Amazon Advertisement Apps Overview Amazon Advertisement Creatives Amazon Advertisement Trends Amazon Advertisement SDKs Amazon Advertisement App-ads.txt Amazon Advertisement Data Exports
Quarterly market share trends for Amazon Advertisement, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Amazon Advertisement's Quarterly Trends
Quarterly Trends
Amazon Advertisement platform momentum
Latest quarter: 2026-Q1. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
iOS
iOS quarterly share trends
SDK/API Footprint
0.3599% market share
2026-Q1 snapshot
QoQ share -0.03072 pts
Share Now
0.3599%
Prev. 0.3906%
QoQ Delta
-0.03072 pts
Relative -7.865%
Trailing Year
-0.06576 pts
0.4257% to 0.3599%
Tracked Apps
1.2K
+302 / -21
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
App-ads.txt DIRECT
0.573% market share
2026-Q1 snapshot
QoQ share -0.002498 pts
Share Now
0.573%
Prev. 0.5755%
QoQ Delta
-0.002498 pts
Relative -0.434%
Trailing Year
-0.002498 pts
0.5755% to 0.573%
Tracked Apps
30.3K
+6K / -547
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
Android
Android quarterly share trends
SDK/API Footprint
0.5778% market share
2026-Q1 snapshot
QoQ share -0.03301 pts
Share Now
0.5778%
Prev. 0.6108%
QoQ Delta
-0.03301 pts
Relative -5.404%
Trailing Year
-0.1122 pts
0.69% to 0.5778%
Tracked Apps
8.1K
+548 / -201
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
App-ads.txt DIRECT
0.5198% market share
2026-Q1 snapshot
QoQ share -0.000714 pts
Share Now
0.5198%
Prev. 0.5205%
QoQ Delta
-0.000714 pts
Relative -0.137%
Trailing Year
-0.000714 pts
0.5205% to 0.5198%
Tracked Apps
42.3K
+2.2K / -2.4K