OpenX, App Category: All

Quarterly market share trends for OpenX, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.

OpenX's Quarterly Trends

Quarterly Trends

OpenX platform momentum

Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.

3 tracked sources

SDK/API Footprint

SDK/API Footprint quarterly share trends

Android

0.05829% market share

2026-Q2 snapshot

QoQ share -10.92%

Raw Market Share by Quarter

Quarter-over-Quarter Share % Change

Quarterly Raw Data

Raw quarterly counts alongside market-share change.

Newest quarter first

Quarter	Tracked Apps	Quarter Pool	Net	Market Share	Q/Q Share %	Q/Q Apps
2026-Q2	136	233,320	0	0.05829%	-10.92%	+1
2026-Q1	135	206,308	0	0.06544%	+0.921%	+13
2025-Q4	122	188,158	0	0.06484%	+10.1%	+34
2025-Q3	88	149,428	0	0.05889%	+75.1%	+58
2025-Q2	30	89,200	+3	0.03363%	n/a	n/a

App-ads.txt DIRECT

App-ads.txt DIRECT quarterly share trends

Android

12.58% market share

2026-Q1 snapshot

QoQ share -2.593%

Raw Market Share by Quarter

Quarter-over-Quarter Share % Change

Quarterly Raw Data

Raw quarterly counts alongside market-share change.

Newest quarter first

Quarter	Tracked Apps	Quarter Pool	Lost	Net	Market Share	Q/Q Share %	Q/Q Apps
2026-Q1	53,947	428,775	2,501	+300	12.58%	-2.593%	+300
2025-Q4	53,647	415,333	0	+53,647	12.92%	n/a	n/a

iOS

20.16% market share

2026-Q2 snapshot

QoQ share +5.938%

Raw Market Share by Quarter

Quarter-over-Quarter Share % Change

Quarterly Raw Data

Raw quarterly counts alongside market-share change.

Newest quarter first

Quarter	Tracked Apps	Quarter Pool	Lost	Net	Market Share	Q/Q Share %	Q/Q Apps
2026-Q2	32,032	158,926	3,638	-2,867	20.16%	+5.938%	-2,867
2026-Q1	34,899	183,433	565	+6,095	19.03%	-23.9%	+6,095
2025-Q4	28,804	115,216	0	+28,804	25%	n/a	n/a