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Quarterly Trends
Quarterly market share trends for Index Exchange, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Index Exchange's Quarterly Trends
Quarterly Trends
Index Exchange platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
2 tracked sources
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
7.357% market share
2026-Q1 snapshot
QoQ share -3.969%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 31,546 | 428,775 | 1,442 | -274 | 7.357% | -3.969% | -274 |
| 2025-Q4 | 31,820 | 415,333 | 0 | +31,820 | 7.661% | n/a | n/a |
iOS
15.05% market share
2026-Q2 snapshot
QoQ share +6.11%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 23,921 | 158,926 | 2,563 | -2,099 | 15.05% | +6.11% | -2,099 |
| 2026-Q1 | 26,020 | 183,433 | 432 | +4,431 | 14.19% | -24.3% | +4,431 |
| 2025-Q4 | 21,589 | 115,216 | 0 | +21,589 | 18.74% | n/a | n/a |