USDA MPI Directory
ASO Keyword Dashboard
Tracking 125 keywords for USDA MPI Directory in Google Play
USDA MPI Directory tracks 125 keywords (no keywords rank yet; 125 need traction). Key metrics: opportunity 70.5, difficulty 46.2.
The MPI Directory app allows customers to ‘look up’ or search establishments
Tracked keywords
125
0 ranked • 125 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.5
Top keyword: normal
Avg difficulty
46.2
Lower scores indicate easier wins
Opportunity leaders
- 63.7
normal
Opportunity: 75.0 • Difficulty: 41.6 • Rank —
Competitors: 623
- 63.8
apple
Opportunity: 74.0 • Difficulty: 43.4 • Rank —
Competitors: 642
- 62.1
directory
Opportunity: 74.0 • Difficulty: 38.0 • Rank —
Competitors: 126
- 64.9
mobile device
Opportunity: 74.0 • Difficulty: 44.6 • Rank —
Competitors: 538
- 59.8
downloads
Opportunity: 74.0 • Difficulty: 47.7 • Rank —
Competitors: 573
Unranked opportunities
normal
Opportunity: 75.0 • Difficulty: 41.6 • Competitors: 623
apple
Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 642
directory
Opportunity: 74.0 • Difficulty: 38.0 • Competitors: 126
mobile device
Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 538
downloads
Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 573
High competition keywords
access
Total apps: 339,034 • Major competitors: 11,566
Latest rank: — • Difficulty: 59.5
download
Total apps: 335,284 • Major competitors: 15,864
Latest rank: — • Difficulty: 56.8
make
Total apps: 327,400 • Major competitors: 18,245
Latest rank: — • Difficulty: 58.8
mobile
Total apps: 280,780 • Major competitors: 10,258
Latest rank: — • Difficulty: 56.3
information
Total apps: 267,610 • Major competitors: 7,569
Latest rank: — • Difficulty: 55.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| download | 65 | 100 | 57 | 88 335,284 competing apps Median installs: 1,668 Avg rating: 2.0 | — | — | 15,864 major competitor apps |
| play | 66 | 100 | 62 | 85 206,957 competing apps Median installs: 6,219 Avg rating: 2.3 | — | — | 18,542 major competitor apps |
| fitness | 71 | 100 | 46 | 73 40,289 competing apps Median installs: 209 Avg rating: 1.7 | — | — | 750 major competitor apps |
| health | 69 | 100 | 50 | 77 69,677 competing apps Median installs: 649 Avg rating: 1.9 | — | — | 1,825 major competitor apps |
| mode | 69 | 100 | 58 | 77 69,072 competing apps Median installs: 3,945 Avg rating: 2.2 | — | — | 5,278 major competitor apps |
| page | 72 | 100 | 48 | 71 28,303 competing apps Median installs: 2,822 Avg rating: 2.1 | — | — | 1,479 major competitor apps |
| software | 71 | 100 | 49 | 72 31,509 competing apps Median installs: 1,379 Avg rating: 1.9 | — | — | 1,040 major competitor apps |
| version | 70 | 100 | 56 | 76 56,936 competing apps Median installs: 3,728 Avg rating: 2.3 | — | — | 3,126 major competitor apps |
| device | 68 | 100 | 63 | 80 107,977 competing apps Median installs: 2,606 Avg rating: 2.1 | — | — | 6,166 major competitor apps |
| make | 65 | 100 | 59 | 88 327,400 competing apps Median installs: 2,052 Avg rating: 2.1 | — | — | 18,245 major competitor apps |
| via | 68 | 100 | 53 | 81 116,181 competing apps Median installs: 1,486 Avg rating: 2.0 | — | — | 4,257 major competitor apps |
| product | 70 | 100 | 49 | 75 52,619 competing apps Median installs: 1,062 Avg rating: 1.8 | — | — | 2,090 major competitor apps |
| information | 65 | 100 | 55 | 86 267,610 competing apps Median installs: 1,024 Avg rating: 1.9 | — | — | 7,569 major competitor apps |
| created | 70 | 100 | 48 | 76 55,825 competing apps Median installs: 1,594 Avg rating: 2.0 | — | — | 1,991 major competitor apps |
| connection | 69 | 100 | 54 | 77 63,824 competing apps Median installs: 2,078 Avg rating: 2.0 | — | — | 2,975 major competitor apps |
| service | 67 | 100 | 55 | 82 134,154 competing apps Median installs: 1,200 Avg rating: 1.9 | — | — | 5,363 major competitor apps |
