myTarget Apps Overview myTarget Creatives myTarget Trends myTarget SDKs myTarget App-ads.txt myTarget Data Exports
Quarterly market share trends for myTarget, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
myTarget's Quarterly Trends
Quarterly Trends
myTarget platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
2.647% market share
2026-Q2 snapshot
QoQ share +1.317%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 3,088 | 116,660 | 33 | +393 | 2.647% | +1.317% | +393 |
| 2026-Q1 | 2,695 | 103,154 | 101 | +259 | 2.613% | +0.899% | +259 |
| 2025-Q4 | 2,436 | 94,079 | 58 | +338 | 2.589% | -7.789% | +338 |
| 2025-Q3 | 2,098 | 74,714 | 47 | +838 | 2.808% | -0.604% | +838 |
| 2025-Q2 | 1,260 | 44,600 | 0 | +745 | 2.825% | n/a | n/a |
iOS
0.3328% market share
2026-Q2 snapshot
QoQ share -5.46%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 198 | 59,488 | 1 | +28 | 0.3328% | -5.46% | +28 |
| 2026-Q1 | 170 | 48,287 | 1 | +60 | 0.3521% | +7.398% | +60 |
| 2025-Q4 | 110 | 33,556 | 0 | +65 | 0.3278% | +32.54% | +65 |
| 2025-Q3 | 45 | 18,194 | 0 | +33 | 0.2473% | +86.14% | +33 |
| 2025-Q2 | 12 | 9,031 | 0 | +5 | 0.1329% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
3.965% market share
2026-Q1 snapshot
QoQ share -5.061%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 17,002 | 428,775 | 1,112 | -345 | 3.965% | -5.061% | -345 |
| 2025-Q4 | 17,347 | 415,333 | 0 | +17,347 | 4.177% | n/a | n/a |
iOS
6.119% market share
2026-Q2 snapshot
QoQ share +4.99%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 9,724 | 158,926 | 1,183 | -966 | 6.119% | +4.99% | -966 |
| 2026-Q1 | 10,690 | 183,433 | 205 | +2,052 | 5.828% | -22.27% | +2,052 |
| 2025-Q4 | 8,638 | 115,216 | 0 | +8,638 | 7.497% | n/a | n/a |