OK: Social Network

Developer: VKL

Category: Social Networking

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268.1M installs

2.9M ratings

1.8M monthly active users

$200K+ monthly revenue est.

IAP 43% · Ad 57%

Install Trends

Weekly +144.6K

Steady

Monthly +796.4K

Steady

ASO Keyword Dashboard

Tracking 132 keywords for OK: Social Network in Google Play

Developer: VKL Category: social networking Rating: 4.74

OK: Social Network tracks 132 keywords (11 keywords rank; 121 need traction). Key metrics: 55% top-10 coverage, opportunity 70.3, difficulty 48.6, best rank 3.

Find friends in communities and groups, watch videos and films, share moments.

Tracked keywords

132

11 ranked • 121 not ranking yet

Top 10 coverage

55%

Best rank 3 • Latest leader 3

Avg opportunity

70.3

Top keyword: help users

Avg difficulty

48.6

Lower scores indicate easier wins

Opportunity leaders

help users

Opportunity: 74.0 • Difficulty: 38.0 • Rank 3

Competitors: 156
59.5
social networks

Opportunity: 74.0 • Difficulty: 39.1 • Rank 5

Competitors: 321
59.6
stickers

Opportunity: 74.0 • Difficulty: 53.6 • Rank —

Competitors: 1,578
66.0
cooking

Opportunity: 74.0 • Difficulty: 43.3 • Rank —

Competitors: 942
64.0
communities

Opportunity: 74.0 • Difficulty: 51.5 • Rank —

Competitors: 174
61.7

Unranked opportunities

stickers

Opportunity: 74.0 • Difficulty: 53.6 • Competitors: 1,578
cooking

Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 942
communities

Opportunity: 74.0 • Difficulty: 51.5 • Competitors: 174
watching

Opportunity: 74.0 • Difficulty: 53.5 • Competitors: 1,201
links

Opportunity: 74.0 • Difficulty: 49.5 • Competitors: 506

High competition keywords

new

Total apps: 367,256 • Major competitors: 23,494

Latest rank: — • Difficulty: 58.6
access

Total apps: 341,568 • Major competitors: 12,599

Latest rank: — • Difficulty: 58.5
download

Total apps: 340,315 • Major competitors: 17,605

Latest rank: — • Difficulty: 56.2
easy

Total apps: 326,310 • Major competitors: 16,127

Latest rank: — • Difficulty: 56.2
make

Total apps: 326,046 • Major competitors: 20,131

Latest rank: — • Difficulty: 57.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
help users	74	100	38	59 5,451 competing apps Median installs: 1,132 Avg rating: 3.9	3	3	156 major competitor apps
social network	73	100	39	58 4,187 competing apps Median installs: 3,690 Avg rating: 4.0	5	4	228 major competitor apps
social networks	74	100	39	60 5,521 competing apps Median installs: 3,264 Avg rating: 4.2	5	5	321 major competitor apps
ru	71	100	34	50 1,386 competing apps Median installs: 7,400 Avg rating: 4.1	6	6	102 major competitor apps
social	68	100	53	81 121,058 competing apps Median installs: 2,928 Avg rating: 4.1	9	8	6,827 major competitor apps
glad	72	100	33	51 1,684 competing apps Median installs: 7,069 Avg rating: 4.1	9	9	96 major competitor apps
social networking	73	100	39	55 3,004 competing apps Median installs: 5,474 Avg rating: 4.0	11	10	195 major competitor apps
social media	71	100	48	73 38,653 competing apps Median installs: 3,110 Avg rating: 4.0	18	18	2,283 major competitor apps
social platform	71	100	32	50 1,317 competing apps Median installs: 1,985 Avg rating: 3.9	24	24	79 major competitor apps
within groups	73	100	34	57 3,694 competing apps Median installs: 1,104 Avg rating: 4.2	27	27	0 major competitor apps
ou	70	100	29	42 419 competing apps Median installs: 3,151 Avg rating: 4.1	65	60	30 major competitor apps
free	65	100	59	88 324,538 competing apps Median installs: 5,470 Avg rating: 4.1	—	—	24,377 major competitor apps
download	65	100	56	88 340,315 competing apps Median installs: 2,127 Avg rating: 4.1	—	—	17,605 major competitor apps
fun	67	100	57	83 170,624 competing apps Median installs: 5,610 Avg rating: 4.0	—	—	15,651 major competitor apps
new	65	100	59	89 367,256 competing apps Median installs: 3,172 Avg rating: 4.0	—	—	23,494 major competitor apps
sports	71	100	50	73 37,757 competing apps Median installs: 2,010 Avg rating: 3.9	—	—	2,244 major competitor apps
music	69	100	56	78 74,889 competing apps Median installs: 2,669 Avg rating: 4.1	—	—	4,782 major competitor apps
video calls	73	100	49	56 3,201 competing apps Median installs: 11,844 Avg rating: 3.8	—	—	358 major competitor apps
share	66	100	58	85 218,241 competing apps Median installs: 2,934 Avg rating: 4.1	—	—	11,990 major competitor apps
stickers	74	100	54	66 13,903 competing apps Median installs: 18,413 Avg rating: 4.2	—	—	1,578 major competitor apps
friends	68	100	56	81 114,184 competing apps Median installs: 6,104 Avg rating: 4.0	—	—	9,525 major competitor apps
tv	72	100	51	71 28,567 competing apps Median installs: 6,092 Avg rating: 3.8	—	—	2,458 major competitor apps
easy	65	100	56	88 326,310 competing apps Median installs: 2,539 Avg rating: 4.0	—	—	16,127 major competitor apps
make	65	100	57	88 326,046 competing apps Median installs: 2,539 Avg rating: 4.0	—	—	20,131 major competitor apps
via	68	100	53	81 115,654 competing apps Median installs: 1,830 Avg rating: 4.0	—	—	4,538 major competitor apps

App Description

Find friends in communities and groups, watch videos and films, share moments.

Odnoklassniki is a social network with millions of users around the world. In OK you can call friends, livestream, send stickers and gifts, find new friends in groups and share moments. Have fun listening to music, watching videos and playing games!

HOBBIES
— Cooking, DIY, gardening, traveling, fishing, fashion, cars and pets - find all the most interesting things about your hobby in OK;
— Watch thousands of videos about your favorite topic;
— Haven’t found your hobby? Use the search bar, OK has millions of interesting posts.

MOMENTS
— Share your moments! Post photos and videos that will disappear after 24 hours;
— Use frames, stickers and animated texts to make your moments look even better;
— Add any links to the moments.

COMMUNICATION
— Free audio and video calls with up to 100 participants;
— Congratulate friends and family, choose postcards and gifts for any holiday;

GROUPS
— From cooking to fishing! Join communities of interest or create your own group;
— Millions of proven tips from users for all occasions;
— Find jokes and entertainment in OK groups.

SERVICES and APPS
— Weather, TV program and Horoscope - find your favorite app;
— Public services and mobile payments to make your life easier;
— Business profiles with statistics, an advertising account and virtual telephony.

MUSIC
— A huge collection of songs, from new releases to favorite hits;
— Add songs to playlists or share it in the status on your page;
— Subscribe to Music to listen to songs in the background and download songs to the OK app.

VIDEO
— Watch concerts, popular shows and TV series;
— Sports broadcasts to cheer for your favorite teams;
— Live broadcasts to tell the world about yourself!

EASY REGISTRATION AND LOGIN
— Simple and fast registration;
— You can use other social networks to sign in;
— Lost access to your profile? It's easy to recover it via phone, email, or even face and gesture recognition.

Contact OK Support Team for any feedback: https://ok.ru/help. We will be glad to help you!