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Quarterly Trends
Quarterly market share trends for Improve Digital, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Improve Digital's Quarterly Trends
Quarterly Trends
Improve Digital platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
3 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
0.1097% market share
2026-Q2 snapshot
QoQ share -11.58%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 128 | 116,660 | 0 | 0 | 0.1097% | -11.58% | 0 |
| 2026-Q1 | 128 | 103,154 | 0 | 0 | 0.1241% | -4.312% | +6 |
| 2025-Q4 | 122 | 94,079 | 0 | 0 | 0.1297% | +13.99% | +37 |
| 2025-Q3 | 85 | 74,714 | 0 | 0 | 0.1138% | +198.5% | +68 |
| 2025-Q2 | 17 | 44,600 | 0 | 0 | 0.03812% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
10.77% market share
2026-Q1 snapshot
QoQ share -3.036%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 46,174 | 428,775 | 2,635 | +47 | 10.77% | -3.036% | +47 |
| 2025-Q4 | 46,127 | 415,333 | 0 | +46,127 | 11.11% | n/a | n/a |
iOS
18.14% market share
2026-Q2 snapshot
QoQ share +4.213%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 28,827 | 158,926 | 3,835 | -3,100 | 18.14% | +4.213% | -3,100 |
| 2026-Q1 | 31,927 | 183,433 | 639 | +5,430 | 17.41% | -24.32% | +5,430 |
| 2025-Q4 | 26,497 | 115,216 | 0 | +26,497 | 23% | n/a | n/a |