Quarterly Trends
Quarterly market share trends for Odeeo, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
0.4249% market share
2026-Q2 snapshot
QoQ share -2.828%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 511 | 120,267 | 23 | +66 | 0.4249% | -2.828% | +66 |
| 2026-Q1 | 445 | 101,772 | 21 | +43 | 0.4373% | +0.939% | +43 |
| 2025-Q4 | 402 | 92,801 | 26 | +25 | 0.4332% | -15.42% | +25 |
| 2025-Q3 | 377 | 73,613 | 7 | +153 | 0.5121% | +1.803% | +153 |
| 2025-Q2 | 224 | 44,527 | 0 | +155 | 0.5031% | n/a | n/a |
iOS
0.2346% market share
2026-Q2 snapshot
QoQ share -21.82%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 148 | 63,073 | 3 | +3 | 0.2346% | -21.82% | +3 |
| 2026-Q1 | 145 | 48,309 | 17 | +6 | 0.3002% | -27.51% | +6 |
| 2025-Q4 | 139 | 33,572 | 0 | +37 | 0.414% | -26.12% | +37 |
| 2025-Q3 | 102 | 18,201 | 1 | +51 | 0.5604% | -0.742% | +51 |
| 2025-Q2 | 51 | 9,033 | 0 | +42 | 0.5646% | n/a | n/a |