easypaisa – a digital bank

111.6M installs
3.9M ratings
5.4M monthly active users
Revenue not available
Install Trends
Weekly +491.4K
Steady
Monthly +1.8M
Steady
easypaisa – a digital bank icon

ASO Keyword Dashboard

Tracking 185 keywords for easypaisa – a digital bank in Google Play

Developer: Telenor Microfinance Bank Limited Category: finance Rating: 4.67

easypaisa – a digital bank tracks 185 keywords (33 keywords rank; 152 need traction). Key metrics: 27% top-10 coverage, opportunity 71.3, difficulty 44.6, best rank 2.

Manage your money easily. Pay, invest, save & earn with easypaisa

Tracked keywords

185

33  ranked •  152  not ranking yet

Top 10 coverage

27%

Best rank 2 • Latest leader 3

Avg opportunity

71.3

Top keyword: east

Avg difficulty

44.6

Lower scores indicate easier wins

Opportunity leaders

  • east

    Opportunity: 74.0 • Difficulty: 37.4 • Rank 3

    Competitors: 189

    59.6
  • detailed information

    Opportunity: 74.0 • Difficulty: 39.3 • Rank 19

    Competitors: 329

    64.0
  • paying

    Opportunity: 74.0 • Difficulty: 41.8 • Rank 24

    Competitors: 576

    63.0
  • etc

    Opportunity: 74.0 • Difficulty: 40.2 • Rank 26

    Competitors: 353

    62.1
  • finances

    Opportunity: 74.0 • Difficulty: 39.7 • Rank 29

    Competitors: 346

    62.5

Unranked opportunities

  • apple

    Opportunity: 74.0 • Difficulty: 42.8 • Competitors: 690

  • customer support

    Opportunity: 74.0 • Difficulty: 40.6 • Competitors: 342

  • pin

    Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 969

  • commercial

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 441

  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 723

High competition keywords

  • easy

    Total apps: 326,740 • Major competitors: 16,164

    Latest rank: — • Difficulty: 56.4

  • make

    Total apps: 326,434 • Major competitors: 20,160

    Latest rank: — • Difficulty: 57.7

  • free

    Total apps: 323,617 • Major competitors: 24,335

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 290,495 • Major competitors: 22,576

    Latest rank: — • Difficulty: 60.6

  • mobile

    Total apps: 281,675 • Major competitors: 11,156

    Latest rank: — • Difficulty: 55.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
account681005479

94,440 competing apps

Median installs: 2,058

Avg rating: 3.9

22

4,985

major competitor apps

especially721004470

23,261 competing apps

Median installs: 3,396

Avg rating: 4.1

22

1,198

major competitor apps

east741003760

5,568 competing apps

Median installs: 1,968

Avg rating: 4.1

33

189

major competitor apps

amounts731003756

3,503 competing apps

Median installs: 3,654

Avg rating: 4.0

33

201

major competitor apps

easiest731004267

15,471 competing apps

Median installs: 1,306

Avg rating: 4.0

55

760

major competitor apps

easy fees731003457

3,754 competing apps

Median installs: 1,112

Avg rating: 4.3

66

0

major competitor apps

amount721004670

24,877 competing apps

Median installs: 7,216

Avg rating: 4.1

77

1,567

major competitor apps

overall731004268

18,642 competing apps

Median installs: 751

Avg rating: 4.0

98

546

major competitor apps

pay691005077

71,532 competing apps

Median installs: 1,701

Avg rating: 4.0

99

4,085

major competitor apps

special681005380

109,097 competing apps

Median installs: 2,452

Avg rating: 4.1

1110

7,107

major competitor apps

limited721004971

29,507 competing apps

Median installs: 4,672

Avg rating: 4.1

1511

2,013

major competitor apps

easily view731003556

3,500 competing apps

Median installs: 929

Avg rating: 3.8

1313

122

major competitor apps

complaints731003556

3,512 competing apps

Median installs: 1,816

Avg rating: 3.8

1414

102

major competitor apps

transactions721004470

24,092 competing apps

Median installs: 1,716

Avg rating: 4.0

1616

963

major competitor apps

sends731003759

5,124 competing apps

Median installs: 1,456

Avg rating: 3.9

1616

186

major competitor apps

exhibition721003454

2,335 competing apps

Median installs: 592

Avg rating: 3.9

1616

33

major competitor apps

timely731004367

15,235 competing apps

Median installs: 445

Avg rating: 4.0

1717

480

major competitor apps

convenient691004978

75,927 competing apps

Median installs: 1,506

Avg rating: 4.0

1717

3,387

major competitor apps

detailed information741003964

10,468 competing apps

Median installs: 1,304

Avg rating: 3.9

1919

329

major competitor apps

fee731004367

15,366 competing apps

Median installs: 1,725

Avg rating: 4.0

2222

768

major competitor apps

sending731004467

16,522 competing apps

Median installs: 2,501

Avg rating: 4.0

2323

760

major competitor apps

complaint721003352

1,883 competing apps

Median installs: 1,932

Avg rating: 3.8

2323

74

major competitor apps

paying741004263

9,029 competing apps

Median installs: 3,498

Avg rating: 4.1

2424

576

major competitor apps

ease711004673

39,260 competing apps

Median installs: 1,262

Avg rating: 4.1

2424

1,330

major competitor apps

etc741004062

7,955 competing apps

Median installs: 1,973

Avg rating: 4.0

2626

353

major competitor apps

185 keywords
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App Description

Manage your money easily. Pay, invest, save & earn with easypaisa

easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.

Send money, get mobile load, activate packages, or start saving, do it all!

Psst.. did we mention that you will get Rs. 100 as sign-up reward?

🥁 Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!

Key features:

- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments

Get ready to make your life easy in so many ways:

Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:

· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· WhatsApp
· CNIC number
· Raast Transfer

Free, instant, and secure transfer from easypaisa app to anyone

Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually

Save for your saving goals with savings pocket and earn rewards on timely payments!

Pay Bills
Pay all utility bills in one app:

· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)

Set reminders to pay bills

Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments

Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)

Easycash

Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.

Tenor: Day of disbursement to no less than 60 Days

Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app

Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets

Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you

Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes

One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.

Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!

Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets

Any complaints? Receive customer support from easypaisa!

You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.

Follow us
facebook.com/easypaisa

instragam.com/easypaisa

tiktok.com/easypaisa

Visit us
easypaisa.com.pk

Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan