Quarterly Trends
Quarterly market share trends for Google, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
98.28% market share
2026-Q4 snapshot
QoQ share +0.031%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q4 | 149,580 | 152,201 | 361 | +8,000 | 98.28% | +0.031% | +8,000 |
| 2026-Q3 | 141,580 | 144,105 | 45 | +20,614 | 98.25% | +0.026% | +20,614 |
| 2026-Q2 | 120,966 | 123,155 | 10 | +19,916 | 98.22% | +0.135% | +19,916 |
| 2026-Q1 | 101,050 | 103,017 | 9 | +8,940 | 98.09% | +0.015% | +8,940 |
| 2025-Q4 | 92,110 | 93,917 | 5 | +19,034 | 98.08% | -0.083% | +19,034 |
| 2025-Q3 | 73,076 | 74,448 | 12 | +29,295 | 98.16% | -0.164% | +29,295 |
| 2025-Q2 | 43,781 | 44,530 | 0 | +30,577 | 98.32% | n/a | n/a |
iOS
80.86% market share
2026-Q4 snapshot
QoQ share -0.02%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q4 | 56,172 | 69,470 | 54 | +778 | 80.86% | -0.02% | +778 |
| 2026-Q3 | 55,394 | 68,494 | 109 | +4,032 | 80.87% | -0.05% | +4,032 |
| 2026-Q2 | 51,362 | 63,477 | 80 | +11,701 | 80.91% | -1.181% | +11,701 |
| 2026-Q1 | 39,661 | 48,437 | 62 | +12,126 | 81.88% | +0.102% | +12,126 |
| 2025-Q4 | 27,535 | 33,662 | 1 | +12,042 | 81.8% | -3.54% | +12,042 |
| 2025-Q3 | 15,493 | 18,270 | 2 | +7,991 | 84.8% | +2.095% | +7,991 |
| 2025-Q2 | 7,502 | 9,032 | 0 | +2,931 | 83.06% | n/a | n/a |