Criteo Apps Overview Criteo Creatives Criteo Trends Criteo SDKs Criteo App-ads.txt Criteo Data Exports
Quarterly market share trends for Criteo, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Criteo's Quarterly Trends
Quarterly Trends
Criteo platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
0.8388% market share
2026-Q2 snapshot
QoQ share -11.67%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 1,957 | 233,320 | 30 | -9 | 0.8388% | -11.67% | -2 |
| 2026-Q1 | 1,959 | 206,308 | 37 | -28 | 0.9496% | +35.46% | +640 |
| 2025-Q4 | 1,319 | 188,158 | 23 | +28 | 0.701% | +23.09% | +468 |
| 2025-Q3 | 851 | 149,428 | 19 | +75 | 0.5695% | +17.32% | +418 |
| 2025-Q2 | 433 | 89,200 | 0 | +131 | 0.4854% | n/a | n/a |
iOS
0.003362% market share
2026-Q2 snapshot
QoQ share -18.83%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 2 | 59,488 | 0 | 0 | 0.003362% | -18.83% | 0 |
| 2026-Q1 | 2 | 48,287 | 0 | 0 | 0.004142% | -30.51% | 0 |
| 2025-Q4 | 2 | 33,556 | 0 | 0 | 0.00596% | -45.78% | 0 |
| 2025-Q3 | 2 | 18,194 | 0 | +2 | 0.01099% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
10.7% market share
2026-Q1 snapshot
QoQ share -3.337%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 45,896 | 428,775 | 0 | 0 | 10.7% | -3.337% | -96 |
| 2025-Q4 | 45,992 | 415,333 | 0 | 0 | 11.07% | n/a | n/a |
iOS
17.57% market share
2026-Q2 snapshot
QoQ share +5.354%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 27,924 | 158,926 | 0 | 0 | 17.57% | +5.354% | -2,668 |
| 2026-Q1 | 30,592 | 183,433 | 0 | 0 | 16.68% | -24.65% | +5,092 |
| 2025-Q4 | 25,500 | 115,216 | 0 | 0 | 22.13% | n/a | n/a |