ruID
ASO Keyword Dashboard
Tracking 143 keywords for ruID in Google Play
ruID tracks 143 keywords (3 keywords rank; 140 need traction). Key metrics: 67% top-10 coverage, opportunity 70.9, difficulty 45.3, best rank 4.
Entry into Russia according to the latest rules - via the ruID digital profile
Tracked keywords
143
3 ranked • 140 not ranking yet
Top 10 coverage
67%
Best rank 4 • Latest leader —
Avg opportunity
70.9
Top keyword: combining
Avg difficulty
45.3
Lower scores indicate easier wins
Opportunity leaders
- 63.7
combining
Opportunity: 75.0 • Difficulty: 40.4 • Rank —
Competitors: 486
- 59.6
reason
Opportunity: 74.0 • Difficulty: 37.6 • Rank —
Competitors: 253
- 61.4
phone number
Opportunity: 74.0 • Difficulty: 55.5 • Rank —
Competitors: 673
- 65.7
obtain
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 603
- 65.5
entry
Opportunity: 74.0 • Difficulty: 43.0 • Rank —
Competitors: 353
Unranked opportunities
combining
Opportunity: 75.0 • Difficulty: 40.4 • Competitors: 486
reason
Opportunity: 74.0 • Difficulty: 37.6 • Competitors: 253
phone number
Opportunity: 74.0 • Difficulty: 55.5 • Competitors: 673
obtain
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 603
entry
Opportunity: 74.0 • Difficulty: 43.0 • Competitors: 353
High competition keywords
new
Total apps: 367,776 • Major competitors: 23,553
Latest rank: — • Difficulty: 58.6
access
Total apps: 340,665 • Major competitors: 12,547
Latest rank: — • Difficulty: 58.5
free
Total apps: 323,617 • Major competitors: 24,335
Latest rank: — • Difficulty: 58.7
mobile
Total apps: 281,675 • Major competitors: 11,156
Latest rank: — • Difficulty: 55.7
information
Total apps: 268,463 • Major competitors: 8,219
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| russia | 72 | 100 | 35 | 51 1,585 competing apps Median installs: 17,216 Avg rating: 4.1 | 7 | 4 | 173 major competitor apps |
| ru | 71 | 100 | 34 | 50 1,384 competing apps Median installs: 7,293 Avg rating: 4.2 | 5 | 5 | 102 major competitor apps |
| id | 73 | 100 | 47 | 67 16,199 competing apps Median installs: 6,615 Avg rating: 3.8 | 156 | 145 | 1,351 major competitor apps |
| free | 65 | 100 | 59 | 88 323,617 competing apps Median installs: 5,450 Avg rating: 4.1 | — | — | 24,335 major competitor apps |
| new | 65 | 100 | 59 | 89 367,776 competing apps Median installs: 3,159 Avg rating: 4.0 | — | — | 23,553 major competitor apps |
| level | 68 | 100 | 54 | 80 110,421 competing apps Median installs: 2,216 Avg rating: 4.0 | — | — | 6,990 major competitor apps |
| travel | 70 | 100 | 49 | 74 46,662 competing apps Median installs: 1,838 Avg rating: 4.0 | — | — | 2,674 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,585 competing apps Median installs: 840 Avg rating: 4.0 | — | — | 3,125 major competitor apps |
| internal | 73 | 100 | 44 | 67 16,880 competing apps Median installs: 1,052 Avg rating: 3.9 | — | — | 608 major competitor apps |
| reason | 74 | 100 | 38 | 60 5,510 competing apps Median installs: 4,666 Avg rating: 4.0 | — | — | 253 major competitor apps |
| phone | 67 | 100 | 60 | 83 152,947 competing apps Median installs: 3,555 Avg rating: 4.0 | — | — | 9,505 major competitor apps |
| via | 68 | 100 | 53 | 81 115,812 competing apps Median installs: 1,820 Avg rating: 4.0 | — | — | 4,556 major competitor apps |
| support | 67 | 100 | 55 | 83 172,150 competing apps Median installs: 1,475 Avg rating: 4.1 | — | — | 8,016 major competitor apps |
| users | 67 | 100 | 53 | 82 135,692 competing apps Median installs: 1,420 Avg rating: 3.9 | — | — | 5,435 major competitor apps |
| digital | 68 | 100 | 51 | 81 125,343 competing apps Median installs: 877 Avg rating: 4.0 | — | — | 4,618 major competitor apps |
| information | 65 | 100 | 55 | 86 268,463 competing apps Median installs: 1,201 Avg rating: 4.0 | — | — | 8,219 major competitor apps |
| profile | 71 | 100 | 51 | 73 39,154 competing apps Median installs: 1,036 Avg rating: 3.9 | — | — | 1,750 major competitor apps |
