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Verve GroupQuarterly market share trends for PubNative, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
PubNative's Quarterly Trends
Quarterly Trends
PubNative platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
3.359% market share
2026-Q2 snapshot
QoQ share +2.463%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 3,919 | 116,660 | 50 | +537 | 3.359% | +2.463% | +537 |
| 2026-Q1 | 3,382 | 103,154 | 106 | +391 | 3.279% | +3.125% | +391 |
| 2025-Q4 | 2,991 | 94,079 | 43 | +489 | 3.179% | -5.062% | +489 |
| 2025-Q3 | 2,502 | 74,714 | 26 | +1,095 | 3.349% | +6.152% | +1,095 |
| 2025-Q2 | 1,407 | 44,600 | 0 | +913 | 3.155% | n/a | n/a |
iOS
2.92% market share
2026-Q2 snapshot
QoQ share -9.619%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 1,737 | 59,488 | 1 | +177 | 2.92% | -9.619% | +177 |
| 2026-Q1 | 1,560 | 48,287 | 49 | +378 | 3.231% | -8.284% | +378 |
| 2025-Q4 | 1,182 | 33,556 | 1 | +357 | 3.522% | -22.32% | +357 |
| 2025-Q3 | 825 | 18,194 | 0 | +500 | 4.534% | +26% | +500 |
| 2025-Q2 | 325 | 9,031 | 0 | +276 | 3.599% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
9.217% market share
2026-Q1 snapshot
QoQ share -3.26%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 39,522 | 428,775 | 2,593 | -51 | 9.217% | -3.26% | -51 |
| 2025-Q4 | 39,573 | 415,333 | 0 | +39,573 | 9.528% | n/a | n/a |
iOS
14.59% market share
2026-Q2 snapshot
QoQ share +5.436%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 23,191 | 158,926 | 2,874 | -2,196 | 14.59% | +5.436% | -2,196 |
| 2026-Q1 | 25,387 | 183,433 | 478 | +4,638 | 13.84% | -23.15% | +4,638 |
| 2025-Q4 | 20,749 | 115,216 | 0 | +20,749 | 18.01% | n/a | n/a |