apps

Median installs: 1,239

Avg rating: 2.2

2929

1,313

major competitor apps

everything681005279

94,334 competing apps

Median installs: 1,360

Avg rating: 2.4

3131

4,580

major competitor apps

charged741004462

8,226 competing apps

Median installs: 6,040

Avg rating: 2.8

3232

615

major competitor apps

easily661005685

218,110 competing apps

Median installs: 1,476

Avg rating: 2.3

4545

9,352

major competitor apps

financial701004775

48,657 competing apps

Median installs: 1,232

Avg rating: 2.4

4848

1,942

major competitor apps

transactions721004470

24,339 competing apps

Median installs: 1,662

Avg rating: 2.5

6060

985

major competitor apps

ones721004569

20,862 competing apps

Median installs: 4,010

Avg rating: 2.5

6464

1,332

major competitor apps

using661005785

223,928 competing apps

Median installs: 2,797

Avg rating: 2.4

7168

12,270

major competitor apps

limited721004971

28,806 competing apps

Median installs: 4,737

Avg rating: 2.8

7070

1,981

major competitor apps

transaction731004469

20,233 competing apps

Median installs: 1,692

Avg rating: 2.6

8080

905

major competitor apps

top681005679

88,811 competing apps

Median installs: 3,109

Avg rating: 2.6

8581

6,378

major competitor apps

enjoy651005787

275,418 competing apps

Median installs: 3,409

Avg rating: 2.6

10098

19,947

major competitor apps

payment691005078

80,447 competing apps

Median installs: 982

Avg rating: 2.2

99

3,440

major competitor apps

start661005684

196,083 competing apps

Median installs: 2,639

Avg rating: 2.6

104101

12,829

major competitor apps

played731004568

17,515 competing apps

Median installs: 9,702

Avg rating: 2.7

103103

1,580

major competitor apps

special681005380

109,876 competing apps

Median installs: 2,178

Avg rating: 2.6

110110

7,062

major competitor apps

may681005879

89,024 competing apps

Median installs: 3,405

Avg rating: 2.6

113

5,068

major competitor apps

payments711004572

32,504 competing apps

Median installs: 1,274

Avg rating: 2.4

119119

1,301

major competitor apps

us661005584

190,479 competing apps

Median installs: 2,582

Avg rating: 2.5

127122

9,513

major competitor apps

send681005579

94,523 competing apps

Median installs: 2,933

Avg rating: 2.6

133123

5,508

major competitor apps

177 keywords
1 of 8

App Description

Manage your money easily. Pay, invest, save & earn with easypaisa

easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.

Send money, get mobile load, activate packages, or start saving, do it all!

Psst.. did we mention that you will get Rs. 100 as sign-up reward?

🥁 Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!

Key features:

- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments

Get ready to make your life easy in so many ways:

Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:

· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· WhatsApp
· CNIC number
· Raast Transfer

Free, instant, and secure transfer from easypaisa app to anyone

Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually

Save for your saving goals with savings pocket and earn rewards on timely payments!

Pay Bills
Pay all utility bills in one app:

· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)

Set reminders to pay bills

Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments

Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)

Easycash

Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.

Tenor: Day of disbursement to no less than 60 Days

Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app

Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets

Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you

Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes

One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.

Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!

Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets

Any complaints? Receive customer support from easypaisa!

You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.

Follow us
facebook.com/easypaisa

instragam.com/easypaisa

tiktok.com/easypaisa

Visit us
easypaisa.com.pk

Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan