easypaisa – a digital bank

106.4M installs
3.7M ratings
+757.3K weekly installs
trend steady
+1.9M monthly installs
trend steady
easypaisa – a digital bank icon

ASO Keyword Dashboard

Tracking 177 keywords for easypaisa – a digital bank in Google Play

Developer: Telenor Microfinance Bank Limited Category: finance Rating: 4.57

easypaisa – a digital bank tracks 177 keywords (35 keywords rank; 142 need traction). Key metrics: 6% top-10 coverage, opportunity 69.6, difficulty 51.3, best rank 2.

Manage your money easily. Pay, invest, save & earn with easypaisa

Tracked keywords

177

35  ranked •  142  not ranking yet

Top 10 coverage

6%

Best rank 2 • Latest leader 139

Avg opportunity

69.6

Top keyword: paid

Avg difficulty

51.3

Lower scores indicate easier wins

Opportunity leaders

  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Rank 139

    Competitors: 1,246

    68.7
  • discounts

    Opportunity: 73.0 • Difficulty: 48.7 • Rank —

    Competitors: 1,178

    67.7
  • reminders

    Opportunity: 73.0 • Difficulty: 44.8 • Rank —

    Competitors: 757

    68.0
  • water

    Opportunity: 73.0 • Difficulty: 47.1 • Rank —

    Competitors: 1,262

    68.7
  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank —

    Competitors: 1,071

    68.1

Unranked opportunities

  • discounts

    Opportunity: 73.0 • Difficulty: 48.7 • Competitors: 1,178

  • reminders

    Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 757

  • water

    Opportunity: 73.0 • Difficulty: 47.1 • Competitors: 1,262

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071

  • office

    Opportunity: 73.0 • Difficulty: 54.5 • Competitors: 999

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: 2 • Difficulty: 61.7

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • enjoy

    Total apps: 131,386 • Major competitors: 18,531

    Latest rank: 100 • Difficulty: 63.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

22

17,537

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

1010

4,686

major competitor apps

pay691005477

30,292 competing apps

Median installs: 37,182

Avg rating: 2.9

1414

3,855

major competitor apps

easier701006275

25,194 competing apps

Median installs: 31,651

Avg rating: 2.8

1714

2,581

major competitor apps

made681005779

42,597 competing apps

Median installs: 32,589

Avg rating: 2.8

3128

4,321

major competitor apps

ease711004871

15,092 competing apps

Median installs: 25,283

Avg rating: 2.7

2929

1,248

major competitor apps

everything681005979

40,940 competing apps

Median installs: 34,911

Avg rating: 2.9

3131

5,090

major competitor apps

charged721005064

5,561 competing apps

Median installs: 36,042

Avg rating: 3.2

3232

745

major competitor apps

easily661006585

96,583 competing apps

Median installs: 32,526

Avg rating: 2.8

4545

10,194

major competitor apps

financial711004973

18,632 competing apps

Median installs: 30,680

Avg rating: 2.8

4848

1,790

major competitor apps

transactions721004869

10,944 competing apps

Median installs: 28,314

Avg rating: 2.8

6060

1,136

major competitor apps

ones721004969

11,531 competing apps

Median installs: 40,128

Avg rating: 2.9

6464

1,447

major competitor apps

using651006486

114,758 competing apps

Median installs: 37,480

Avg rating: 2.8

7168

13,323

major competitor apps

limited721005271

14,801 competing apps

Median installs: 42,546

Avg rating: 3.2

7070

1,812

major competitor apps

transaction721004767

8,538 competing apps

Median installs: 31,666

Avg rating: 2.9

8080

853

major competitor apps

top681006580

46,866 competing apps

Median installs: 46,978

Avg rating: 3.0

8581

7,127

major competitor apps

enjoy651006387

131,386 competing apps

Median installs: 45,784

Avg rating: 3.0

10098

18,531

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

99

3,270

major competitor apps

start661006285

88,254 competing apps

Median installs: 44,186

Avg rating: 3.0

104101

11,840

major competitor apps

played721005069

11,320 competing apps

Median installs: 55,554

Avg rating: 3.0

103103

1,698

major competitor apps

special681005880

49,271 competing apps

Median installs: 42,767

Avg rating: 3.0

110110

6,785

major competitor apps

may681006980

48,197 competing apps

Median installs: 37,379

Avg rating: 3.0

113

5,628

major competitor apps

payments721004971

13,518 competing apps

Median installs: 29,563

Avg rating: 2.7

119119

1,547

major competitor apps

us661006285

96,924 competing apps

Median installs: 36,014

Avg rating: 2.9

127122

10,444

major competitor apps

send681006280

45,966 competing apps

Median installs: 36,716

Avg rating: 2.9

133123

5,277

major competitor apps

177 keywords
1 of 8

App Description

Manage your money easily. Pay, invest, save & earn with easypaisa

easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.

Send money, get mobile load, activate packages, or start saving, do it all!

Psst.. did we mention that you will get Rs. 100 as sign-up reward?

🥁 Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!

Key features:

- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments

Get ready to make your life easy in so many ways:

Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:

· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· WhatsApp
· CNIC number
· Raast Transfer

Free, instant, and secure transfer from easypaisa app to anyone

Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually

Save for your saving goals with savings pocket and earn rewards on timely payments!

Pay Bills
Pay all utility bills in one app:

· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)

Set reminders to pay bills

Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments

Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)

Easycash

Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.

Tenor: Day of disbursement to no less than 60 Days

Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app

Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets

Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you

Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes

One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.

Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!

Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets

Any complaints? Receive customer support from easypaisa!

You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.

Follow us
facebook.com/easypaisa

instragam.com/easypaisa

tiktok.com/easypaisa

Visit us
easypaisa.com.pk

Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan