GOV.UK ID Check
ASO Keyword Dashboard
Tracking 51 keywords for GOV.UK ID Check in Google Play
GOV.UK ID Check tracks 51 keywords (1 keyword ranks; 50 need traction). Key metrics: 0% top-10 coverage, opportunity 69.3, difficulty 47.4, best rank 19.
Securely confirm your identity for select government services
Tracked keywords
51
1 ranked • 50 not ranking yet
Top 10 coverage
0%
Best rank 19 • Latest leader —
Avg opportunity
69.3
Top keyword: android phone
Avg difficulty
47.4
Lower scores indicate easier wins
Opportunity leaders
- 62.6
android phone
Opportunity: 74.0 • Difficulty: 60.1 • Rank —
Competitors: 526
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.3 • Rank —
Competitors: 259
- 66.0
personal information
Opportunity: 74.0 • Difficulty: 44.2 • Rank —
Competitors: 828
- 63.1
identity
Opportunity: 74.0 • Difficulty: 44.8 • Rank —
Competitors: 637
- 67.0
id
Opportunity: 73.0 • Difficulty: 47.6 • Rank 19
Competitors: 1,343
Unranked opportunities
android phone
Opportunity: 74.0 • Difficulty: 60.1 • Competitors: 526
uk
Opportunity: 74.0 • Difficulty: 38.3 • Competitors: 259
personal information
Opportunity: 74.0 • Difficulty: 44.2 • Competitors: 828
identity
Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 637
government
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 819
High competition keywords
access
Total apps: 331,798 • Major competitors: 12,273
Latest rank: — • Difficulty: 58.6
information
Total apps: 263,219 • Major competitors: 8,109
Latest rank: — • Difficulty: 54.8
view
Total apps: 178,664 • Major competitors: 6,075
Latest rank: — • Difficulty: 54.9
data
Total apps: 175,427 • Major competitors: 7,022
Latest rank: — • Difficulty: 56.6
personal
Total apps: 151,228 • Major competitors: 7,041
Latest rank: — • Difficulty: 55.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| id | 73 | 100 | 48 | 67 15,914 competing apps Median installs: 6,773 Avg rating: 2.5 | 19 | 19 | 1,343 major competitor apps |
| card | 69 | 100 | 50 | 77 68,175 competing apps Median installs: 4,495 Avg rating: 2.7 | — | — | 4,917 major competitor apps |
| security | 70 | 100 | 54 | 75 51,246 competing apps Median installs: 2,086 Avg rating: 2.5 | — | — | 2,936 major competitor apps |
| change | 68 | 100 | 52 | 79 89,166 competing apps Median installs: 4,942 Avg rating: 2.6 | — | — | 6,309 major competitor apps |
| version | 70 | 100 | 54 | 76 56,298 competing apps Median installs: 4,994 Avg rating: 2.7 | — | — | 3,362 major competitor apps |
| phone | 67 | 100 | 60 | 83 149,971 competing apps Median installs: 3,588 Avg rating: 2.6 | — | — | 9,361 major competitor apps |
| collect | 69 | 100 | 53 | 78 75,549 competing apps Median installs: 3,974 Avg rating: 2.8 | — | — | 6,214 major competitor apps |
| scan | 71 | 100 | 54 | 72 33,324 competing apps Median installs: 2,356 Avg rating: 2.6 | — | — | 2,359 major competitor apps |
| information | 65 | 100 | 55 | 86 263,219 competing apps Median installs: 1,198 Avg rating: 2.2 | — | — | 8,109 major competitor apps |
| service | 67 | 100 | 53 | 82 131,644 competing apps Median installs: 1,423 Avg rating: 2.3 | — | — | 5,656 major competitor apps |
| delete | 72 | 100 | 56 | 69 20,490 competing apps Median installs: 4,746 Avg rating: 2.6 | — | — | 1,502 major competitor apps |
| services | 68 | 100 | 55 | 80 101,990 competing apps Median installs: 1,037 Avg rating: 2.1 | — | — | 4,226 major competitor apps |
| access | 65 | 100 | 59 | 88 331,798 competing apps Median installs: 1,161 Avg rating: 2.4 | — | — | 12,273 major competitor apps |
| government | 73 | 100 | 43 | 69 20,115 competing apps Median installs: 5,142 Avg rating: 2.1 | — | — | 819 major competitor apps |
| view | 66 | 100 | 55 | 84 178,664 competing apps Median installs: 920 Avg rating: 2.4 | — | — | 6,075 major competitor apps |
| area | 71 | 100 | 48 | 72 32,507 competing apps Median installs: 1,650 Avg rating: 2.4 | — | — | 1,428 major competitor apps |
| quality | 67 | 100 | 55 | 82 141,436 competing apps Median installs: 2,032 Avg rating: 2.4 | — | — | 7,012 major competitor apps |
| good | 69 | 100 | 50 | 78 81,112 competing apps Median installs: 4,745 Avg rating: 2.5 | — | — | 4,752 major competitor apps |
| face | 69 | 100 | 50 | 76 62,026 competing apps Median installs: 1,308 Avg rating: 2.3 | — | — | 3,691 major competitor apps |
| personal | 67 | 100 | 55 | 83 151,228 competing apps Median installs: 1,406 Avg rating: 2.5 | — | — | 7,041 major competitor apps |
| check | 67 | 100 | 57 | 82 133,266 competing apps Median installs: 2,162 Avg rating: 2.6 | — | — | 7,462 major competitor apps |
| following | 69 | 100 | 53 | 77 64,312 competing apps Median installs: 3,781 Avg rating: 2.4 | — | — | 3,292 major competitor apps |
| android phone | 74 | 100 | 60 | 63 8,433 competing apps Median installs: 7,414 Avg rating: 2.9 | — | — | 526 major competitor apps |
| website | 71 | 100 | 46 | 72 34,197 competing apps Median installs: 2,309 Avg rating: 2.4 | — | — | 1,395 major competitor apps |
| photo | 69 | 100 | 54 | 77 63,931 competing apps Median installs: 5,052 Avg rating: 2.6 | — | — | 5,264 major competitor apps |
App Description
Securely confirm your identity for select government services
• access some HMRC services with Government Gateway
• need to change how you get security codes to sign in to your GOV.UK One Login
It works by matching your face to your photo ID.
Before you start
You can use any of the following types of photo ID:
• UK photocard driving licence
• UK passport
• non-UK passport with a biometric chip
• UK biometric residence permit (BRP)
• UK biometric residence card (BRC)
• UK Frontier Worker permit (FWP)
You can use an expired BRP, BRC or FWP up to 18 months after its expiry date.
You will also need:
• a well-lit area where you can take a good quality photograph
• an Android phone running Android version 10 or higher
How it works
If your photo ID is a driving licence you will:
• take a photo of your driving licence
• scan your face using your phone
If your photo ID is a passport, BRP, BRC or FWP you will:
• take a photo of your photo ID
• scan the biometric chip in your photo ID using your phone
• scan your face using your phone
What happens next
The app only helps confirm your identity. You will return to the website of the government service you were accessing to view the results of your identity check.
Privacy and security
Your personal information will not be stored in the app, or on the phone when you finish using it. We collect your data securely and delete it when it is no longer needed.