Yahoo! Apps Overview Yahoo! Creatives Yahoo! Trends Yahoo! SDKs Yahoo! App-ads.txt Yahoo! Data Exports
Quarterly market share trends for Yahoo!, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
Yahoo!'s Quarterly Trends
Quarterly Trends
Yahoo! platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
0.1024% market share
2026-Q2 snapshot
QoQ share -11.21%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 239 | 233,320 | 0 | +1 | 0.1024% | -11.21% | +1 |
| 2026-Q1 | 238 | 206,308 | 1 | 0 | 0.1154% | +4.357% | +30 |
| 2025-Q4 | 208 | 188,158 | 0 | 0 | 0.1105% | +31.1% | +82 |
| 2025-Q3 | 126 | 149,428 | 0 | +5 | 0.08432% | +31.96% | +69 |
| 2025-Q2 | 57 | 89,200 | 0 | +10 | 0.0639% | n/a | n/a |
iOS
0.04875% market share
2026-Q2 snapshot
QoQ share -9.463%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 29 | 59,488 | 0 | +3 | 0.04875% | -9.463% | +3 |
| 2026-Q1 | 26 | 48,287 | 1 | +3 | 0.05384% | -21.44% | +3 |
| 2025-Q4 | 23 | 33,556 | 0 | +1 | 0.06854% | -43.32% | +1 |
| 2025-Q3 | 22 | 18,194 | 0 | +10 | 0.1209% | -8.998% | +10 |
| 2025-Q2 | 12 | 9,031 | 0 | +8 | 0.1329% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
3.766% market share
2026-Q1 snapshot
QoQ share -4.349%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 16,148 | 428,775 | 1,001 | -205 | 3.766% | -4.349% | -205 |
| 2025-Q4 | 16,353 | 415,333 | 0 | +16,353 | 3.937% | n/a | n/a |
iOS
7.516% market share
2026-Q2 snapshot
QoQ share +5.043%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 11,945 | 158,926 | 1,428 | -1,180 | 7.516% | +5.043% | -1,180 |
| 2026-Q1 | 13,125 | 183,433 | 266 | +2,288 | 7.155% | -23.93% | +2,288 |
| 2025-Q4 | 10,837 | 115,216 | 0 | +10,837 | 9.406% | n/a | n/a |