Criteo
Parent CompanyQuarterly Trends
Quarterly market share trends for Criteo, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
0.2638% market share
2026-Q2 snapshot
QoQ share -20.56%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 320 | 121,305 | 41 | -18 | 0.2638% | -20.56% | -18 |
| 2026-Q1 | 338 | 101,790 | 37 | -28 | 0.3321% | -15.79% | -28 |
| 2025-Q4 | 366 | 92,816 | 23 | +28 | 0.3943% | -14.11% | +28 |
| 2025-Q3 | 338 | 73,625 | 19 | +75 | 0.4591% | -22.28% | +75 |
| 2025-Q2 | 263 | 44,527 | 0 | +131 | 0.5907% | n/a | n/a |
iOS
0.003165% market share
2026-Q2 snapshot
QoQ share -23.55%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 2 | 63,193 | 0 | 0 | 0.003165% | -23.55% | 0 |
| 2026-Q1 | 2 | 48,312 | 0 | 0 | 0.00414% | -30.51% | 0 |
| 2025-Q4 | 2 | 33,574 | 0 | 0 | 0.005957% | -45.79% | 0 |
| 2025-Q3 | 2 | 18,202 | 0 | +2 | 0.01099% | n/a | n/a |