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Quarterly market share trends for Facebook, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Facebook's Quarterly Trends
Quarterly Trends
Facebook platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
37.64% market share
2026-Q2 snapshot
QoQ share -3.488%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 87,816 | 233,320 | 147 | +7,011 | 37.64% | -3.488% | +7,360 |
| 2026-Q1 | 80,456 | 206,308 | 270 | +4,794 | 39% | +1.034% | +7,829 |
| 2025-Q4 | 72,627 | 188,158 | 123 | +9,153 | 38.6% | -0.833% | +14,465 |
| 2025-Q3 | 58,162 | 149,428 | 124 | +15,283 | 38.92% | +9.497% | +26,454 |
| 2025-Q2 | 31,708 | 89,200 | 0 | +16,963 | 35.55% | n/a | n/a |
iOS
47.1% market share
2026-Q2 snapshot
QoQ share -2.46%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 28,018 | 59,488 | 23 | +4,702 | 47.1% | -2.46% | +4,702 |
| 2026-Q1 | 23,316 | 48,287 | 125 | +6,761 | 48.29% | -2.127% | +6,761 |
| 2025-Q4 | 16,555 | 33,556 | 5 | +6,825 | 49.34% | -7.748% | +6,825 |
| 2025-Q3 | 9,730 | 18,194 | 4 | +5,362 | 53.48% | +10.57% | +5,362 |
| 2025-Q2 | 4,368 | 9,031 | 0 | +2,127 | 48.37% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
29.52% market share
2026-Q1 snapshot
QoQ share -1.501%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 126,590 | 428,775 | 6,112 | +2,100 | 29.52% | -1.501% | +2,100 |
| 2025-Q4 | 124,490 | 415,333 | 0 | +124,490 | 29.97% | n/a | n/a |
iOS
35.01% market share
2026-Q2 snapshot
QoQ share +3.47%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 55,640 | 158,926 | 8,193 | -6,426 | 35.01% | +3.47% | -6,426 |
| 2026-Q1 | 62,066 | 183,433 | 1,100 | +16,297 | 33.84% | -14.82% | +16,297 |
| 2025-Q4 | 45,769 | 115,216 | 0 | +45,769 | 39.72% | n/a | n/a |