| created | 70 | 100 | 48 | 76 55,659 competing apps Median installs: 1,993 Avg rating: 4.1 | — | — | 2,180 major competitor apps |
| phone number | 74 | 100 | 55 | 61 7,223 competing apps Median installs: 5,258 Avg rating: 3.8 | — | — | 673 major competitor apps |
| service | 67 | 100 | 54 | 82 134,583 competing apps Median installs: 1,411 Avg rating: 3.9 | — | — | 5,770 major competitor apps |
| convenient | 69 | 100 | 49 | 78 75,927 competing apps Median installs: 1,506 Avg rating: 4.0 | — | — | 3,387 major competitor apps |
| mobile | 65 | 100 | 56 | 87 281,675 competing apps Median installs: 1,458 Avg rating: 3.9 | — | — | 11,156 major competitor apps |
| provide | 67 | 100 | 52 | 82 136,510 competing apps Median installs: 1,647 Avg rating: 4.0 | — | — | 4,943 major competitor apps |
| key | 68 | 100 | 52 | 81 122,251 competing apps Median installs: 1,373 Avg rating: 4.0 | — | — | 5,893 major competitor apps |
| account | 68 | 100 | 54 | 79 94,440 competing apps Median installs: 2,058 Avg rating: 3.9 | — | — | 4,985 major competitor apps |
App Description
Entry into Russia according to the latest rules - via the ruID digital profile
As of 2025, new entry conditions to the Russian Federation have come into effect. Now foreign citizens are required to submit an entry application and provide biometric data prior to crossing the border. The ruID app allows users to complete all these steps remotely in just a few clicks.
• Submission of an entry application (purpose, dates, route, children).
• Biometric submission: facial photo, passport photo, voice recording.
• Check of entry clearance status
Submission of entry application
• A convenient form for filling out an application for a planned entry into Russia (visa-free regime).
• Ability to specify travel dates, purpose of visit, route, and accompanying children's data.
• If necessary — adding the reason for urgent entry with supporting documents.
Biometrics
• Submission of facial photo, passport photo, and voice recording for preliminary biometric identification.
• Data verification via the Unified Biometric System (EBS).
Digital Profile
• Automatic creation of a unique profile ID (Digital Profile ID for Foreign Citizens), combining all user data: full name, citizenship, documents, SNILS, INN, visas, entry/exit records, employment, information about children, etc.
• Viewing digital profile data.
QR Code
• Generation of a personal QR code containing information from the digital profile after account verification and border crossing.
• Ability to present the QR code along with an identity document to the Ministry of Internal Affairs and other agencies.
Integration with Gosuslugi
• Authorization via ESIA (Unified Identification and Authentication System).
• Ability to register an ESIA account, including support for registration without a phone number or SNILS, and upgrade the account to standard level after entering Russia if the entry application was submitted in advance.
• Web access to government services after entering Russia.
Services and Notifications
• Access to electronic services via webview interface: employment documents, visas, SNILS issuance, INN, patents, and work permits.
• Notifications about verification statuses, biometric registration results, and document processing.
• Updating personal data, editing and canceling applications.
Multilingual Interface
• Support for Russian, English, and CIS languages (Tajik, Uzbek, Kazakh, Kyrgyz, Armenian).
Additional Functions
• Display of trips and entry/exit history.
• Viewing attached documents: passport, visas, SNILS, etc.
The ruID app is the key to digital government services for foreigners in Russia — from planning a trip to full digital identification and service access. It ensures transparency, control, and simplicity in interactions with state authorities at all stages of stay in the Russian Federation.
