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Quarterly market share trends for Google, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Google's Quarterly Trends
Quarterly Trends
Google platform momentum
Latest quarter: 2026-Q1. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
iOS
iOS quarterly share trends
SDK/API Footprint
12.14% market share
2026-Q1 snapshot
QoQ share +0.08399 pts
Share Now
12.14%
Prev. 12.05%
QoQ Delta
+0.08399 pts
Relative +0.697%
Trailing Year
-0.3055 pts
12.44% to 12.14%
Tracked Apps
39.2K
+12K / -43
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
App-ads.txt DIRECT
3.326% market share
2026-Q1 snapshot
QoQ share +0.7597 pts
Share Now
3.326%
Prev. 2.567%
QoQ Delta
+0.7597 pts
Relative +29.6%
Trailing Year
+0.7597 pts
2.567% to 3.326%
Tracked Apps
176.1K
+67.7K / -2.8K
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
Android
Android quarterly share trends
SDK/API Footprint
7.18% market share
2026-Q1 snapshot
QoQ share -0.05387 pts
Share Now
7.18%
Prev. 7.234%
QoQ Delta
-0.05387 pts
Relative -0.745%
Trailing Year
-0.1419 pts
7.322% to 7.18%
Tracked Apps
100.3K
+8.8K / -5.00
Raw Market Share by Quarter
Quarter-over-Quarter Share Change
App-ads.txt DIRECT
5.021% market share
2026-Q1 snapshot
QoQ share +0.1775 pts
Share Now
5.021%
Prev. 4.844%
QoQ Delta
+0.1775 pts
Relative +3.666%
Trailing Year
+0.1775 pts
4.844% to 5.021%
Tracked Apps
408.5K
+30K / -16.8K