GOV.UK ID Check
ASO Keyword Dashboard
Tracking 51 keywords for GOV.UK ID Check in Google Play
GOV.UK ID Check tracks 51 keywords (1 keyword ranks; 50 need traction). Key metrics: 0% top-10 coverage, opportunity 69.3, difficulty 47.4, best rank 19.
Securely confirm your identity for select government services
Tracked keywords
51
1 ranked • 50 not ranking yet
Top 10 coverage
0%
Best rank 19 • Latest leader —
Avg opportunity
69.3
Top keyword: android phone
Avg difficulty
47.4
Lower scores indicate easier wins
Opportunity leaders
- 62.6
android phone
Opportunity: 74.0 • Difficulty: 60.0 • Rank —
Competitors: 512
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.3 • Rank —
Competitors: 260
- 66.1
personal information
Opportunity: 74.0 • Difficulty: 44.3 • Rank —
Competitors: 841
- 63.2
identity
Opportunity: 74.0 • Difficulty: 44.9 • Rank —
Competitors: 655
- 67.0
id
Opportunity: 73.0 • Difficulty: 47.4 • Rank 19
Competitors: 1,349
Unranked opportunities
android phone
Opportunity: 74.0 • Difficulty: 60.0 • Competitors: 512
uk
Opportunity: 74.0 • Difficulty: 38.3 • Competitors: 260
personal information
Opportunity: 74.0 • Difficulty: 44.3 • Competitors: 841
identity
Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 655
government
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 834
High competition keywords
access
Total apps: 336,778 • Major competitors: 12,432
Latest rank: — • Difficulty: 58.6
information
Total apps: 266,283 • Major competitors: 8,176
Latest rank: — • Difficulty: 54.8
view
Total apps: 182,263 • Major competitors: 6,164
Latest rank: — • Difficulty: 54.9
data
Total apps: 179,750 • Major competitors: 7,144
Latest rank: — • Difficulty: 56.6
personal
Total apps: 154,859 • Major competitors: 7,156
Latest rank: — • Difficulty: 55.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| id | 73 | 100 | 47 | 67 16,055 competing apps Median installs: 6,786 Avg rating: 2.5 | 19 | 19 | 1,349 major competitor apps |
| card | 69 | 100 | 50 | 77 69,122 competing apps Median installs: 4,565 Avg rating: 2.7 | — | — | 4,950 major competitor apps |
| security | 70 | 100 | 54 | 75 52,240 competing apps Median installs: 2,183 Avg rating: 2.5 | — | — | 2,991 major competitor apps |
| change | 68 | 100 | 52 | 79 90,149 competing apps Median installs: 4,934 Avg rating: 2.6 | — | — | 6,346 major competitor apps |
| version | 70 | 100 | 54 | 76 56,734 competing apps Median installs: 5,027 Avg rating: 2.7 | — | — | 3,372 major competitor apps |
| phone | 67 | 100 | 60 | 83 151,651 competing apps Median installs: 3,619 Avg rating: 2.6 | — | — | 9,446 major competitor apps |
| collect | 69 | 100 | 53 | 78 76,954 competing apps Median installs: 4,029 Avg rating: 2.8 | — | — | 6,273 major competitor apps |
| scan | 71 | 100 | 54 | 72 34,126 competing apps Median installs: 2,448 Avg rating: 2.6 | — | — | 2,402 major competitor apps |
| information | 65 | 100 | 55 | 86 266,283 competing apps Median installs: 1,231 Avg rating: 2.2 | — | — | 8,176 major competitor apps |
| service | 67 | 100 | 54 | 82 133,356 competing apps Median installs: 1,475 Avg rating: 2.3 | — | — | 5,715 major competitor apps |
| delete | 72 | 100 | 56 | 69 20,857 competing apps Median installs: 4,706 Avg rating: 2.6 | — | — | 1,521 major competitor apps |
| services | 68 | 100 | 55 | 80 103,099 competing apps Median installs: 1,082 Avg rating: 2.1 | — | — | 4,259 major competitor apps |
| access | 65 | 100 | 59 | 88 336,778 competing apps Median installs: 1,208 Avg rating: 2.4 | — | — | 12,432 major competitor apps |
| government | 73 | 100 | 43 | 69 20,570 competing apps Median installs: 5,097 Avg rating: 2.1 | — | — | 834 major competitor apps |
| view | 66 | 100 | 55 | 84 182,263 competing apps Median installs: 947 Avg rating: 2.4 | — | — | 6,164 major competitor apps |
| area | 71 | 100 | 48 | 72 32,814 competing apps Median installs: 1,686 Avg rating: 2.4 | — | — | 1,435 major competitor apps |
| quality | 67 | 100 | 55 | 82 143,649 competing apps Median installs: 2,124 Avg rating: 2.4 | — | — | 7,103 major competitor apps |
| good | 69 | 100 | 50 | 78 81,722 competing apps Median installs: 4,801 Avg rating: 2.5 | — | — | 4,765 major competitor apps |
| face | 69 | 100 | 50 | 76 63,002 competing apps Median installs: 1,308 Avg rating: 2.3 | — | — | 3,735 major competitor apps |
| personal | 67 | 100 | 55 | 83 154,859 competing apps Median installs: 1,456 Avg rating: 2.5 | — | — | 7,156 major competitor apps |
| check | 67 | 100 | 57 | 82 135,459 competing apps Median installs: 2,198 Avg rating: 2.6 | — | — | 7,518 major competitor apps |
| following | 69 | 100 | 53 | 77 64,867 competing apps Median installs: 3,801 Avg rating: 2.4 | — | — | 3,314 major competitor apps |
| android phone | 74 | 100 | 60 | 63 8,497 competing apps Median installs: 7,309 Avg rating: 2.9 | — | — | 512 major competitor apps |
| website | 71 | 100 | 46 | 72 34,515 competing apps Median installs: 2,364 Avg rating: 2.4 | — | — | 1,413 major competitor apps |
| photo | 69 | 100 | 54 | 77 64,891 competing apps Median installs: 5,114 Avg rating: 2.6 | — | — | 5,307 major competitor apps |
App Description
Securely confirm your identity for select government services
• access some HMRC services with Government Gateway
• need to change how you get security codes to sign in to your GOV.UK One Login
It works by matching your face to your photo ID.
Before you start
You can use any of the following types of photo ID:
• UK photocard driving licence
• UK passport
• non-UK passport with a biometric chip
• UK biometric residence permit (BRP)
• UK biometric residence card (BRC)
• UK Frontier Worker permit (FWP)
You can use an expired BRP, BRC or FWP up to 18 months after its expiry date.
You will also need:
• a well-lit area where you can take a good quality photograph
• an Android phone running Android version 10 or higher
How it works
If your photo ID is a driving licence you will:
• take a photo of your driving licence
• scan your face using your phone
If your photo ID is a passport, BRP, BRC or FWP you will:
• take a photo of your photo ID
• scan the biometric chip in your photo ID using your phone
• scan your face using your phone
What happens next
The app only helps confirm your identity. You will return to the website of the government service you were accessing to view the results of your identity check.
Privacy and security
Your personal information will not be stored in the app, or on the phone when you finish using it. We collect your data securely and delete it when it is no longer needed.