ING HomeBank

3.7M installs
168.3K ratings
312.1K monthly active users
Revenue not available
Install Trends
Weekly +12.3K
Trending
Monthly +37K
Steady
ING HomeBank icon

ASO Keyword Dashboard

Tracking 139 keywords for ING HomeBank in Google Play

Developer: ING BANK N.V. AMSTERDAM SUCURSALA BUCURESTI Category: finance Rating: 4.72

ING HomeBank tracks 139 keywords (no keywords rank yet; 139 need traction). Key metrics: opportunity 70.6, difficulty 46.9.

Mobile banking from ING Bank Romania. Internet banking safe and easy to use

Tracked keywords

139

0  ranked •  139  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.6

Top keyword: phone number

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • phone number

    Opportunity: 74.0 • Difficulty: 52.2 • Rank —

    Competitors: 627

    61.4
  • accessing

    Opportunity: 74.0 • Difficulty: 40.2 • Rank —

    Competitors: 347

    63.6
  • minimum

    Opportunity: 74.0 • Difficulty: 44.9 • Rank —

    Competitors: 792

    64.7
  • mobile banking

    Opportunity: 74.0 • Difficulty: 39.0 • Rank —

    Competitors: 319

    62.1
  • decide

    Opportunity: 74.0 • Difficulty: 57.6 • Rank —

    Competitors: 840

    65.4

Unranked opportunities

  • phone number

    Opportunity: 74.0 • Difficulty: 52.2 • Competitors: 627

  • accessing

    Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 347

  • minimum

    Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 792

  • mobile banking

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 319

  • decide

    Opportunity: 74.0 • Difficulty: 57.6 • Competitors: 840

High competition keywords

  • access

    Total apps: 337,289 • Major competitors: 11,556

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 328,697 • Major competitors: 14,659

    Latest rank: — • Difficulty: 57.3

  • help

    Total apps: 280,962 • Major competitors: 14,384

    Latest rank: — • Difficulty: 59.8

  • mobile

    Total apps: 280,152 • Major competitors: 10,258

    Latest rank: — • Difficulty: 56.4

  • simple

    Total apps: 254,597 • Major competitors: 11,043

    Latest rank: — • Difficulty: 55.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
online661005684

195,464 competing apps

Median installs: 1,379

Avg rating: 1.8

9,432

major competitor apps

notifications681005480

98,917 competing apps

Median installs: 792

Avg rating: 1.8

2,944

major competitor apps

friends681005881

115,100 competing apps

Median installs: 4,680

Avg rating: 2.1

8,668

major competitor apps

device681006380

107,472 competing apps

Median installs: 2,652

Avg rating: 2.0

6,156

major competitor apps

easy651005788

328,697 competing apps

Median installs: 1,993

Avg rating: 1.9

14,659

major competitor apps

phone671006283

151,879 competing apps

Median installs: 2,662

Avg rating: 2.0

8,546

major competitor apps

better691005278

82,547 competing apps

Median installs: 1,772

Avg rating: 2.0

4,021

major competitor apps

control671005582

135,108 competing apps

Median installs: 1,562

Avg rating: 1.9

6,819

major competitor apps

needs701004976

57,557 competing apps

Median installs: 1,114

Avg rating: 1.9

2,332

major competitor apps

payment691005078

78,696 competing apps

Median installs: 1,041

Avg rating: 1.7

3,272

major competitor apps

secure681005680

104,950 competing apps

Median installs: 797

Avg rating: 1.8

4,208

major competitor apps

protect711005672

33,209 competing apps

Median installs: 4,526

Avg rating: 2.1

2,775

major competitor apps

phone number741005261

7,171 competing apps

Median installs: 3,965

Avg rating: 2.1

627

major competitor apps

using661005885

222,760 competing apps

Median installs: 2,297

Avg rating: 2.0

11,093

major competitor apps

life681005581

113,797 competing apps

Median installs: 2,100

Avg rating: 2.0

6,060

major competitor apps

option701005074

47,349 competing apps

Median installs: 2,276

Avg rating: 2.0

2,355

major competitor apps

mobile651005687

280,152 competing apps

Median installs: 1,245

Avg rating: 1.9

10,258

major competitor apps

pay691005177

70,974 competing apps

Median installs: 1,493

Avg rating: 2.0

3,840

major competitor apps

help651006087

280,962 competing apps

Median installs: 1,692

Avg rating: 2.0

14,384

major competitor apps

intuitive681005281

116,413 competing apps

Median installs: 760

Avg rating: 1.8

4,119

major competitor apps

requests721004269

21,127 competing apps

Median installs: 509

Avg rating: 1.7

414

major competitor apps

account681005579

93,529 competing apps

Median installs: 1,752

Avg rating: 2.1

4,671

major competitor apps

including671005781

130,038 competing apps

Median installs: 2,121

Avg rating: 2.0

7,024

major competitor apps

accessing741004064

9,793 competing apps

Median installs: 1,694

Avg rating: 1.8

347

major competitor apps

push701004876

57,086 competing apps

Median installs: 725

Avg rating: 1.8

1,947

major competitor apps

139 keywords
1 of 6

App Description

Mobile banking from ING Bank Romania. Internet banking safe and easy to use

At ING we believe your bank must be simple and intuitive, our life being complex enough. It is not only about the money, but also about the freedom of accessing them securely, wherever you are.

- You can open your online current account, if you are Romanian citizen, of minimum 18 years old, you have a permanent address in Romania and have a valid identitity card
- You may have a joint account for family expenses
- Your kid also can get a current account and card, with you permanently in control.
- You can access instant personal needs loans, credit cards and overdrafts.
- You can simulate the eligible amount for your mortgage loan.
- You protect your loved ones with life, health, or salary insurance.
- You can access term deposits and savings accounts.
- You can issue virtual cards and instant add them to Google Pay, Garmin Pay
- You can invest in mutual funds.
- You can use FX at better rates.

All financial chores become simple with Home'Bank, with an intuitive interface, fast access and well thought functions which are meant to help you.
You are in full control of your money, directly on the phone which will become a trusted device:

- You can authenticate without SMS code once the device is registered as trusted.
- You have the option of simple logging on, with fingerprint or facial authentication.
- You pay faster using only your password.
- You receive push notifications for 3D secure payments authorisation, also for all the operations from your current accounts.
- Do not forget to activate geolocation. It helps us detect fraudulent activity initiated from foreign geographic areas in Home’Bank.


You decide where you shop! You can access offers from over 100 partners in Bazar, from which you will receive cash-back.

You have plenty of payment options:
- Alias Pay: payments based on the phone number only.
- You can pay with the phone. You don’t need a physical wallet, you pay with Android Pay
- Paying your invoices, with Scan&Pay option, you can pay your invoices just by scanning them with your phone camera.
- Online instant payments: RON Transfers to other banks in Romania are instant, including invoice payments or to other suppliers, if their bank is enrolled in the instant payment program.
- Payment requests: You can send payment requests to friends from your phonebook. They receive a payment notification in H