Quarterly Trends
Quarterly market share trends for Unity, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
32.65% market share
2026-Q4 snapshot
QoQ share -2.174%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q4 | 51,715 | 158,401 | 195 | +3,622 | 32.65% | -2.174% | +3,622 |
| 2026-Q3 | 48,093 | 144,105 | 272 | +7,524 | 33.37% | +1.312% | +7,524 |
| 2026-Q2 | 40,569 | 123,155 | 258 | +7,384 | 32.94% | +2.261% | +7,384 |
| 2026-Q1 | 33,185 | 103,017 | 201 | +3,505 | 32.21% | +1.933% | +3,505 |
| 2025-Q4 | 29,680 | 93,917 | 108 | +5,454 | 31.6% | -2.884% | +5,454 |
| 2025-Q3 | 24,226 | 74,448 | 76 | +9,527 | 32.54% | -1.419% | +9,527 |
| 2025-Q2 | 14,699 | 44,530 | 0 | +10,178 | 33.01% | n/a | n/a |
iOS
26.82% market share
2026-Q4 snapshot
QoQ share -1.358%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q4 | 19,389 | 72,285 | 77 | +764 | 26.82% | -1.358% | +764 |
| 2026-Q3 | 18,625 | 68,494 | 76 | +1,259 | 27.19% | -0.604% | +1,259 |
| 2026-Q2 | 17,366 | 63,478 | 90 | +2,793 | 27.36% | -9.069% | +2,793 |
| 2026-Q1 | 14,573 | 48,438 | 53 | +3,522 | 30.09% | -8.354% | +3,522 |
| 2025-Q4 | 11,051 | 33,663 | 3 | +5,588 | 32.83% | +9.788% | +5,588 |
| 2025-Q3 | 5,463 | 18,270 | 2 | +3,285 | 29.9% | +24% | +3,285 |
| 2025-Q2 | 2,178 | 9,032 | 0 | +1,383 | 24.11% | n/a | n/a |