All Companies & Domains for Casual Apps

Totals
Casual Apps with SDKs

Verified SDK counts are based on apps decompiled by AppGoblin.

AndroidiOS
Casual Apps3,047130
Monthly Installs519.9M1.2M
Advertising Domains Tracked
2,712
Top Companies (Android SDKs)
Top Companies (iOS SDKs)

This table lists top companies. Shown here for apps in the Casual category.

AppGoblin has mapped and verified 164 companies with Android SDKs and 45 with iOS SDKs. In addition to SDK Ad Networks we found 1.1K advertising domains found in App-ads.txt (DIRECT) for Android and 711 for iOS. These numbers overlap with the SDK Ad Network totals and also include apps that misconfigure advertising domains in app-ads.txt file.

Mixed
🇺🇸
Google Google (google.com)

514.5M

988.9K

492.8M

1.6M

Tracking
🇺🇸
Unity Unity (unity.com)

485.9M

996.7K

451.9M

1.5M

Tracking
🇺🇸
AppLovin AppLovin (applovin.com)

454.2M

908.5K

438.8M

1.5M

Mixed
🇺🇸
Facebook Facebook (facebook.com)

455M

709.3K

363.6M

1.1M

Tracking
🇺🇸
LiftOff LiftOff (liftoff.io)

416.9M

54.3K

441.9M

1.4M

Tracking
🇺🇸
Mobvista Mobvista (mobvista.com)

386.7M

28.8K

414.7M

1.5M

Tracking
🇺🇸
InMobi InMobi (inmobi.com)

307.5M

747K

416.9M

1.5M

Tracking
🇺🇸
ByteDance ByteDance (bytedance.com)

384.8M

78.2K

293.4M

1.1M

Tracking
🇺🇸
Digital Turbine Digital Turbine (digitalturbine.com)

351.2M

32.8K

400.2M

1.5M

Tracking
🇺🇸
Verve Group Verve Group (verve.com)

171.5M

415.9K

387.3M

1.5M

Tracking
Appodeal Appodeal (appodeal.com)

273.3M

583.1K

341.3M

1M

Tracking
🇺🇸
Loopme Loopme (loopme.com)

163.3M

88.7K

313.1M

1.4M

Open Source
Kotlin Kotlin (kotlinlang.org)

495.9M

Tracking
🇷🇺
VK VK (vk.com)

385.1M

68.3K

153.3M

352.3K

Tracking
Default Company Logo themediagrid.com (themediagrid.com)

391.7M

1.5M

Tracking
🇺🇸
Joyy Joyy (joyy.com)

188.1M

29.1K

272.8M

1M

Mixed
🇷🇺
Yandex Yandex (yandex.com)

212.9M

28.8K

243.9M

911K

Mixed
Square Square (square.com)

495.7M

Tracking
Default Company Logo rubiconproject.com (rubiconproject.com)

399.2M

1.5M

Tracking
🇳🇱
Opera Opera (opera.com)

368.1M

1.5M

Open Source
JetBrains JetBrains (jetbrains.com)

432.5M

Tracking
Default Company Logo onetag.com (onetag.com)

339.1M

1.5M

Tracking
🇺🇸
PubMatic PubMatic (pubmatic.com)

42.4M

416.4K

328.8M

1.4M

Tracking
🇺🇸
TopOn TopOn (toponad.com)

18.1M

259.9M

1.3M

Tracking
Default Company Logo unrulymedia.com (unrulymedia.com)

293.8M

1M

Tracking
WebEye WebEye (webeyemob.com)

299.6M

1.5M

Tracking
Default Company Logo admixer.net (admixer.net)

279.4M

1.4M

Tracking
🇺🇸
zMaticoo zMaticoo (zmaticoo.com)

9.2M

299M

1M

Tracking
Default Company Logo betweendigital.com (betweendigital.com)

288.2M

1.1M

Tracking
Algorix Algorix (algorix.co)

303.8M

1.1M

Open Source
Default Company Logo Checker Framework (checkerframework.org)

307.2M

Mixed
🇺🇸
Amazon Advertisement Amazon Advertisement (amazon.com)

127.3M

290.5M

1.3M

Tracking
Default Company Logo thebrave.io (thebrave.io)

275.1M

1M

Tracking
🇪🇸
Vidoomy Vidoomy (vidoomy.com)

257M

1.3M

Tracking
🇺🇸
Equativ Equativ (equativ.com)

11.4K

259.6M

1.4M

Tracking
🇺🇸
Improve Digital Improve Digital (improvedigital.com)

240.5M

823.4K

Tracking
🇺🇸
Criteo Criteo (criteo.com)

110.8K

263.5M

1.4M

Tracking
Default Company Logo yabbi.me (yabbi.me)

274.8M

1M

Tracking
🇺🇸
Media.net Media.net (media.net)

218.2M

985.8K

Tracking
Default Company Logo lijit.com (lijit.com)

258.8M

1M

Tracking
🇺🇸
Admanmedia Admanmedia (admanmedia.com)

208.5M

972.4K

Tracking
🇺🇸
Start.io Start.io (start.io)

1M

211.8M

972.3K

Tracking
Default Company Logo risecodes.com (risecodes.com)

263.2M

1.4M

Tracking
🇺🇸
Default Company Logo colossusssp.com (colossusssp.com)

223.3M

972.1K

Tracking
Default Company Logo lunamedia.io (lunamedia.io)

225M

1M

Tracking
Default Company Logo adyoulike.com (adyoulike.com)

210.4M

985.6K

Tracking
Default Company Logo lkqd.net (lkqd.net)

321.2M

917.2K

Tracking
🇺🇸
AppsFlyer AppsFlyer (appsflyer.com)

191.4M

59.2K

Tracking
Default Company Logo madex.world (madex.world)

205.5M

988.4K

Tracking
Default Company Logo conversantmedia.com (conversantmedia.com)

240.1M

991.3K

1 of 20
SDK

SDK data is derived by downloading the app's Android APK or iOS IPA file and unzipped. We then check the app's data for SDK signatures in paths, AndroidManifest.xml and the Info.plist. Many apps are unable to be zipped. Downloading and opening the APK or IPA takes time and resources thus the smaller totals.

Android Companies: 164

iOS Companies: 45

App Ads.txt

App-ads.txt files are an open standard by the IAB to help combat ad fraud. This data was crawled from the URLs on the app's developer pages. Not all apps have app-ads.txt, many do not. Additionally, below are only apps that have the ad network listed as DIRECT instead of RESELLER.

Android Companies: 1,125

iOS Companies: 711