Radio Preferida is the web radio that connects music, information, and local businesses in one place. With modern and automated programming, we play the hits that the public loves, 24 hours a day, with quality, dynamism, and identity. More than a radio station, we are a platform for promotion, valuing businesses, services, and events in the city. Here, local businesses gain a voice, presence, and prominence, while the public enjoys light, current, and engaging programming. Radio Preferida was born to be close to people, bringing entertainment, good music, and opportunities for entrepreneurs. Radio Preferida: Playing what you prefer.