Quarterly Trends
Quarterly market share trends for myTarget, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
2.649% market share
2026-Q2 snapshot
QoQ share +0.041%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 3,213 | 121,305 | 76 | +518 | 2.649% | +0.041% | +518 |
| 2026-Q1 | 2,695 | 101,790 | 103 | +258 | 2.648% | +0.837% | +258 |
| 2025-Q4 | 2,437 | 92,816 | 58 | +339 | 2.626% | -7.859% | +339 |
| 2025-Q3 | 2,098 | 73,625 | 47 | +838 | 2.85% | +0.701% | +838 |
| 2025-Q2 | 1,260 | 44,527 | 0 | +745 | 2.83% | n/a | n/a |
iOS
0.3212% market share
2026-Q2 snapshot
QoQ share -8.708%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 203 | 63,193 | 3 | +33 | 0.3212% | -8.708% | +33 |
| 2026-Q1 | 170 | 48,312 | 1 | +60 | 0.3519% | +7.4% | +60 |
| 2025-Q4 | 110 | 33,574 | 0 | +65 | 0.3276% | +32.52% | +65 |
| 2025-Q3 | 45 | 18,202 | 0 | +33 | 0.2472% | +86.1% | +33 |
| 2025-Q2 | 12 | 9,033 | 0 | +5 | 0.1328% | n/a | n/a |