Potential – Better Choices

We believe technology can and should help you do the things you truly want to do. We’ve designed Potential to do just that — because we can all use a little help in living our best lives.

Potential helps you live intentionally. We’re using persuasive design for intentionality and behavior change. With your wellbeing in mind, Potential is designed to make wise choices easier.

We believe that if we get to do more of the things that we really want to do, we’ll live happier, healthier lives — and become more of the people that we want to be.

Potential transforms your Home Screen, helps you structure your day, tracks your habits automatically, and gives you new insights into your behavior. It also comes with some great social features, so you can share your daily choices with your friends and loved ones.

How you use your phone is how you live your life... and Potential will improve both.

Try it free 14 for days with a monthly or annual subscription.

HOW POTENTIAL FITS INTO YOUR LIFE

• Mindfulness: Make your daily meditation easier than ever.
• Fitness: The right playlist for your workout, at just the right time.
• Self-Care & Wellbeing: Make time for what makes you feel good.
• Digital Wellbeing: Use your phone, instead of being used by your phone.
• Creativity & Deep Work: Remove the distractions and focus on what really matters.
• Sleep: Build routines that help you sleep better.

POTENTIAL UPGRADES YOUR HOME SCREEN

Use widgets to sync Potential to your Home Screen. Replace attention-hungry apps with wise choices.

Your phone is a part of you. It is central to how you allocate your attention and go about your day. Potential uses integrations to make your intentions 1-tap-easy. And that makes all the difference. You will feel it.

INTEGRATIONS MAKE INTENTIONS EASIER

Apps: With 200+ app integrations you can open your favorite apps via Potential.
Shortcuts: Start a workout, Open your daily meditation, Start your fast, Start your sleep tracking, put your phone into airplane mode... and so much more.
Links: Spotify playlists, YouTube videos, Notion pages, reading lists, and even controls for your ToDo App… plus the rest of the internet.

STRUCTURE YOUR DAY WITH SCHEDULES

You’ll get a full view of your day on the Today screen.

ENJOY CURATED LISTS & ROUTINES

Want to improve your fitness? Find athletes’ lists of daily practices.