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MicrosoftQuarterly market share trends for xandr.com, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
xandr.com's Quarterly Trends
Quarterly Trends
xandr.com platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
2 tracked sources
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
3.656% market share
2026-Q1 snapshot
QoQ share -4.439%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 15,676 | 428,775 | 884 | -214 | 3.656% | -4.439% | -214 |
| 2025-Q4 | 15,890 | 415,333 | 0 | +15,890 | 3.826% | n/a | n/a |
iOS
6.207% market share
2026-Q2 snapshot
QoQ share +8.729%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 9,864 | 158,926 | 782 | -607 | 6.207% | +8.729% | -607 |
| 2026-Q1 | 10,471 | 183,433 | 207 | +1,755 | 5.708% | -24.54% | +1,755 |
| 2025-Q4 | 8,716 | 115,216 | 0 | +8,716 | 7.565% | n/a | n/a |