SoFi: Bank, Invest & Crypto

Developer: Social Finance, Inc

Category: Finance

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~19.2M - 38.4M

383.7K ratings

~6.8K (installs week)

~72.8K (installs month)

ASO Keyword Dashboard

Tracking 108 keywords for SoFi: Bank, Invest & Crypto in Apple App Store

Developer: Social Finance, Inc Category: finance Rating: 4.75

SoFi: Bank, Invest & Crypto tracks 108 keywords (18 keywords rank; 90 need traction). Key metrics: 6% top-10 coverage, opportunity 69.4, difficulty 41.5, best rank 8.

Tracked keywords

108

18 ranked • 90 not ranking yet

Top 10 coverage

Best rank 8 • Latest leader 8

Avg opportunity

69.4

Top keyword: banking

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

banking

Opportunity: 73.0 • Difficulty: 41.1 • Rank 8

Competitors: 104
67.6
highest

Opportunity: 73.0 • Difficulty: 41.1 • Rank 25

Competitors: 117
68.0
chance

Opportunity: 73.0 • Difficulty: 40.8 • Rank 72

Competitors: 198
67.2
similar

Opportunity: 73.0 • Difficulty: 40.8 • Rank 85

Competitors: 102
67.4
external

Opportunity: 73.0 • Difficulty: 38.8 • Rank —

Competitors: 44
64.2

Unranked opportunities

external

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 44
charge

Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 102
hold

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 100
monitoring

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 52
trade

Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 80

High competition keywords

access

Total apps: 162,326 • Major competitors: 1,438

Latest rank: — • Difficulty: 52.8
help

Total apps: 149,169 • Major competitors: 1,295

Latest rank: — • Difficulty: 52.4
like

Total apps: 142,313 • Major competitors: 1,822

Latest rank: 130 • Difficulty: 52.3
download

Total apps: 121,383 • Major competitors: 1,132

Latest rank: — • Difficulty: 51.5
mobile

Total apps: 119,471 • Major competitors: 862

Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
banking	73	100	41	68 10,857 competing apps Median installs: 225 Avg rating: 4.2	8	8	104 major competitor apps
financial	71	100	43	71 18,331 competing apps Median installs: 25 Avg rating: 4.3	11	11	175 major competitor apps
bank	72	100	43	70 15,872 competing apps Median installs: 75 Avg rating: 4.2	14	14	188 major competitor apps
saving	72	100	42	69 14,018 competing apps Median installs: 50 Avg rating: 4.2	16	16	122 major competitor apps
highest	73	100	41	68 11,542 competing apps Median installs: 50 Avg rating: 4.2	25	25	117 major competitor apps
current	68	100	49	81 68,045 competing apps Median installs: 75 Avg rating: 4.2	28	28	765 major competitor apps
cash	72	100	43	70 15,169 competing apps Median installs: 50 Avg rating: 4.2	56	56	302 major competitor apps
chance	73	100	41	67 10,307 competing apps Median installs: 100 Avg rating: 4.1	72	72	198 major competitor apps
similar	73	100	41	67 10,580 competing apps Median installs: 100 Avg rating: 4.2	85	85	102 major competitor apps
instant	69	100	47	77 40,989 competing apps Median installs: 50 Avg rating: 4.3	104	104	317 major competitor apps
instantly	70	100	45	75 28,367 competing apps Median installs: 50 Avg rating: 4.2	111	111	217 major competitor apps
id	72	100	43	70 14,768 competing apps Median installs: 75 Avg rating: 4.1	127	127	208 major competitor apps
like	65	100	52	86 142,313 competing apps Median installs: 75 Avg rating: 4.2	130	130	1,822 major competitor apps
save	67	100	50	82 84,239 competing apps Median installs: 75 Avg rating: 4.2	140	140	899 major competitor apps
mode	70	100	46	76 34,598 competing apps Median installs: 75 Avg rating: 4.1	166	166	354 major competitor apps
touch	69	100	47	77 38,276 competing apps Median installs: 75 Avg rating: 4.0	176	176	303 major competitor apps
credit	72	100	44	71 17,017 competing apps Median installs: 75 Avg rating: 4.2	204	184	321 major competitor apps
money	70	100	45	74 27,663 competing apps Median installs: 100 Avg rating: 4.2	—	185	463 major competitor apps
download	66	100	52	85 121,383 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,132 major competitor apps
card	70	100	46	76 33,192 competing apps Median installs: 75 Avg rating: 4.2	—	—	515 major competitor apps
level	68	100	48	79 51,380 competing apps Median installs: 75 Avg rating: 4.2	—	—	674 major competitor apps
chat	71	100	45	74 24,838 competing apps Median installs: 50 Avg rating: 4.2	—	—	335 major competitor apps
security	71	100	44	72 20,557 competing apps Median installs: 50 Avg rating: 4.1	—	—	222 major competitor apps
notifications	69	100	47	78 42,969 competing apps Median installs: 25 Avg rating: 4.3	—	—	346 major competitor apps
investing	71	100	34	55 1,890 competing apps Median installs: 50 Avg rating: 4.3	—	—	31 major competitor apps

App Description

Why do 13.7M members love SoFi? Own crypto and bank, borrow, invest—all in one app. No new apps to download or new passwords to juggle. You can keep all your money in one place where it’s simple to manage.

NEW! BUY, SELL & HOLD CRYPTO
• First national chartered bank where individuals can buy, sell, and hold cryptocurrency.
• Access Bitcoin, Ethereum, Solana, plus 25+ cryptocurrencies on a platform with the safeguards of a bank.
• Make instant cryptocurrency trades with funds from your SoFi account.

NEW! SOFI SMART CARD
• Charge card secured by SoFi Checking and Savings to simplify payments.
• Purchases automatically set aside in real time. Pay in full monthly with optional autopay.
• On-time payments could help grow your credit score with no revolving debt.

MOBILE BANKING
• Open a checking account with no account fees, no minimum balance, and no hidden charges.
• Get paid up to 2 days early with direct deposit and early payday.²
• Send money, transfer funds, pay bills online, and manage your finances all from one banking app.

STOCK TRADING & INVESTING
• Trade stocks and ETFs with no commission through SoFi Securities (other fees apply).
• Invest in fractional shares starting at just $5 to build your stock portfolio (restrictions apply).
• Automated investing with digital portfolio management from SoFi Wealth.

HIGH-YIELD SAVINGS ACCOUNT
• Earn high APY on savings balances.
• Savings Vaults help organize emergency funds and savings goals in one place.
• Instant transfers between checking and savings with no fees anytime.

LOANS & CREDIT SCORE
• Loan rates for debt consolidation, home improvements, major purchases.
• Track your credit score with regular updates and monitoring tools.
• Pre-qualify for loans without affecting credit score, compare rates instantly.

BANK SECURITY & CUSTOMER SUPPORT
• Bank-level encryption protects personal and financial information with fraud alerts.
• Instant notifications for suspicious account activity keep your money safe.
• Financial support team available 7 days/week via chat or (855) 456-SOFI (7634).

When you open a SoFi Savings Account, SoFi Bank will also automatically open a SoFi Checking Account in your name. See the SoFi Bank Deposit Account Agreement for details.

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, In