Quarterly Trends
Quarterly market share trends for Unity, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
32.96% market share
2026-Q3 snapshot
QoQ share -0.005%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q3 | 40,089 | 121,633 | 42 | -10 | 32.96% | -0.005% | -10 |
| 2026-Q2 | 40,099 | 121,657 | 216 | +7,259 | 32.96% | +2.191% | +7,259 |
| 2026-Q1 | 32,840 | 101,817 | 191 | +3,441 | 32.25% | +1.856% | +3,441 |
| 2025-Q4 | 29,399 | 92,840 | 99 | +5,359 | 31.67% | -2.992% | +5,359 |
| 2025-Q3 | 24,040 | 73,645 | 76 | +9,341 | 32.64% | -1.116% | +9,341 |
| 2025-Q2 | 14,699 | 44,527 | 0 | +10,178 | 33.01% | n/a | n/a |
iOS
27.3% market share
2026-Q3 snapshot
QoQ share -0.034%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q3 | 17,307 | 63,385 | 7 | +5 | 27.3% | -0.034% | +5 |
| 2026-Q2 | 17,302 | 63,345 | 56 | +2,777 | 27.31% | -9.139% | +2,777 |
| 2026-Q1 | 14,525 | 48,318 | 42 | +3,497 | 30.06% | -8.461% | +3,497 |
| 2025-Q4 | 11,028 | 33,581 | 2 | +5,578 | 32.84% | +9.71% | +5,578 |
| 2025-Q3 | 5,450 | 18,207 | 2 | +3,273 | 29.93% | +24.2% | +3,273 |
| 2025-Q2 | 2,177 | 9,033 | 0 | +1,383 | 24.1% | n/a | n/a |