GOV.UK One Login

1.7M installs
35.2K ratings
+62.8K weekly installs
trend steady
+320.5K monthly installs
trend steady
GOV.UK One Login icon

ASO Keyword Dashboard

Tracking 86 keywords for GOV.UK One Login in Google Play

Developer: Government Digital Service Category: tools Rating: 4.33

GOV.UK One Login tracks 86 keywords (1 keyword ranks; 85 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 46.0, best rank 50.

Prove your identity and save government documents to your phone.

Tracked keywords

86

1  ranked •  85  not ranking yet

Top 10 coverage

0%

Best rank 50 • Latest leader —

Avg opportunity

70.5

Top keyword: android phone

Avg difficulty

46.0

Lower scores indicate easier wins

Opportunity leaders

  • android phone

    Opportunity: 74.0 • Difficulty: 60.1 • Rank —

    Competitors: 526

    62.6
  • trying

    Opportunity: 74.0 • Difficulty: 42.7 • Rank —

    Competitors: 881

    65.1
  • months

    Opportunity: 74.0 • Difficulty: 40.5 • Rank —

    Competitors: 431

    60.9
  • happens

    Opportunity: 74.0 • Difficulty: 39.0 • Rank —

    Competitors: 285

    60.9
  • uk

    Opportunity: 74.0 • Difficulty: 38.3 • Rank —

    Competitors: 259

    59.9

Unranked opportunities

  • android phone

    Opportunity: 74.0 • Difficulty: 60.1 • Competitors: 526

  • trying

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 881

  • months

    Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 431

  • happens

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 285

  • uk

    Opportunity: 74.0 • Difficulty: 38.3 • Competitors: 259

High competition keywords

  • time

    Total apps: 392,076 • Major competitors: 18,171

    Latest rank: — • Difficulty: 57.9

  • access

    Total apps: 331,814 • Major competitors: 12,275

    Latest rank: — • Difficulty: 58.6

  • information

    Total apps: 263,219 • Major competitors: 8,108

    Latest rank: — • Difficulty: 54.8

  • using

    Total apps: 225,139 • Major competitors: 12,393

    Latest rank: — • Difficulty: 57.0

  • available

    Total apps: 193,527 • Major competitors: 10,343

    Latest rank: — • Difficulty: 58.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
login721004571

27,528 competing apps

Median installs: 1,706

Avg rating: 2.4

5050

1,212

major competitor apps

card691005077

68,175 competing apps

Median installs: 4,495

Avg rating: 2.7

4,916

major competitor apps

version701005476

56,297 competing apps

Median installs: 4,992

Avg rating: 2.7

3,362

major competitor apps

phone671006083

149,963 competing apps

Median installs: 3,589

Avg rating: 2.6

9,361

major competitor apps

collect691005378

75,544 competing apps

Median installs: 3,976

Avg rating: 2.8

6,214

major competitor apps

digital681005181

120,738 competing apps

Median installs: 877

Avg rating: 2.2

4,480

major competitor apps

scan711005472

33,329 competing apps

Median installs: 2,356

Avg rating: 2.6

2,360

major competitor apps

information651005586

263,219 competing apps

Median installs: 1,198

Avg rating: 2.2

8,108

major competitor apps

save671005883

152,666 competing apps

Median installs: 3,594

Avg rating: 2.6

10,231

major competitor apps

using661005785

225,139 competing apps

Median installs: 2,824

Avg rating: 2.5

12,393

major competitor apps

service671005382

131,650 competing apps

Median installs: 1,423

Avg rating: 2.3

5,655

major competitor apps

time641005889

392,076 competing apps

Median installs: 1,395

Avg rating: 2.4

18,171

major competitor apps

available661005884

193,527 competing apps

Median installs: 2,799

Avg rating: 2.5

10,343

major competitor apps

provide671005282

138,223 competing apps

Median installs: 1,592

Avg rating: 2.2

5,056

major competitor apps

delete721005669

20,487 competing apps

Median installs: 4,746

Avg rating: 2.6

1,502

major competitor apps

take661005684

191,435 competing apps

Median installs: 2,274

Avg rating: 2.5

11,875

major competitor apps

access651005988

331,814 competing apps

Median installs: 1,161

Avg rating: 2.4

12,275

major competitor apps

government731004369

20,119 competing apps

Median installs: 5,142

Avg rating: 2.1

819

major competitor apps

area711004872

32,515 competing apps

Median installs: 1,650

Avg rating: 2.4

1,428

major competitor apps

quality671005582

141,456 competing apps

Median installs: 2,032

Avg rating: 2.4

7,012

major competitor apps

good691005078

81,111 competing apps

Median installs: 4,743

Avg rating: 2.5

4,753

major competitor apps

face691005076

62,029 competing apps

Median installs: 1,309

Avg rating: 2.3

3,691

major competitor apps

personal671005583

151,254 competing apps

Median installs: 1,405

Avg rating: 2.5

7,041

major competitor apps

original711005172

33,136 competing apps

Median installs: 6,506

Avg rating: 2.7

2,722

major competitor apps

following691005377

64,310 competing apps

Median installs: 3,781

Avg rating: 2.4

3,292

major competitor apps

86 keywords
1 of 4

App Description

Prove your identity and save government documents to your phone.

You can use the GOV.UK One Login app to prove your identity to access some government services. It works by matching your face to your photo ID.

You can also use this app to save a digital version of your HM Armed Forces Veteran Card to your phone.

In future you'll be able to save other digital documents, such as your driving licence. This is not available yet.


Before you start

You need to get this app if you’re:
• using a service on the GOV.UK website that asks you to prove your identity with GOV.UK One Login
• saving your digital Veteran Card to your phone

You’ll be guided to this app when it is time to use it.

What you need

You can use any of the following types of photo ID to prove your identity:
• UK passport
• non-UK passport with a biometric chip
• UK photocard driving licence
• UK biometric residence permit (BRP)
• UK biometric residence card (BRC)
• UK Frontier Worker permit (FWP)

You can use an expired BRP, BRC or FWP up to 18 months after its expiry date.

You need to have your original photo ID with you. You cannot use a photocopy or digital copy.


You will also need:
• a well-lit area where you can take a good quality photograph
• an Android phone running Android version 10 or higher

How it works

You'll need to sign in to the app with your GOV.UK One Login details. This links the app to the GOV.UK website so you can continue proving your identity.

If your photo ID is a passport, BRP, BRC or FWP you will:
• take a photo of your photo ID
• scan the biometric chip in your photo ID using your phone
• scan your face using your phone

If your photo ID is a driving licence you will:
• take a photo of your driving licence
• scan your face using your phone

What happens next

Once your information has been submitted in the app, you'll need to go back to the GOV.UK website, so you can finish proving your identity and access the service you were trying to use.

Privacy and security

The personal information you provide to prove your identity will not be saved either on the app or on your phone. We collect your data securely and delete it when it is no longer needed.

Digital documents you add to the app will be saved on your phone so you can access them whenever you need.