Sela+, the loyalty program from Sela – the leading entertainment company in Saudi Arabia and owner of Via Riyadh, BLVD City, BLVD World, Jeddah Yacht Club & Marina, and Jeddah Promenade – rewards members for their spending across our destinations. Members can enroll by downloading the Sela+ mobile application and accepting the Terms & Conditions.

Members earn points on eligible transactions made at participating tenants in Via Riyadh, BLVD City, JYC, and Promenade. Points are accrued either by linking a Visa Card or by scanning the invoice through the app. Once validated, points are credited directly into the member’s Points Wallet.

Points can be redeemed against a wide variety of rewards from participating merchants, including discounts, buy 1 get 1, complimentary items, and more from the Sela+ Reward Catalogue. The program features multiple tiers:
- Silver: 0 – 49,999 SAR annual spend
- Gold: 50,000 – 299,999 SAR annual spend
- Platinum: 300,000 SAR+ annual spend
- Black: By invitation or by yearly subscription of 25,000 SAR, with instant 15,000 bonus points and exclusive privileges from hotel stays, boat trips, event tickets, and more.

The earning scheme is 1 SAR = 1 Point, except for selected fashion and jewelry tenants in Via Riyadh, where the earning scheme is 10 SAR = 1 Point. Points expire 12 months from the date of accrual. Members may also earn bonus points on tactical promotions and engagement, such as:

· Welcome Bonus Points: 1,000 Points

· Refer a Friend: 500 Points per referral

Members may also purchase points to add to their Points Wallet at the rate of 10 SAR = 5 Points.

Eligibility: Members must be 18 years of age or older