| food | 69 | 100 | 49 | 78 73,615 competing apps Median installs: 344 Avg rating: 1.8 | — | — | 2,157 major competitor apps |
| option | 70 | 100 | 50 | 74 47,424 competing apps Median installs: 2,258 Avg rating: 2.1 | — | — | 2,351 major competitor apps |
| available | 66 | 100 | 60 | 84 199,889 competing apps Median installs: 2,016 Avg rating: 2.1 | — | — | 9,726 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,780 competing apps Median installs: 1,235 Avg rating: 2.0 | — | — | 10,258 major competitor apps |
| apple | 74 | 100 | 43 | 64 10,072 competing apps Median installs: 2,052 Avg rating: 2.2 | — | — | 642 major competitor apps |
| program | 70 | 100 | 46 | 74 43,327 competing apps Median installs: 1,464 Avg rating: 1.9 | — | — | 1,236 major competitor apps |
| including | 67 | 100 | 57 | 81 129,600 competing apps Median installs: 2,114 Avg rating: 2.1 | — | — | 6,959 major competitor apps |
| giving | 71 | 100 | 49 | 72 33,021 competing apps Median installs: 1,564 Avg rating: 2.0 | — | — | 1,410 major competitor apps |
| operation | 73 | 100 | 44 | 68 17,461 competing apps Median installs: 1,967 Avg rating: 1.9 | — | — | 682 major competitor apps |
App Description
The MPI Directory app allows customers to ‘look up’ or search establishments
The USDA MPI Directory app allows customers to ‘look up’ or search establishments by location or zip code, type of inspection, establishment name or number and type of establishment. Customers can look up the information on a mobile device, when it’s needed from any place, anywhere, at any time!
Want to know where your food was produced or what an establishment produces? Just search by establishment name/number location/zip or type of establishment/inspection type.
The USDA MPI Directory app allows customers with or without an internet connection to access the information. While initial download and regular updates to the mobile device will require an internet connection, the directory information resides on the mobile device giving customers the option to look up information without an internet connection. Data is refreshed at least monthly and is also available as text or data downloads from the FSIS and Data.gov websites.
The FSIS Office of the Chief Information Officer (OCIO) created the downloadable mobile application for mobile devices, such as phones and tablets, to access the USDA MPI Directory data with increased functionality. While initial download and regular updates to the mobile application will require an internet connection, the mobile application’s normal mode of operation will give customers the option to work without a network connection.
Currently, the existing USDA MPI Directory public web page is accessed approximately 25,000 times per month. By making this public health information available via a mobile application, it is expected that the public access will significantly increase. As of May 13, 2013, the Android version of USDA MPI Directory was released and the Apple (iOS) version will be released December 2013.
Have food safety questions? Please download our sister app, AskKaren, from the Google Play Store!
Disclaimer:
The FSIS MPI Directory mobile application is provided “as is” and on an “as-available” basis. We hereby disclaim all warranties of any kind, express or implied, including without limitation the warranties of merchantability, fitness for a particular purpose, and non-infringement. We make no warranty that the USDA MPI Directory mobile application will be error-free, that the underlying data will be error-free, or that access thereto will be continuous or uninterrupted. USDA does not warrant, either explicitly or by implication, that this software program will not cause damage to the user’s computer or computer operating system, nor does USDA warrant, either explicitly or implicitly, the effectiveness of the software application.
