e.l.f. Cosmetics and Skincare
ASO Keyword Dashboard
Tracking 94 keywords for e.l.f. Cosmetics and Skincare in Apple App Store
e.l.f. Cosmetics and Skincare tracks 94 keywords (6 keywords rank; 88 need traction). Key metrics: 17% top-10 coverage, opportunity 69.7, difficulty 45.4, best rank 6.
Tracked keywords
94
6 ranked • 88 not ranking yet
Top 10 coverage
17%
Best rank 6 • Latest leader 60
Avg opportunity
69.7
Top keyword: fantastic
Avg difficulty
45.4
Lower scores indicate easier wins
Opportunity leaders
- 63.8
fantastic
Opportunity: 73.0 • Difficulty: 41.2 • Rank 60
Competitors: 174
- 65.1
fellow
Opportunity: 73.0 • Difficulty: 42.0 • Rank —
Competitors: 95
- 66.9
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Rank —
Competitors: 198
- 62.7
barcode
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 98
- 65.2
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Rank —
Competitors: 244
Unranked opportunities
fellow
Opportunity: 73.0 • Difficulty: 42.0 • Competitors: 95
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Competitors: 198
barcode
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 98
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Competitors: 244
loyalty
Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 114
High competition keywords
access
Total apps: 181,204 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
free
Total apps: 176,038 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,255 • Major competitors: 2,471
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,376 • Major competitors: 3,281
Latest rank: — • Difficulty: 55.4
find
Total apps: 149,918 • Major competitors: 2,800
Latest rank: — • Difficulty: 55.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cosmetic | 70 | 100 | 31 | 47 708 competing apps Median installs: 400 Avg rating: 4.2 | 6 | 6 | 19 major competitor apps |
| lush | 70 | 100 | 33 | 50 1,086 competing apps Median installs: 900 Avg rating: 4.1 | 11 | 11 | 29 major competitor apps |
| skincare | 70 | 100 | 33 | 51 1,153 competing apps Median installs: 550 Avg rating: 4.2 | 25 | 25 | 18 major competitor apps |
| makeup | 72 | 100 | 41 | 58 2,963 competing apps Median installs: 720 Avg rating: 4.0 | 59 | 53 | 122 major competitor apps |
| fantastic | 73 | 100 | 41 | 64 6,915 competing apps Median installs: 800 Avg rating: 4.0 | 60 | 60 | 174 major competitor apps |
| skin | 72 | 100 | 40 | 62 5,134 competing apps Median installs: 750 Avg rating: 4.1 | 93 | 93 | 105 major competitor apps |
| free | 65 | 100 | 56 | 87 176,038 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| play | 67 | 100 | 52 | 83 95,995 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 2,460 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| best | 66 | 100 | 54 | 85 124,596 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,644 major competitor apps |
| level | 68 | 100 | 50 | 79 55,879 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,188 major competitor apps |
| shopping | 71 | 100 | 48 | 71 19,941 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 411 major competitor apps |
| notifications | 69 | 100 | 49 | 78 48,007 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 613 major competitor apps |
| share | 66 | 100 | 55 | 85 123,191 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,807 major competitor apps |
| fellow | 73 | 100 | 42 | 65 8,254 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 95 major competitor apps |
| right | 67 | 100 | 53 | 82 89,995 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,648 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 111,210 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,363 major competitor apps |
| try | 69 | 100 | 50 | 77 43,267 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 952 major competitor apps |
| exclusive | 69 | 100 | 54 | 76 39,428 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 1,121 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,855 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,090 major competitor apps |
| clean | 71 | 100 | 44 | 72 20,311 competing apps Median installs: 490 Avg rating: 4.0 | — | — | 237 major competitor apps |
| date | 69 | 100 | 49 | 77 44,180 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 497 major competitor apps |
| new way | 72 | 100 | 40 | 61 4,751 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 80 major competitor apps |
| way | 66 | 100 | 53 | 84 115,772 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,944 major competitor apps |
| welcome | 69 | 100 | 49 | 78 50,077 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 690 major competitor apps |
App Description
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
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