e.l.f. Cosmetics and Skincare

Developer: e.l.f. Cosmetics, Inc.

Category: Shopping

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1.9M installs

38.8K ratings

189.1K monthly active users

Revenue not available

Install Trends

Weekly +4.9K

Declining

Monthly +27.5K

Declining

e.l.f. Cosmetics and Skincare Summary

e.l.f. Cosmetics and Skincare is a mobile iOS app in Shopping by e.l.f. Cosmetics, Inc.. Released in Jan 2020 (6 years ago). It has 38.8K ratings with a 4.87★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 189.1K monthly active users . Store metadata: updated Feb 24, 2026.

Recent activity: 31 new ratings this week View trends →

Data tracking: SDKs and third-party integrations were last analyzed on Nov 9, 2024.

Store info: Last updated on App Store on Feb 24, 2026 .

SDKs, Trackers & Permissions

e.l.f. Cosmetics and Skincare was last scanned for SDKs 2024-11-09. No known SDKs were detected, so check the raw list of SDK parts detected here and feel free to request unknown SDKs and companies be added to AppGoblin.

App Details

Store ID: 1488721704

First Released: 2020-01-02

Store Last Updated: 2026-02-24

In-App Purchases: No

Ads: No

Website: elfcosmetics.com

App Store

Crawl Status: Success

AppGoblin First Crawled: 2023-10-13

AppGoblin Last Crawled: 2026-03-03

Ads & App-Ads.txt

App does not have ads.

AppGoblin SDK Scans

Successful Last Crawled: 2024-11-09

Last Crawled: 2024-11-09

Last Crawl Status: Success

4.87★

Ratings: 38.8K

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Screenshots

App Description

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.

TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.

E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.

PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!

SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.

GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.
Review yo