Quarterly market share trends for outbrain.com, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
outbrain.com's Quarterly Trends
Quarterly Trends
outbrain.com platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
2 tracked sources
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
4.078% market share
2026-Q1 snapshot
QoQ share -3.997%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 17,485 | 428,775 | 1,101 | -157 | 4.078% | -3.997% | -157 |
| 2025-Q4 | 17,642 | 415,333 | 0 | +17,642 | 4.248% | n/a | n/a |
iOS
6.598% market share
2026-Q2 snapshot
QoQ share +1.629%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 10,486 | 158,926 | 1,653 | -1,423 | 6.598% | +1.629% | -1,423 |
| 2026-Q1 | 11,909 | 183,433 | 212 | +2,061 | 6.492% | -24.04% | +2,061 |
| 2025-Q4 | 9,848 | 115,216 | 0 | +9,848 | 8.547% | n/a | n/a |