Quarterly Trends
Quarterly market share trends for BIGO Ads, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
6.83% market share
2026-Q2 snapshot
QoQ share +7.852%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 8,285 | 121,305 | 110 | +1,839 | 6.83% | +7.852% | +1,839 |
| 2026-Q1 | 6,446 | 101,790 | 122 | +933 | 6.333% | +6.615% | +933 |
| 2025-Q4 | 5,513 | 92,816 | 66 | +1,227 | 5.94% | +2.032% | +1,227 |
| 2025-Q3 | 4,286 | 73,625 | 46 | +1,984 | 5.821% | +12.6% | +1,984 |
| 2025-Q2 | 2,302 | 44,527 | 0 | +1,498 | 5.17% | n/a | n/a |
iOS
2.266% market share
2026-Q2 snapshot
QoQ share -5.295%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 1,432 | 63,193 | 32 | +276 | 2.266% | -5.295% | +276 |
| 2026-Q1 | 1,156 | 48,312 | 46 | +308 | 2.393% | -5.265% | +308 |
| 2025-Q4 | 848 | 33,574 | 1 | +291 | 2.526% | -17.46% | +291 |
| 2025-Q3 | 557 | 18,202 | 3 | +358 | 3.06% | +38.9% | +358 |
| 2025-Q2 | 199 | 9,033 | 0 | +168 | 2.203% | n/a | n/a |