SoFi: Bank, Invest & Crypto

SoFi: Bank, Invest & Crypto
Developer: Social Finance, Inc
Category: Finance
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19.2M installs
384K ratings
5M monthly active users
Revenue not available
Install Trends
Weekly +7.3K
Steady
Monthly +30.7K
Steady
SoFi: Bank, Invest & Crypto icon

ASO Keyword Dashboard

Tracking 140 keywords for SoFi: Bank, Invest & Crypto in Apple App Store

Developer: Social Finance, Inc Category: finance Rating: 4.75

SoFi: Bank, Invest & Crypto tracks 140 keywords (54 keywords rank; 86 need traction). Key metrics: 9% top-10 coverage, opportunity 70.3, difficulty 42.3, best rank 6.

Tracked keywords

140

54  ranked •  86  not ranking yet

Top 10 coverage

9%

Best rank 6 • Latest leader 6

Avg opportunity

70.3

Top keyword: savings

Avg difficulty

42.3

Lower scores indicate easier wins

Opportunity leaders

  • savings

    Opportunity: 73.0 • Difficulty: 42.1 • Rank 6

    Competitors: 193

    62.3

  • investment

    Opportunity: 73.0 • Difficulty: 41.4 • Rank 8

    Competitors: 82

    64.2

  • banking

    Opportunity: 73.0 • Difficulty: 42.5 • Rank 9

    Competitors: 238

    67.3

  • fi

    Opportunity: 73.0 • Difficulty: 44.1 • Rank 17

    Competitors: 276

    67.1

  • debit

    Opportunity: 73.0 • Difficulty: 45.0 • Rank 15

    Competitors: 216

    62.4

Unranked opportunities

  • external

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 94

  • charge

    Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 194

  • checking

    Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 136

  • hold

    Opportunity: 73.0 • Difficulty: 45.7 • Competitors: 201

  • monitoring

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 99

High competition keywords

  • access

    Total apps: 181,163 • Major competitors: 2,662

    Latest rank: — • Difficulty: 55.0

  • help

    Total apps: 162,244 • Major competitors: 2,472

    Latest rank: — • Difficulty: 54.9

  • like

    Total apps: 153,385 • Major competitors: 3,284

    Latest rank: 229 • Difficulty: 55.4

  • download

    Total apps: 141,964 • Major competitors: 2,059

    Latest rank: — • Difficulty: 53.9

  • mobile

    Total apps: 130,035 • Major competitors: 1,613

    Latest rank: — • Difficulty: 53.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
savings731004262

5,562 competing apps

Median installs: 800

Avg rating: 4.2

66

193

major competitor apps

investment731004164

7,218 competing apps

Median installs: 350

Avg rating: 4.1

88

82

major competitor apps

invest721003758

3,043 competing apps

Median installs: 550

Avg rating: 4.2

88

76

major competitor apps

banking731004267

11,233 competing apps

Median installs: 2,900

Avg rating: 4.2

98

238

major competitor apps

online banking721003658

3,156 competing apps

Median installs: 4,700

Avg rating: 4.3

99

35

major competitor apps

bank721004571

17,519 competing apps

Median installs: 1,100

Avg rating: 4.1

1111

370

major competitor apps

wealth721003962

5,173 competing apps

Median installs: 350

Avg rating: 4.2

1111

57

major competitor apps

financial711004672

20,799 competing apps

Median installs: 500

Avg rating: 4.2

1111

323

major competitor apps

bank account711004154

1,778 competing apps

Median installs: 1,000

Avg rating: 4.0

1111

57

major competitor apps

banks711003454

1,669 competing apps

Median installs: 2,150

Avg rating: 4.2

1111

34

major competitor apps

investing711003755

2,112 competing apps

Median installs: 700

Avg rating: 4.2

1212

50

major competitor apps

investments711003654

1,772 competing apps

Median installs: 450

Avg rating: 4.1

1313

34

major competitor apps

saving721004470

15,635 competing apps

Median installs: 500

Avg rating: 4.1

2314

234

major competitor apps

finance721003860

4,028 competing apps

Median installs: 450

Avg rating: 4.1

1615

70

major competitor apps

fi731004467

10,799 competing apps

Median installs: 798

Avg rating: 3.9

1715

276

major competitor apps

debit731004562

5,664 competing apps

Median installs: 3,500

Avg rating: 4.2

1515

216

major competitor apps

debit card711004356

2,357 competing apps

Median installs: 8,725

Avg rating: 4.3

2121

84

major competitor apps

personal finance701003049

877 competing apps

Median installs: 500

Avg rating: 4.2

2525

13

major competitor apps

current681005181

72,988 competing apps

Median installs: 700

Avg rating: 4.1

3430

1,490

major competitor apps

paypal701004248

747 competing apps

Median installs: 2,175

Avg rating: 4.2

3636

66

major competitor apps

loan721003960

4,205 competing apps

Median installs: 690

Avg rating: 4.2

4848

111

major competitor apps

loans711003453

1,517 competing apps

Median installs: 650

Avg rating: 4.1

5151

45

major competitor apps

bitcoin701003851

1,221 competing apps

Median installs: 1,100

Avg rating: 4.2

5151

30

major competitor apps

cash721004770

16,346 competing apps

Median installs: 937

Avg rating: 4.1

5252

486

major competitor apps

financing701003447

700 competing apps

Median installs: 400

Avg rating: 4.2

5454

16

major competitor apps

140 keywords
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App Description

Why do 13.7M members love SoFi? Own crypto and bank, borrow, invest, all in one app. No new apps to download or new passwords to juggle. You can keep all your money in one place where it’s simple to manage.

NEW! BUY, SELL & HOLD CRYPTO
• First national chartered bank where individuals can buy, sell, and hold cryptocurrency.
• Access Bitcoin, Ethereum, Solana, plus 25+ cryptocurrencies on a platform with the safeguards of a bank.
• Make instant cryptocurrency trades with funds from your SoFi account.

NEW! SOFI SMART CARD
• Charge card secured by SoFi Checking and Savings to simplify payments.
• Purchases automatically set aside in real time. Pay in full monthly with optional autopay.
• On-time payments could help grow your credit score with no revolving debt.

MOBILE BANKING
• Open a checking account with no account fees, no minimum balance, and no hidden charges.
• Get paid up to 2 days early with direct deposit and early payday.²
• Send money, transfer funds, pay bills online, and manage your finances all from one banking app.

STOCK TRADING & INVESTING
• Trade stocks and ETFs with no commission through SoFi Securities (other fees apply).
• Invest in fractional shares starting at just $5 to build your stock portfolio (restrictions apply).
• Automated investing with digital portfolio management from SoFi Wealth.

HIGH-YIELD SAVINGS ACCOUNT
• Earn high APY on savings balances.
• Savings Vaults help organize emergency funds and savings goals in one place.
• Instant transfers between checking and savings with no fees anytime.

LOANS & CREDIT SCORE
• Loan rates for debt consolidation, home improvements, major purchases.
• Track your credit score with regular updates and monitoring tools.
• Pre-qualify for loans without affecting credit score, compare rates instantly.

BANK SECURITY & CUSTOMER SUPPORT
• Bank-level encryption protects personal and financial information with fraud alerts.
• Instant notifications for suspicious account activity keep your money safe.
• Financial support team available 7 days/week via chat or (855) 456-SOFI (7634).

When you open a SoFi Savings Account, SoFi Bank will also automatically open a SoFi Checking Account in your name. See the SoFi Bank Deposit Account Agreement for details.

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc