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Quarterly Trends
Quarterly market share trends for advertising.com, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
advertising.com's Quarterly Trends
Quarterly Trends
advertising.com platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
2 tracked sources
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
2.064% market share
2026-Q1 snapshot
QoQ share -5.118%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 8,850 | 428,775 | 529 | -185 | 2.064% | -5.118% | -185 |
| 2025-Q4 | 9,035 | 415,333 | 0 | +9,035 | 2.175% | n/a | n/a |
iOS
4.402% market share
2026-Q2 snapshot
QoQ share +3.14%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 6,996 | 158,926 | 981 | -833 | 4.402% | +3.14% | -833 |
| 2026-Q1 | 7,829 | 183,433 | 114 | +1,193 | 4.268% | -25.9% | +1,193 |
| 2025-Q4 | 6,636 | 115,216 | 0 | +6,636 | 5.76% | n/a | n/a |