GOV.UK One Login

1.3M installs
28.1K ratings
+43.9K weekly installs
trend steady
+272.3K monthly installs
GOV.UK One Login icon

ASO Keyword Dashboard

Tracking 86 keywords for GOV.UK One Login in Google Play

Developer: Government Digital Service Category: tools Rating: 4.39

GOV.UK One Login tracks 86 keywords (1 keyword ranks; 85 need traction). Key metrics: 0% top-10 coverage, opportunity 69.6, difficulty 51.5, best rank 50.

Prove your identity and save government documents to your phone.

Tracked keywords

86

1  ranked •  85  not ranking yet

Top 10 coverage

0%

Best rank 50 • Latest leader —

Avg opportunity

69.6

Top keyword: id

Avg difficulty

51.5

Lower scores indicate easier wins

Opportunity leaders

  • id

    Opportunity: 73.0 • Difficulty: 52.9 • Rank —

    Competitors: 1,271

    67.6
  • either

    Opportunity: 73.0 • Difficulty: 45.5 • Rank —

    Competitors: 966

    67.8
  • securely

    Opportunity: 73.0 • Difficulty: 73.0 • Rank —

    Competitors: 1,110

    68.1
  • login

    Opportunity: 72.0 • Difficulty: 46.9 • Rank 50

    Competitors: 1,172

    69.4
  • delete

    Opportunity: 72.0 • Difficulty: 69.0 • Rank —

    Competitors: 1,439

    68.8

Unranked opportunities

  • id

    Opportunity: 73.0 • Difficulty: 52.9 • Competitors: 1,271

  • either

    Opportunity: 73.0 • Difficulty: 45.5 • Competitors: 966

  • securely

    Opportunity: 73.0 • Difficulty: 73.0 • Competitors: 1,110

  • delete

    Opportunity: 72.0 • Difficulty: 69.0 • Competitors: 1,439

  • government

    Opportunity: 72.0 • Difficulty: 44.9 • Competitors: 771

High competition keywords

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • using

    Total apps: 114,758 • Major competitors: 13,323

    Latest rank: — • Difficulty: 64.0

  • information

    Total apps: 101,893 • Major competitors: 7,805

    Latest rank: — • Difficulty: 58.6

  • take

    Total apps: 93,453 • Major competitors: 12,676

    Latest rank: — • Difficulty: 62.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
login721004769

11,591 competing apps

Median installs: 26,620

Avg rating: 2.8

5050

1,172

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

version691006177

30,986 competing apps

Median installs: 38,306

Avg rating: 3.1

3,300

major competitor apps

phone671006983

75,756 competing apps

Median installs: 37,780

Avg rating: 3.0

9,010

major competitor apps

collect691005878

37,582 competing apps

Median installs: 51,160

Avg rating: 3.2

5,908

major competitor apps

digital681005579

42,168 competing apps

Median installs: 26,988

Avg rating: 2.7

4,209

major competitor apps

scan711006571

14,906 competing apps

Median installs: 42,340

Avg rating: 3.0

2,192

major competitor apps

information661005986

101,893 competing apps

Median installs: 23,675

Avg rating: 2.6

7,805

major competitor apps

save671006583

75,490 competing apps

Median installs: 41,387

Avg rating: 3.0

9,726

major competitor apps

using651006486

114,758 competing apps

Median installs: 37,480

Avg rating: 2.8

13,323

major competitor apps

service681005981

54,184 competing apps

Median installs: 29,877

Avg rating: 2.6

5,377

major competitor apps

time641006589

170,577 competing apps

Median installs: 33,133

Avg rating: 2.9

19,592

major competitor apps

available661006685

92,463 competing apps

Median installs: 34,120

Avg rating: 2.9

9,952

major competitor apps

provide671005582

61,536 competing apps

Median installs: 28,348

Avg rating: 2.7

5,453

major competitor apps

delete721006969

10,656 competing apps

Median installs: 46,142

Avg rating: 3.0

1,439

major competitor apps

take661006385

93,453 competing apps

Median installs: 41,741

Avg rating: 2.9

12,676

major competitor apps

access651006787

126,428 competing apps

Median installs: 25,852

Avg rating: 2.8

11,667

major competitor apps

government721004569

10,650 competing apps

Median installs: 31,956

Avg rating: 2.3

771

major competitor apps

area721005471

13,871 competing apps

Median installs: 28,178

Avg rating: 2.8

1,388

major competitor apps

quality671006182

61,778 competing apps

Median installs: 31,412

Avg rating: 2.8

6,617

major competitor apps

good681005479

44,246 competing apps

Median installs: 35,774

Avg rating: 2.8

4,689

major competitor apps

face701005575

24,650 competing apps

Median installs: 46,450

Avg rating: 3.1

3,493

major competitor apps

personal671006282

60,197 competing apps

Median installs: 33,210

Avg rating: 2.9

6,497

major competitor apps

original711005873

18,382 competing apps

Median installs: 49,188

Avg rating: 3.1

2,593

major competitor apps

following691005877

33,448 competing apps

Median installs: 32,090

Avg rating: 2.7

3,198

major competitor apps

86 keywords
1 of 4

App Description

Prove your identity and save government documents to your phone.

You can use the GOV.UK One Login app to prove your identity to access some government services. It works by matching your face to your photo ID.

You can also use this app to save a digital version of your HM Armed Forces Veteran Card to your phone.

In future you'll be able to save other digital documents, such as your driving licence. This is not available yet.


Before you start

You need to get this app if you’re:
• using a service on the GOV.UK website that asks you to prove your identity with GOV.UK One Login
• saving your digital Veteran Card to your phone

You’ll be guided to this app when it is time to use it.

What you need

You can use any of the following types of photo ID to prove your identity:
• UK passport
• non-UK passport with a biometric chip
• UK photocard driving licence
• UK biometric residence permit (BRP)
• UK biometric residence card (BRC)
• UK Frontier Worker permit (FWP)

You can use an expired BRP, BRC or FWP up to 18 months after its expiry date.

You need to have your original photo ID with you. You cannot use a photocopy or digital copy.


You will also need:
• a well-lit area where you can take a good quality photograph
• an Android phone running Android version 10 or higher

How it works

You'll need to sign in to the app with your GOV.UK One Login details. This links the app to the GOV.UK website so you can continue proving your identity.

If your photo ID is a passport, BRP, BRC or FWP you will:
• take a photo of your photo ID
• scan the biometric chip in your photo ID using your phone
• scan your face using your phone

If your photo ID is a driving licence you will:
• take a photo of your driving licence
• scan your face using your phone

What happens next

Once your information has been submitted in the app, you'll need to go back to the GOV.UK website, so you can finish proving your identity and access the service you were trying to use.

Privacy and security

The personal information you provide to prove your identity will not be saved either on the app or on your phone. We collect your data securely and delete it when it is no longer needed.

Digital documents you add to the app will be saved on your phone so you can access them whenever you need.