Amazon

Parent Company

amazon.com HQ: 🇺🇸 IP: 🇺🇸 LinkedIn

Quarterly Trends

Quarterly market share trends for Amazon, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.

SDK Footprint

SDK Footprint quarterly share trends

Android

6.451% market share

2026-Q4 snapshot

QoQ share -2.54%

Raw Market Share by Quarter

Quarter-over-Quarter Share % Change

Quarterly Raw Data

Raw quarterly counts alongside market-share change.

Newest quarter first

Quarter	Tracked Apps	Quarter Pool	Lost	Net	Market Share	Q/Q Share %	Q/Q Apps
2026-Q4	9,819	152,201	121	+280	6.451%	-2.54%	+280
2026-Q3	9,539	144,105	333	+753	6.619%	-7.213%	+753
2026-Q2	8,786	123,155	301	+1,014	7.134%	-5.438%	+1,014
2026-Q1	7,772	103,017	234	+328	7.544%	-4.816%	+328
2025-Q4	7,444	93,917	83	+992	7.926%	-8.542%	+992
2025-Q3	6,452	74,448	58	+2,410	8.666%	-4.523%	+2,410
2025-Q2	4,042	44,530	0	+2,566	9.077%	n/a	n/a

iOS

6.013% market share